Top20 1688 high profit product subcategories for Shopify dropshipping

2020 is a difficult year for dorpshipping business since the COVID19 virus, the cost and delivery time doubled while the profits being cut down, thus more and more Shopify sellers give up low value products and turn to high profit products for dropshipping business. Here we list hhe high profit margin products and blue ocean product data in May 2020 on 1688 cross border eCommerce market, you may keep up with product trends and scientifically develop good products that the market needs today.

From the 1688 top 100 GMV subcategories, we selected a list of subcategories with stable sales growth and better than the overall market performance, and screened them according to the two dimensions of new product sales and sales growth, and selected the top 20 GMV rankings. List of hot new products.

1688 top20 high profit subcategories May 2020

The average unit price of new products on 1688 in May>$8

May new product sales = total GMV of products uploaded within 30 days

We ranked the above 20 hot-selling new products according to the size of “sales”, and added “new product listing competition”, “PB + refund cost”, “PB cost ratio” and “refund rate” and other indicators that affect profit, so that Merchants can better determine the product’s developable value.

1688 Sales ranking of new products in May 2020

Green hook: the value is lower than the average standard

Red cross: the value is higher than the average standard

Yellow exclamation point: slightly higher than the average standard

PB + refund rate = PB cost ratio + refund rate

PB cost ratio = PB cost / total sales

Refund rate = refund amount / sales

New product listing competition degree:

The ratio of the number of listings of new products to the sum of the number of listings in this subcategory. Subcategories with lower indicators such as new product listing competition, PB cost ratio, and refund rate mean that the lower the platform cost and the higher the profit level, it is the ideal new product development target.

The following are the 1688 high profits subcategories:

Athletic sets

Sandals

Law &Patio

Pet accessories

Kids toys

LED lights

Atheletic shorts

Outdoor camping accessories

Body shapers

However, due to the virus the average delivery speed far more slower than 2019, which cause high return rates. How to optimize Shopify return rates?

Refund rate = refund amount / sales

Product Rating: Rating

Customer price: average selling price per order

Days due: TTD, the time from order release to order due

The refund rate is a key latitude that affects the profit level of a product. Effectively reducing the refund rate helps increase the profit level of the product.

“Product rating”, “customer unit price” and “proper investment days” are considered to be the three major indicators that affect the refund rate.

Since the high-price unit price products are usually delivered through logistics channels with proper delivery and guaranteed timeliness, the delivery rate is relatively high. Therefore, “product rating” and “customer unit price” are the strong correlation indicators that affect the refund rate.

Currently 86Deal mainly ship from China to USA and EU countries via DHL, small package line from 4PX, Yunexpress and Yanwen, which is relatively stable than epacket and other China post line. For example, small packages shipping from China to UK, France, Germany usually takes 7 to 12 days, other EU countries 10 to 15 days. USA and Canada 8 to 15 days.

1688 Top20 subcategories of high-margin blue ocean products

For the same product pool, when we screen from low to high based on the standard of “PB cost ratio + refund rate”, we get the Top20 list of high-margin blue ocean new product sub-categories in May on 1688 cross border eCommerce market.

1688 Top20 high profits subcategories

After sorting out the above 20 subcategories, we will summarize them into the following four major categories:

Makeup & Beauty: Body shapers, Slimming, Skin care

Fashions: Polos, Sunglasses, Atheletic sets, Drawstring pants

Hobbies: Games, Fishing tools, Gardening supplies, Bug repellents & Pest control

Home decor: Slipcovers

By comparing the PB cost ratio of the above subcategories, we can easily find that the PB cost ratio of new products within 30 days fluctuates within a lower range, and the PB cost ratio of the Necklaces category is the highest, but it does not exceed 20%. .

Thanks to the natural flow of old products, the overall PB cost ratio of the top 20 high-margin blue ocean subcategories is less than 5%.

You can do more research on Aliexpress, Amazon for the hot sale products based on these 1688 high profits subcategories then test them in your Shopify store, you will find the best seller products more easier.


18 best seller sports fitness products for Shopify dropshipping

During the coronavirus outbreak, many people in the EU and North America countries who did not go to the gym rushed to their homes to exercise and exercise, which led to a surge in online orders for products such as kettle bells, treadmills and stationary bicycles. Increased demand before. According to Adobe Analytics, online sales of fitness equipment increased by 70% from February to March last year. By comparison, sales have increased by 535% over the same period this year. Despite strong demand for all types of fitness products, demand for products such as dumbbells and free weights is higher than for larger and more expensive products such as treadmills. The following are the 18 best seller sports fitness products for Shopify dropshipping.

Dumbbell

For fitness people, a complete list of home fitness equipment must have one or two sets of dumbbells. Most dumbbells weigh between 2 and 15 pounds, and dumbbells with easy-to-grip neoprene-coated compartments are popular.

Rope skipping

Aerobic exercise is not necessarily violent and boring. Skipping is a fun way to increase your heart rate. The comfortable grip and lightness of this skipping rope below make it a high score on Walmart.

Elastic rope

No need for strong weight training, the elastic rope can also bring good strength training. The elastic rope usually includes 5 different degrees of resistance. Most people say that consumers like elastic ropes that are difficult to use, not easy to tear, and versatile.

Tow bar

The tow bar is simple to install and easy to carry, and can usually be fixed to a door frame in a home. In addition to pull-ups, you can also do push-ups and sit-ups on the floor.

Yoga ball

Whether doing abdominal tear exercises or simply replacing more stable bench benches, flooring and other training environments, the stabilizer can train core muscle groups and stability well. This stabilizer from Wal-Mart has been praised by many buyers for its durability and high quality.It can maintain a good shape and burst resistance even in daily use (if punctured, it will slowly deflate to avoid injury).

Abdominal wheel

Sit-ups and crunches are not the only ways to improve core muscle tone. The abdominal wheel is usually more practical for exercisers. The Abdominal Wheel has built-in resistance and can roll in any direction, allowing all movements from the lower abdomen to the oblique abdominal muscles. Usually ergonomic handles allow the bodybuilder to hold and manipulate comfortably, and the extra wide wheels provide moderate stability.

Resistance band

The resistance band is a good way to assist the bodybuilder in resistance exercise. It is made of thick non-slip fabric and is designed to increase the resistance of the legs and buttocks. It is usually used for squats or hip bridge training.

Yoga mat

Exercising on hardwood floors can be very damaging to your bones, and yoga mats can be very protective. Yoga mats are made of a variety of materials, such as TPE, PVC, EVA, and natural rubber. Compared to Lululemon’s more expensive yoga mats, consumers are more inclined to choose budget-friendly products. Whether you are doing yoga or HIIT exercise, its anti-slip effect can provide appropriate cushioning.

Kettlebell

Kettlebells are a kind of fitness products loved and hated by many fitness enthusiasts. The difference between them and dumbbells is that kettlebells are more suitable for explosive training and have high requirements for physical stability. Its material is generally made of cast iron. At present, the more popular outsourcing rubber materials on the market can play a non-slip effect. Together with the ergonomic handle, it can be more easily held by the bodybuilder.

Foam shaft

The foam shaft is also one of the common fitness products. It is often used to relax and stretch muscles and tendons. The sturdy foam shaft can provide the best pressure during massage to effectively relieve muscle swelling and soreness.

Blender bottle

To supplement daily protein, most fitness enthusiasts make their own beverages such as healthy protein shakes, and most blenders are time consuming and difficult to operate. The portable mixing bottle is simply a gospel of lazy cancer. Just a few shakes can fully fuse the protein powder or milkshake. Its leak-proof cap is very suitable for carrying around.

Yoga Brick

Yoga brick is an auxiliary tool for yoga training, which can help the body to complete some difficult asanas. When doing some basic movements, yoga bricks can also support different parts of the body well.

Ankle punching bag

Ankle punching bags are generally used to raise legs and increase training intensity by increasing the weight. Most consumers like the neoprene fiber material that removes sweat and the easy-to-adjust belt to better fit the wrist and ankle.

Stepper

Steps were very popular in the 1980s, and they are still the same today. The exercise equipment is an auxiliary device for aerobic exercise, and exercisers can perform low-intensity or high-intensity aerobic exercise in accordance with their own conditions. Many consumers are keen on adapting steppers with non-slip and sturdy platforms.

Solid ball

The solid ball is also a commonly used equipment for core strength training, generally used for training such as Russian swivel or sit-ups. But often the solid ball is more expensive, about $ 30 or more, and the compact and soft solid ball filled with sand is more economical for the bodybuilder and easy to grasp.

Fitness slide

Fitness enthusiasts usually place the slide under their hands or under their feet to improve physical stability and make the core of training more active. As shown below, this fitness slide can be used in different fitness environments due to its double-sided use, such as the plastic surface for carpets and the foam surface for wooden floors.

Pilates ring

During the virus outbreak, most buyers were unable to go to the Pilates training room and chose to do Pilates at home. Pilates rings are essential. Below, this Pilates ring has been well received by many buyers. This product has a cushioned foam handle and a soft rubber coating, and provides ideal resistance. It can train the inner thighs, biceps and more Locations.

Fitness weightlifters

For consumers, weightlifters and barbells are budget-friendly options. They typically weigh between 5 and 30 pounds and are made of strong steel, so they won’t bend or warp, and have a soft foam coating so they don’t slip when lifting the weights.

If you are dropship the sports fitness niche you can take a look the best seller products above, it might be useful for your shopify dropshipping product selection.


2020 Top25 Oberlo best seller products for Shopify dropshipping

Does dropshipping still profitable in 2020? What kind of products should I choose for dropshipping? Choosing a product can be a headache for Shopify sellers, all of us don\’t want to choose the wrong product. So how will you choose popular products or evergreen products? Cheap or expensive products for Shopify dropshipping business? Based on Oberlo statistics, there are 5 products categories are the most profitable.

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Based on the most popular categories, Oberlo further digs to find the top 5 market segments in each category, forming a huge list of 25 market segments, these market segments currently have great potential. So, whether you\’re just starting out shipping and want to choose a proven niche, or you want to add some popular products to your current catalog, you can find the Top25 Oberlo best seller products for Shopify dropshipping in 2020.

Home and Garden Supplies

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From September 1st to November 18th 2019, the most profitable category for Shopify sellers are home and garden products. In fact, it earns sellers almost 54% more than the jewellery and accessories that follow. Although home and garden products are not the largest ordering category, these products usually sell for more than many other products.

Pet supplies

Of the household and garden supplies, the highest-selling category is pet products, and the total transaction volume is much higher than other niche products on this list. It\’s no surprise that people like to spend money on pets, and this trend seems to continue. By 2025, the global pet care market is expected to reach nearly $ 270 billion.

Popular products in this market segment include cat litter pads, pet beds, car seat covers, flea combs and chew toys.

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Kitchen, dining and bar supplies

Kitchen, dining and bar supplies are the second most profitable market segment. Although the hot products in this field are mostly practical products, such as knives and food storage supplies, there are also some novel products, such as automatic mixing cups, which are very popular. This should be kept in mind when we enter the holiday shopping season.

By far the most popular product in this category is a versatile can opener, which proves that finding a unique product that solves a problem is a great way to find a successful product.

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Home textiles

It turns out that there is a huge demand for sofas and chair covers, and in the past few months, consumers have created a lot of sales for Shopify sellers. In addition, memory foam cushions and pillows are also very popular.

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Holiday & Party Supplies

Considering that the list is compiled based on data since September 1, it\’s no surprise that Halloween products dominate this market segment. To date, giant decorative spiders are the largest source of revenue for this segment, but other products such as foil roses also generate a lot of revenue for many sellers, which shows that you can sell very well without having to link romantic products to Valentine\’s Day it is good.

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Housework supplies

Household items such as microwave cleaners, brooms and cleaning gloves are also popular from September to November. The products in this market segment are very practical and very popular.

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Jewellery accessories

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The jewellery and accessories category is usually one of the highest-income categories, and it generated significant revenue for Shopify sellers between September 1 and November 18. Although this category earns less than home and garden products, it sells more products, suggesting that although jewelry may not generate that much revenue, it is a very popular category.

Necklaces and pendants

This niche market has performed well for many years, probably because there are too many different products to choose from and it is relatively cheap to buy from suppliers. Many profitable necklaces have clearly unique selling points, such as brand-name necklaces or constellation necklaces; others have sweet information, making them the perfect choice for friends or partners to buy for loved ones.

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Bracelets

Following the necklace are bracelets and bangles. Over the past few months, a variety of popular items have been snapped up, including those set with colorful gems and amulets, and bracelets that appear in pairs-best for couples or best friends.

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Jewelry set

This is an interesting niche because it includes necklaces and bracelets that you might think of, through key chains and novelty pins. Basically, everyone has something suitable for them, which may contain many products suitable for impulse consumption.

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Ring

Rings are a popular niche market and cheap, but if you have the right products and suppliers, they can easily sell for higher prices, and profits can even be as much as 200% to 800%. And, because of the low price, rings can also be ideal for cross-selling if you have accessory products.

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Wedding and engagement jewelry

Anything related to weddings can be more expensive, so the top 5 in this market segment makes perfect sense. Jewelry in this market segment includes items with romantic messages, typical \”diamond\” engagement rings, and lovely rose motifs.

Beauty and health products

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The beauty industry is valued at more than $ 532 billion globally, and it\’s easy to understand why beauty and health products are the third largest source of revenue for Oberlo sellers. These products can be quite expensive, especially those that really help solve common problems.

Health care

No matter good or not, almost everyone has their own place to improve or improve, which is why healthcare is the highest paid segment in this field. Anti-snoring clips, slimming patches, posture correctors, and muscle stimulators are the products with the most revenue and orders.

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Skincare

Skin health is a major issue for many people, so it\’s no surprise that skin care is a profitable niche market. From defects to aging, there are many products in this market segment that address people\’s main concerns. The best-selling products of the past few weeks include pore cleansers, wrinkle and powder-stimulating light removers, and anti-wrinkle facial pads.

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Hair care and styling

As the third largest niche market in this field, it is clear that many people are prepared to spend large amounts of money to keep their hair healthy and beautiful. Among the hot products in the field, hair care is much more important than ponytails and hairpins. Products like ion hair brushes and fluffy combs are very popular, even temporary hair dyes.

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Beauty Essentials

Beauty essentials come down to products like cosmetics and false eyelashes. These products are very suitable for display in video demos to show the effect of their work or to sell with the help of influencers.

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Oral hygiene

The beauty and health of teeth is often a big concern, and many people want to have shiny white teeth. With that in mind, it\’s no surprise that products such as dental bleach and dental washing tools have generated huge sales for sellers. At the same time, biodegradable toothbrushes are another big hit product.

Consumer electronics products

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Although it ranks 4th in the highest-paid categories in the past few weeks, it is interesting to note that consumer electronics have the least sales in all 5 categories. For example, although consumer electronics sales are 66% lower than jewelry and accessories, its profits are only 19% lower. All of this is to say that the price of consumer electronics may be higher than any other category on this list, so although you may not be able to sell that many products, you can still make a fortune.

AI electronics

The biggest niche market for consumer electronics is smart electronics. This is not surprising, as smartwatches are currently very popular and dominate the entire market segment. Whether it is a waterproof Bluetooth watch, a heart rate monitor, an activity tracker, or all of the above products are very sought after and have generated nearly 66% of revenue.

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Home audio and video

Mini projectors and projector screens have won this market segment. These two products constitute a perfect bundle sale, generating a lot of sales in the past few months.

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Cameras and photos

Mini cameras and beauty lights make up most of the sales in the camera and photo market. Most people have great cameras on their phones, so you have to be creative when considering selling photos-related products, so products like beauty lights and security cameras are ideal.

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Accessories and parts

The next is a niche for accessories and parts, which seems to be a very marginal product. In this market segment, it is photography bags that can bring the most sales and income. This makes perfect sense, as photographers will not hesitate to pay high prices for products that protect their expensive equipment and cameras.

Portable audio and video

Practical products are extremely profitable products in the portable audio and video niche market. Products such as instant voice translators and voice recorder drives are selling well, as are accessories that improve or decorate AirPods cases. With the release of the new AirPods, this could be a timely product.

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Women clothing and accessories

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Women\’s clothing and accessories are the 5th profitable category for dropshipping. This category has always been a big category, ranking first in both 2017 and 2018. From September 1st to November 18th, sellers of women\’s clothing and accessories ranked 5th in revenue and 4th in order quantity.

Underwear

Underwear is a very popular niche market in Oberlo. In fact, nearly 50% of revenue comes from this category.

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Tops and T-shirts

The second largest sales revenue niche in this category are tops and T-shirts. This can be a niche market, as long as you really find products that are related to your interests or tastes.

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Pants

Leggings are a huge market in the pants niche market, and it\’s no surprise that regular leggings, hip-up leggings, and reflective leggings are all very popular. However, in addition to the impact of leggings, plaid patch pants have become a very popular choice in addition to tights.

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Jackets and coats

It is easily to predict that this niche market will only grow in the coming months as winter approaches. Jackets are usually more technical clothing (such as hoods, linings, zippers, belts, and pockets), and you can sell them for a higher price. In fact, the price of jackets is almost three times that of women\’s and accessories.

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Hoodies and sweatshirts

If jackets are selling well in the coming months, sweaters and sweatshirts will surely be very popular. Just like T-shirts, there are many different colors and types of sweatshirts to choose from, which means that everyone has their own style and design.

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The above are the Top25 Oberlo best seller products for Shopify dropshipping in 2020.

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Although the data gives some insights, it also states that it doesn\’t tell us everything. For example, there may be better performing niche groups in the underperforming category than some in this list. As we mentioned, these numbers will only last 11 weeks, not the whole year. Because some niche markets are more seasonal than others, they may peak at other times-such as swimwear or winter clothing. Hopefully after going through all of these niche markets and products, something will catch your attention. But it is worth remembering that the niche market you choose should not be based solely on how much income you can get, it should also be your interest.


Top10 SNS marketing agencies for Shopify dropshipping

The days restricting media to traditional marketing channels, and marketing through social media is more cost-effective. There are many Shopify sellers choose social media for fast money, however, not all of them have the skills or time to launch specialized social media marketing campaigns. They prefer to work with social media marketing agencies to promote their brand. In some cases, this may involve corporate social account operations, or it may involve PPC social advertising. With the rapid development of social networks in the past few years, we will find that many institutions are serving social media. In this article, we will list the top10 social media marketing agencies.

Social Media 55

Social Media 55 is a digital marketing and social media management agency. They have become experts in micro-positioning digital marketing and can provide clients with a variety of marketing services.

Social Media 55 recognizes that social media is now one of the powerful marketing tools that enables real-time communication with target audiences, but the challenge for some companies is the ability to develop and maintain these channels.

Social Media 55 social media solutions can meet businesses of any size. Their \”custom\” style options are designed to maximize the ability of customers to communicate with their target audience.

They divide social media marketing services into:

Influencer marketing

Social media management;

Social media advertising: Facebook, Instagram, LinkedIn, Pinterest, Twitter, SnapChat and YouTube;

SnapChat marketing;

Facebook marketing.

Social Hire

Social Hire is a professional social media company. They specialize in providing social media services for small businesses and recruiting teams, helping clients build organic connections with their ideal customers, business partners, and more on social media. At the same time, Social Hire is committed to transforming their already established audiences, making them potential customers, event participants, and more. To that end, they have developed a successful social media strategy for their clients\’ businesses from the start.

Social Hire takes its huge customer reviews and Google\’s five-star ratings very seriously.

All plans include research related content, sharing on Twitter, LinkedIn company pages, Facebook fan pages, and Google My Business. Additional services provided by Social Hire include tracking active users, support and promotion, monthly blog posting, creating social profiles, tracking 24-hour social activities, social media advertising, researching and tracking goals, monitoring and responding to social profiles, hosting webinars , Research influencers, and more.

LYFE Marketing

LYFE Marketing is a comprehensive social media management company. They provide social media services, search engine services and website design services. They create and manage better performing social media campaigns for clients on Twitter, Facebook, Pinterest, LinkedIn and Instagram.

They provide the following services:

Social media management services;

Social media advertising services;

Website design services;

Search engine optimization services.

Since 2011, LYFE Marketing has conducted more than 2,000 social media marketing campaigns. They brought 983,287 leads to their customers through digital marketing.

Their social media marketing services can help customers increase brand awareness (followers), engagement and website exposure (traffic).

They follow 5 steps for social media marketing:

(1) Designate a dedicated social media manager for your account;

(2) Develop a social media strategy for your business;

(3) develop content calendars and advertisements;

(4) Growth optimization and daily maintenance;

(5) Report and communicate.

Thrive Internet Marketing Agency

Thrive gets more than 100 five-star reviews on Google, more than 50 on Facebook, and more than 30 on Clutch. They also often provide letters of recommendation, apparently believers in word-of-mouth marketing.

Thrive is a full-service digital marketing agency that has been providing a wide range of services to clients in various industries since 2005. They believe they can take your online image to a new level including your website design, copywriting, keywords, social media image, and more.

One aspect of their job is social media marketing. Their social media marketing services include the following activities:

Identification and evaluation of target audiences;

Develop and implement effective social media marketing strategies;

Update news and articles regularly;

Continuous monitoring of social media, including endorsements and responses;

Continuous research, tracking and adjustment of online trends and resources;

Get attention and support in blog communities and forums;

Target specific keywords, phrases and topics related to your brand;

Improve your strategy with analytics and data tracking tools.

KlientBoost

KlientBoost can help companies make more profits through intelligent digital advertising and creative conversion rate optimization. They divided the service into three main parts: pay-per-click (PPC), conversion, and design. Much of this work involves optimizing the presence of customers on social media.

KlientBoost\’s area of expertise is social advertising. KlientBoost can help you advertise more effectively on Facebook, Twitter and LinkedIn. In addition, they have designed custom landing pages that match PPC advertising.

KlientBoost believes that when you test ads and landing pages at the same time, Facebook ads will perform better. In addition to Facebook ads, they often help customers design and test landing pages. It also helps them achieve their goals faster.

Higher conversion rates from landing page tests have also made KloutBoost more aggressive in Facebook ad bidding in order to continue to get more conversion rates from the right audience.

KloutBoost also provides its customers with custom dashboards with PPC channels, and customers can officially update PPC channels on Mondays.

WebFX

WebFX is a company that provides comprehensive online marketing and SEO services, providing innovative online marketing solutions for large and medium-sized enterprises worldwide. Their social media team is an expert in creating and executing social media management programs that can deliver the right message in front of the audience you need.

They provide 5 levels of social media management services:

(1) Provide 1 social network for $ 900 per month, 15 social posts, 6 custom pictures, and 2 campaigns per month;

(2) Provide 2 social networks for $ 1,300 per month, 30 social posts, 8 custom pictures, 3 campaigns, 2 blog posts, and ad reviews every Monday, Wednesday, and Friday monitor;

(3) Provide 3 social networks with a monthly fee of $ 1500, and provide 45 social posts, 10 custom pictures, 4 campaigns, 2 blog posts, and daily advertising comment monitoring;

(4) Provide 4 social networks, which cost $ 1,800 per month, provide 60 social posts per month, 12 custom pictures, 5 advertising campaigns, 4 blog posts, 1 contest per year, and daily advertising review monitoring ;

(5) Provide 5 social networks, which cost $ 2100 per month, provide 75 social posts, 14 custom pictures, 6 advertising campaigns, 4 blog posts, 1 contest per year, and daily advertising comment monitoring .

PBJ Marketing

PBJ Marketing provides paid media, website design, brand strategy and a full range of digital marketing services, including social media advertising. They believe that social media as a marketing channel requires a strategic, data-driven approach to activating goals, messages, and KPIs to suit the brand\’s audience and goals. In the short term, social media advertising campaigns are the ideal way to increase brand awareness, attract potential customers, and drive conversion rates.

They focus their social media ads on Facebook ads, Twitter ads and Instagram ads.

PBJ Marketing uses Facebook\’s user data to provide powerful, conversion-centric audience positioning, elaborately craft Facebook ads, and deliver brand information to audiences more relevant to brand goals. PBJ Marketing uses a four-pronged approach to target a customized audience:

A / B testing;

Engaging advertising;

Audience targeting;

Analysis tracking.

SociallyIn

SociallyIn helps brands achieve different aspects of their social media marketing strategy by deploying results-based services in social strategy, content production, community management, paid social advertising, influencer marketing, and more.

They divide services into creative and production, community management, social media strategies, and social paid advertising.

In film, capture, produce, draw, record, bake, build, incubate, write, invent, write, and draw all the social media content inside the client. They begin their social strategy by conducting in-depth meetings around the demographics of their attending social media events. The meeting helps creative teams brainstorm ideas and find content that resonates with their ideal audience.

Once their team has a certain understanding of the business and the brand, they start discussions around short themes. It can be a campaign, a seasonal holiday event, or anything in between. After a short discussion, they entered a brainstorming session, using different brainstorming techniques to come up with unique ideas for various social platforms. Once they are ready to launch the strategy, they continue to test, measure, and optimize.

If you choose community management, SociallyIn will use a community manager to represent your brand, keep the page fresh, and actively participate in conversations with fans. At the end of each month, they review their work, including engagement and fan growth. They even offer multilingual social media management in more than 36 languages.

Firebelly Marketing

Firebelly Marketing has been leading the success of social marketing since 2007. Their services include social media channel review, social media management and social advertising management.

Firebelly\’s social media review service is an important step towards handling social accounts, and it can be used to guide your social media strategy.

Firebelly\’s social media management services give you everything you need to succeed on your brand\’s social media channels. This includes:

Content creation and publishing;

Community management

Insights and reports;

Manage social accounts like Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter.

Firebelly has successfully managed more than $ 1 million in social media advertising spend. Their social ad management services provide targeted social media advertising to increase customer audiences, engagement, traffic and sales. It consists of three parts:

Audience and creative development;

Daily monitoring

Reports and recommendations.

Bad-Rhino

Bad-Rhino focuses on delivering measurable results through customized social media marketing solutions. They take pride in creating and delivering tailored programs for each client.

They use the following social media processes:

Social media review;

Content creation and approval;

social recruitment;

Strategic evolution

Identify key strategies;

Implement

Monthly analysis.

Bad Rhino creates and implements custom strategies specifically for clients. They research the right social channels and create great content that every customer\’s target audience will love.

According to Bad Rhino, social media advertising is the more cost-effective form of advertising today. They assign an advertising specialist to the client to run social media ads. They develop clear and concise advertising strategies for each business. Advertising experts write copy, write headlines, and create images for each campaign. They monitor advertising campaigns hourly, daily and weekly. If search results drop, they detect and pause poorly performing ads. In addition, they will launch new ads to maintain positive search results.

If you apply social media ads for Shopify dropshipping business and havent got good results, applying a professional SNS marketing agent is also a good idea worth to try. You can learn their marketing skills while keep your ads more cost effective.



2020 Google Trend Top12 potential best seller products for Shopify dropshipping

2020 comes soon, have you sorted out your product selection ideas and found the potential best seller products for your dropshipping business yet? Do you want to continue to hold on to one product, or do you plan to try new niche products? Instead of clueless searching on the dropshipping platform, let\’s take a look at what Google Trends data says.

Blackhead removal

If you are looking for a business idea with a low investment cost, you may want to start with a low-cost product that has a wide audience appeal. From the perspective of trends, blackhead removal products are one of the hot products in 2019, and the popularity is still growing.

Moreover, you can find that the topic of removing blackheads has never faded from the eyes of people from the beginning. Once it is on sale, I believe it will be a product with a longer life cycle. In addition, you can also use blackhead removal products to expand into other areas of skin care.

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Back pain massager

Regardless of the student or office workers, most people are sedentary for a long time. Back pain is inevitable and the market is huge. The keyword \”back pain\” searches 246,000 times a month. Other secondary keywords such as \”relief\”, \”remedy\”, and \”causes\” are also highly searched. This shows that people have a strong interest and need to understand the causes of pain and ways to eliminate it.

Moreover, not everyone can afford to consume professional massager. Therefore, the use of a back massager to relieve pain symptoms has become the best choice for many people.

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Photo printer

Although the network disk and the cloud are almost necessary, the hidden dangers of lost files and account security still exist. Therefore, turning photos stored on Facebook and Google Drive cloud storage into a collectible entity is actually the demand of many people.

Although the photo printer seems to be \”fried rice\”, in fact, the \”retro\”, \”nostalgia\” and \”feeling\” that are represented by \”art young people\” have once again pushed the photo printer to the ranks of popular items. Moreover, there are many peripheral products that can be derived around photo printers, which you can turn into series products or creative kits as your niche products.

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With the deepening degree of globalization, cross-international communication has become almost \”just needed\”, and language is a barrier and tool that cannot be bypassed. Therefore, a huge niche market is formed around translation-derived products and services.

The term \”Google Translate\” searches nearly 277 million times a month, indicating that there are many users with translation needs. For example, sellers who want to expand their international business need to be localized, and one of them is to support local language websites and customer service. If you are an international traveler, you also need translation tools to express your needs during the trip. Therefore, voice translation products that can instantly translate multiple languages are good for dropshipping.

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Reusable bags

With the increase of people\’s awareness of environmental protection, in order to minimize the non-degradable waste generated in life, many people have started to use reusable environmentally friendly bags instead of plastic packaging bags to reduce plastic waste. And you can take advantage of environmental protection as a business philosophy to raise awareness. In addition to bags, you can also consider mesh bags for storing and storing agricultural products, toys, and more.

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Athleisure

In recent years, \”sports and leisure style\” has become a hot element of daily clothing and work clothes, and it has swept the entire fashion industry.

Data show that by 2022, the size of the sports and leisure market is expected to reach $ 215 billion. This is quite impressive for a newer niche market, and it\’s hard to crack in the short term.

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Streetwear

Streetwear, which has been popular with “sports and leisure”, is another niche product that has grown steadily. Its market size has reached 300 billion US dollars, and it is expected to maintain a growth rate of 5% in 2020. Being able to occupy a place in the highly competitive fashion world fully illustrates the strength and potential of this niche product.

Moreover, the selection direction like streetwear is very suitable for brands and sellers who aim to create fashion lines for male customers, because men\’s streetwear is now also a huge market.

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You can take a look how to dropship streetwear on Taobao 1688, we also list the most popular streetwear dropshipping suppliers.

Women dresses

The competition in the women\’s clothing category is even more fierce, but it is because the women\’s clothing is indeed \”fragrant\”. And it has been observed that the top navigation bar of most fashion websites lists \”Dresses\” separately, and puts other clothing in the drop-down list of \”Clothing\”. It can be seen that in the evergreen women\’s clothing category, the \”skirt\” is a perfect choice.

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We also listed some reliable 1688 women dress dropshipping suppliers on 86deal, you can take a look if you are already in the field.

Workwear

When it comes to work clothes, you can cut in from multiple directions.

Work safety: safety shoes, scrubs, goggles, etc.

Business wear: suits, ties, formal shoes and other men\’s clothing.

Women\’s commute: conservative dresses, blazer, shirts, etc.

It is not recommended to sell all of these niche products in combination, it does not make much sense because they all serve different audiences. However, there is plenty of room to expand from a single line to other vertical markets.

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Plus size clothing

Plus size clothing is a category that is very likely to break out in 2020. Because in 2019, there have been many calls for inclusiveness and diversity of clothing. And, more and more retailers are expanding their product lines to serve customers of every size and shape. Plus-size clothing is a niche product that can be developed independently. You can directly target your marketing goals to audiences who need plus-size clothing.

However, out of respect and care for people with special stature, it is recommended not to name this category directly as \”large size clothing\”, try to use euphemisms and use keywords such as \”plus sizes (XL ) \”For SEO optimization.

Wireless earphones

It is reported that the wireless headset market is expected to maintain a 7% growth rate, and its current market share has reached 31% and will continue to grow. And, by 2025, the retail market size of the headset industry is expected to increase to $ 15.8 billion. For sellers, it is worthwhile to \”share a share\” in the headset market.

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Posture corrector

It can be said that this category is also in line with the \”sub-health\” problem caused by the modern people\’s habit of watching mobile phones and computers for a long time. Among them, the monthly search volume of the keyword \”posture corrector\” is close to 74,000 times. Market demand is obvious.

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When we choose products for dropshipping it is very important to follow the trend, the above are the 2020 Google Trend Top12 potential best seller products for Shopify dropshipping, in addition you can also find the best seller products for dropshipping with similar way.


15 ways to select winning products for Shopify dropshipping

The sales of Shopify sellers are not always smooth, including internationals shipping, rising prices, etc. To be a successful Shopify seller, there are still many obstacles to overcome. One of the main issues, especially for new Shopify sellers, is to select the winning products to sell. If you are lucky, you will at least have an idea of where your niche market is, but for others, the idea of finding products and niche markets can be daunting and time consuming. Many Shopify sellers found that when they analyzed a product, they found that the market was saturated, or the profit margin was prohibitively high. The following are the 15 ways to help you select winning products for Shopify dropshipping.

Kickstarter

Kickstarter is primarily a crowdfunding site that allows people to raise money for personal projects and philanthropy, and it is also a useful tool to help private brands achieve product ideas. Kickstarter has many search options, and users can search by category or genre. In addition, its features are very beneficial for Amazon sellers, it has a very convenient \”everything section\” section, users can browse all current products.

In addition to important sources of choice and niche creativity, some Shopify sellers have also partnered with Kickstarter fundraisers to give them exclusive rights to sell fundraiser products.

Indiegogo

Like Kickstarter, Indiegogo is a crowdfunding site that has started many entrepreneurial careers at the time of its creation (founded in 2007). The site is initiated by a fundraiser and public or corporate members can contribute to it to help start the project.

Users can easily browse websites by category, or use the \”explore section\” section to see which items are currently in progress and how much money has been raised so far.

Global Deals

eBay has many features that are ideal for Shopify sellers looking for a private brand.

eBay\’s Global Deals is tailored for Amazon and Shopify sellers. Global deals provides real-time transactions, including headsets and homes. This means that there are always thousands of products available for you to browse, so this is a list worthy of collection.

Watched Item

Watched Item is another invaluable asset for Shopify sellers because it is packed with product ideas. Users can choose to search by country or region to see what is currently popular. The site uses eBay\’s \”watch\” feature, which potential buyers can use to specify the products they are interested in.

Watched Item allows users to search by popularity to see which products are being viewed, and the number of people they view, to understand what consumers are looking for.

Trend Hunter

Trend Hunter is the place to look for cutting-edge and quirky products and niche ideas. Its mission is \”innovation\” and \”trend hotspots\” to provide valuable ideas and insights to Amazon sellers who want to sell differentiated products.

Angel

Angel offers users an overview of new and popular startups and products and services in the world. The range offered is a wealth of ideas for Shopify sellers looking for new products.

YouTube Trending

Like eBay, you’ve certainly heard of YouTube, but may not realize the potential it offers to Shopify sellers. Its Trending section is a source of inspiration for Shopify sellers, giving them access to thousands of new products and services.

One of the great advantages of YouTube Trending is that it offers a lot of ideas, usually seen in a 2 minute to 3 minute video clip.

Pinterest

Although Pinterest has a lot of fantastic locations and amazing selfies, it\’s also a great tool for those looking for products or niche inspiration. Users can search through various sections to find new and eccentric products.

Google Trends

The Google Trends feature allows inspiration seekers to search for the latest trends by country.

Google Trends takes a little time to adapt because it not only provides product information, but also provides breaking news from politics, finance and other fields. Still, it\’s worth a try, because once you master the trick, there are plenty of products and niche ideas to choose from.

Oberlo

Oberlo is a one-stop shop for Shopify sellers, serving people who research specific products or just look for some private label product ideas.

Users can search for specific products or simply browse, and the site also includes a wealth of useful articles, tips and guides for all sellers from beginners to experts.

Amazon Best Seller list

If you are looking for inspiration from Amazon sellers, who is better than Amazon itself? There are many very useful features on Amazon\’s website, and the Best Seller list should be on the list of sellers for each private brand.

As the name implies, BSR offers a list of the best-selling products on Amazon, along with rankings, sales information and product details. Users can search by rank or category to quickly see what the savvy consumer is looking for in real time.

This is especially useful for Shopify sellers looking for inspiration, as the results are often surprising. Of course, we can all guess that the latest Apple Watches will be sold, but you will often encounter unexpected product ideas that are moving a lot of products.

Amazon New Releases list

Amazon\’s new product list is for Shopify sellers to find the beginning of the product life to maximize sales. Amazon\’s new products can be searched by type and category to quickly and easily view all of the products that are just on the shelves.

Amazon Movers and Shakers list

The Movers and Shakers list refers to Amazon\’s products that have achieved the highest rankings on the sales charts in the past 24 hours. The list is updated hourly, which is a good tool for identifying new trends.

Amazon Most Wished For list

When shopping on Amazon, users can list items that they are not ready to buy but are interested in on the wish list. The Most Wished For list lists the products that platform users want to buy, which is a great source of inspiration for sellers.

Alixpress weekly best selling

Among the many ways, the most common one is probably using the platform to find winning product, which can quickly find the right target. Go to the AliExpress homepage and click on Bestselling on the AliExpress home page to see the interface below. You can choose Hot product or Weekly Bestselling to view the products that are selling well on the platform.

If you have Aliexpress account you can also view the product data by using the Shujuzhongheng tool. Click on the hot sale products, choose the main industry of the store, choose the country and time, and analyze which categories of the current industry have more market advantages.

If you need to find best selling products from China, 1688 cross border eCommerce market is also a very good way for you to find the winning product, there you can see the hot sale and trending products for each product category.

Product selection is the first step for Shopify dropshipping business but it is very important step especially for new shopify sellers. There are many ways and research works you need to pay attention during the product selection period, you are welcome to inquiry 86Deal if you are interested in dropshipping from China.


Christmas product selection|2019 Top10 toys and games for Shopify dropshipping

2019 Christmas comes soon, there are many Shopify sellers already worried about the product selection so that they won\’t miss the chance for the golden holiday. Actually we can take advantage of the Amazon product selling data as a reference for Christmas product selection in 2019. According to Amazon, the British generally set off for Christmas on December 4th, but the celebration started early in the Northeast in the month before Christmas. On average, consumers buy 17 gifts and spend 558 minutes browsing the shopping list. 27% of Britons plan ahead to buy something, and 5.3 million Britons will not finish holiday shopping until Christmas Eve. In Amazon\’s Christmas Guide, you\’ll find a wide variety of gift choices and unique innovations that will help make Christmas more memorable. With the advice of Amazon experts, Alexa and experienced sellers, we list the Top10 toys and games that will be popular this Christmas shopping season. ”

Amazon 2019 Christmas Guide – Top 10 Toys and Games

L.O.L. Surprise!

L.O.L Surprise! Surprise the split-in two-in-one luxury fashion camping set, out of the box to experience more than 55 surprises, including bunk beds, illuminated pools and slides, stylish runways, barbecue terraces and DJ booths. Fully furnished, 360 degree event with lighting and sound effects.

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Monopoly Voice

Electronic family monopoly board game with lighting and sound effects for children over 8 years old.

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LEGO Hidden Side

Lego Haunted High School theme. With 1,474 components, it is suitable for children over 9 years old.

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Owleez Flying Baby Owl

A flying little owl interactive toy with lights and sounds with over 100 sounds and movements. Suitable for children 6 years and older.

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Treasure X Kings

A puzzle game for treasures. Suitable for 6 years and older.

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Fisher-Price baby doll

Interactive sloth toy with lighting and music features for children over 9 months.

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Paw Patrol Super PAWs

The two-in-one transforms the powerful jet command center with music and lighting.

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Pictionary Air Family

Family painting guessing game. Just download the Pictionary Air app to your smartphone or tablet and get started.

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L.O.L. Surprise!

Exclusive L.O.L. Surprise, winter disco series.

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Nerf Fortnite Blaster

Detachable dart gun, tested and approved for performance and quality, and made of soft, hollow foam. Suitable for children over 8 years old.

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The Amazon top10 toys and games are only for you as a reference to help you select the right products to earn money in the Christmas season. In addition to the product selection for Shopify store, you can take some positive steps to prepare for this season, including optimizing your mobile website and streamlining your checkout process.

Focus on customer data

The first step is to track customer shopping behavior by browsing data and history, so you can take advantage of the potential opportunities offered by customer data and personalization.

Regardless of the size of your business, identifying three key audiences can help you improve your communication skills and invest more wisely in advertising, so you can boost holiday sales and enter the Christmas shopping season.

Personalize your store

You can use customer data to improve your customer experience and increase their engagement. This requires you to lock the right customer with the right product or message.

It\’s like you don\’t email a long-term customer about your brand, nor do you give a personalized product recommendation to a potential customer who has never visited your website. If you are tracking browsing history and shopping transactions, you can very accurately understand what customers are looking for.

For example, a customer of a toy shop, he has a history of purchases, including every kinds of 1 to 3 years old toys. What else products she/he may also interested?

Before the Christmas holiday season, it is recommended to divide your Shopify store visitors into three main audiences, so that you can target your target audience more accurately and effectively to select the toy and game products.


13 best seller pet supplies niches for Shopify dropshipping 2019

With the improvement of people\’s living standards and the increase of social pressure, raising a small pet as their own animal companion is becoming a fashionable decompression method in the current era, which also promotes cross-border e-commerce market related to pet supplies categories. At present, pet supplies are one of the fastest growing categories of online retail sales. Because people spend more and more on pets, what are the popular pet products in 2019? What kind of products should I buy when I have a dog or cat? Let\’s take a look the 15 best seller pet suppliers niches for Shopify dropshipping 2019. The following list of pet supplies categories can help Shopify sellers quickly find the trending products.

Pets indoor toy ball

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The indoor ball is light and soft, preventing damage to the surrounding area and is durable enough. The food can be filled in the ball for the pets to eat while play in the room.

Pet tooth brush

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When we try to help our pets clean their teeth, they usually go away, on the top of the brush we can squeeze toothpaste, the pets will chew the brush under the flavor stimulation, during the process the teeth will be cleaned.

Portable pet bowl

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A portable pet bowl prevents food or water from escaping. When the pet is finished eating, the pet bowl can be quickly dried, and the user can also fold the pet bowl for convenient storage. It is easy to carry when going out with pets. It can be used to put dog food, can also be filled with water, a bowl with multi-purpose.

Pocket raincoat

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In bad weather, pet travel has become a big concern. The waterproof and reflective nature of rain vests just meets the needs. With the raincoat, you can go out with your pets in the rainning days.

Molar chewing snack

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It is as hard as a bone, but it cleans the dog\’s teeth and gums. The unique shape makes it difficult for a puppy to chew in a few minutes, which helps stimulate the brain.

Smart pet feeder

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It is a sad thing that you have to leave the pet at home to work, the smart pet feeder could automatically feed the pet at definite time. In addition, it can be controled by phone app, you can view the pet via the camera on the feeder, play music and talk to the pet via phone.

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This is not an ordinary brush, and the squat brush design will be suitable for smoothing the skin of any pup. And the brush surface without scratches, round and gentle touch design, more and more favored by buyers. The double-head design is also particularly prominent, and the buyer can assist in brushing the knotted hair, one side for opening and the other side for combing.

Pet odorant

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The air freshener is durable and eliminates any odors that pets bring into the car.

Pet bed

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The pet bed is made of egg carton foam, like a comfortable body mattress cover that supports and adjusts the dog\’s poor sleeping position.

Waterproof dog boot

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Non-slip, 100% biodegradable disposable dog boots, the more hot sale.

Wi-Fi pet camera

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The Wi-Fi pet camera can transmit HD video directly to the user\’s smartphone via the home\’s wireless network, with a viewing angle of 147 degrees. In addition, Wi-Fi pet cameras with automatic night vision are selling better.

Plush flying saucer

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Curved design,fly smoothly and easy for dog to bite, the toy made by soft wool and eva foam, water resistant.

Waterproof car seat cover

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The waterproof seat cover makes the dog more comfortable and safe while sitting, while keeping the back seat clean. In addition, the arbitrarily adjusted angle design is also a factor that buyers will consider when purchasing a waterproof car seat cover.


How to select small product category with high profits margin for Shopify dropshipping

As a Shopify seller all of us prefer to choose trending products or best seller products for dropshipping business? What the trending product or best seller product looks like? Mostly Shopify sellers have no idea, from another point of view, the product selection is key to Shopify dropshipping business. when you dropshipping via Shopify, How much effects you paid on product selection and marketing? This sharing is mainly for small and medium-sized Shopify sellers. We are familiar with the Red Sea product category. If small and medium-sized Shopify sellers get involved with the red sea products, they often end in failure. In this article we will see how to select small product category with high profits margin for Shopify dropshipping.

What is a small category of high-margin products

The small categories discussing here are not the product categories that no one sold on Shopify or other platforms, but the subcategories that are subdivided. This market is not big, and there is no satisfactory service. Sometimes the products have a certain demand, it is also known as niche product.

Why choose small category of high product margin products for Shopify dropshipping

Lots of Shopify sellers might have the same doubts, most of the current product selection methods are the following two:

Through 1688 or Aliexpress to select a trending product which might be easy for sell. This kind of product selection method often has problems such as out of stock, goods not in the right version, and weight inconsistency etc.

Follow-up sale, choose the TOP sale sellers with the same product category, follow the hot sale product in the other stores, I think this method is really harmful. Pulling down the profits of the entire category, and at the same time lossing money.

I think that new Shopify seller can start with small categories. Firstly, there are fewer people who do the small categories. We can quickly place orders and even become the category TOP. Secondly the profits of small category products are usually very high, everyone can earn more money. Thirdly small category usually means less risk for beginners.

How to choose small categories of high-margin products

3-step product selection – make sure your direction

As a Shopify seller we should know what kind of product to sell on Shopify, which is what kind of product category you are interested or familiar. Only with directionality to select products you can save more time.

3-step product selection – Product selection skills

There are lots of product selection ways, skills or strategy online. Here I only selected some product selection methods that I think are useful for sharing.

<1> Last level subcategory products

Take the wrench as an example, you can view the last level of subcategories. Tools, hand tools and wrench. It can also be selected through the AliExpress buyer interface, and you can also view the best selling product to select high quality wrench products.

<2> Select products and supplements through customer buying habits and needs

You can open the AliExpress background to see buyers with a relatively high rating. It is recommended to view the above A3 level buyer review.

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View the customer\’s purchase history and make supplements to your Shopify store.

<3> Select products through Aliexpress official product selection convention

For most Shopify sellers overseas, it might be a little difficult and costly, you can pay attention to the convention in the community or news.

<4>Selecting products by taking advantage of industrial belts and sources of supply

It is more easier for Chinese Shopify seller as there are many industrial belts distributed in China which centralized all the supply chain with the latest products.

<5> Select product based on eBay Amazon and Wish as well as other platforms

in addition to Alibaba and Aliexpress, other C2C or B2C platforms also can be used for product selection.

<6> Observe the fashion trends through social media and forums. Such as YouTube, Facebook, etc., as well as forums for current categories.

It is recommended that FindAForum select TOP FORUMS to observe trending product and select products. There are many ways to choose products, and the one that suits you is the most important to your dropshipping business.

3-step product selection – testing product

For most Shopify sellers the products will be upload to Shopify directly after selection, and they will not be tested at all, and finally bring a series of troubles.

(1) Check whether the selected product is fragile and contraband, and is suitable for transportation or not;

(2) Testing for compliance with platform rules, such as some products that are prohibited from being sold, we must not sell;

(3) Check whether the brand and appearance are infringing;

(4) Check whether the supply chain is complete. I suggest that you first sell products with complete supply chains. The integrity of the supply chain is really important.

(5) Check whether the product is feasible through profit. It is recommended that you calculate with a profit of 20% to 40%, and then compare whether the platform is competitive.

(6) Test by Google Trends

Through Google Trends\’ Hot Trends, you can see the hot products and topics in various regions of the country in real time, conduct heat detection, and heat the products to be selected.

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With the hand spinner as the column, the hot search is getting lower and lower, so it is not worth to sell.

(7) Detection by free keyword tool

Recommend https://ubersuggest.io/, there are also a lot of tools like Twitter Trending, Clickbank and so on. Taking more time to test will reduce a lot of unnecessary trouble in sales. These are some of the ways to select high-margin small-category products. Here is just a little idea. You can try some of the product selection methods and choose the one that suits you.

At last, there are some dropshipping tips below:

If you are dorpshipping to different countries, it is recommended to select some small and light weight products suitable for transportation.

When selecting products, you can expand by selecting the selected items and select the same type of products and corresponding supplements.

Choose some products that are relatively single after sale, so it is easier to get started.

Choose a product with a relatively high stock so that you can keep the order.

Unless the operation and promotion is strong, it is not recommended that beginners choose products that are not available on the platform for sale.

Large holiday items are not recommended as the main products, as these products will only be available for orders at certain times, so it is recommended as an auxiliary product.

After all the tips mentioned above do you know how to select small product category with high profits margin for Shopify dropshipping? 86Deal offers one step dropshipping fulfillment service to help you save time and money on orders dropshipping from China to overseas countries.


7 value logic on best seller products for Shopify dropshipping

The best seller products usually occupy at least 60% sales and 80% profits on the Shopify store. Each Shopify seller wants to select the best seller products to make profits, but how to find the best seller products for Shopify dropshipping business? Here we list 7 value logic for Shopify product selection.

Visual Value

Practical Value

Percieved Value

Emotion Value

Niche Value

Trend Value

Hotspot Value

Visual Value

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The visual value isnt means beautiful, because aesthetics is a matter of opinion, but a sense of surprise that makes the user shine. Each Shopify seller knows that a product can be hot sale or not the \”Aha! moment\” is very important. It determines whether you can keep users.

The same word as the novel, and the novelty is like a story. This kind of product that can be surprisingly visually has at least two advantages in marketing:

Easy to create impact video ads

According to Tubular insights data research shows, products that use video ads grow 49% faster than products that don’t use video ads. After watching video ads, customers who place orders are 64% more likely than those without video ads.

Free influencer marketing opportunity

There are many pet influencers on instagram and Facebook. For small and medium-sized bloggers, as long as your product is interesting enough and gives a sample to them, you will be happy to advertise for you without paying extra marketing fees. The reason is that small and medium-sized vloggers also need traffic, and evaluating some novelty and fun things will also increase their own exposure.

For example, this eye-catching cat is also an influence, and received nearly 6000 likes.

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Practical Value

Different subdivisions, different types of practical value are different, here I only select the mobile phone accessories field to give a few examples based on practical and hot sale.

This case appeared in Oberlo\’s official tutorial video, which sold for $160,000. Oberlo is a widely used dropshipping plugin, and its official endorsement is still somewhat credible.

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The car phone holder is not really a new product, but according to a recent product sourcing report, it was still one of the most consulted products until 2019.

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This product is very practical, especially for the current mobile addicts.

When people living in the North, switching songs in the middle of the morning was very convenient, instead of always removing the gloves and using the phone.

Percieved Value

The best seller products mentioned above are really useful and practical, and it is understandable that such products become hot sale product. But in real life, such innovation product sometimes does not have that much. After all, PMF (Product market fit) is not so well grasped, a popular acceptance of innovation explosions, there are still ten unsuccessful products that fail to innovate.

More companies and Shopify sellers are another set of logic in product development – sales oriented, results oriented. Whether the products really have any adverse effects, this is not what they are entangled, they are concerned about the value of this product in consumer perception.

There are two core elements here.

A user seems to feel valuable

B The value promoted by the product is difficult to quantify in the short term.

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In this case, the beauty seller Tatiana (the first model that is the model, yes, both the model and the seller), she ran this website at 23, and had already earned more than 40,000 usd at that time (Shopify + Amazon FBA)

The main product is this thin waist artifact, look at the video click rate of her own youtube channel, you know that this is not an exercise~

Fitness people know that to lose weight, relying on a healthy diet, persistent exercise, good regular sleep, etc. Is it related to a piece of cloth on the waist? But the promotion point of this product is not as simple as \”waist\”, but \”Waist trainer\”. Tatiana has made herself a slimming influencer and she has done influencer marketing, which saves huge marketing costs.

Emotion Value

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The website focuses on father and son T-shirts, and a thick father and son came to the fore once we opened it. The expressions, postures and postures of adults and children are very tacit, the picture is very infectious, and it is easy to resonate with the users. Not only the seller’s own model show is very good, but after creating such a shop atmosphere, the customer feedback buyer The show is also full of warm positive energy.

This model is slightly different from the previous ones: they are the \”Print on demond\” model, which provides manufacturers with design styles (possibly designed by themselves or crowd sourced website design), but only one sample is used for Shoot the product display and add additional production according to the customer\’s order.

Niche Value

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The pet vest is not new, but the vest has sold over 3,000 in the past December 2018.

At first glance, nothing special, but this vest offers 8 different sizes from ultra-small to oversized, while the average store has only 4 to 5 sizes.

Therefore, when the webmaster was marketing, he avoided the super-competitive ordinary size, but aimed at the ultra-small size of the Chihuahua and the giant Great Dane.

In the case of emotional resonance case above, the niche strategy was also used, and the mother and child T-shirts were not used, but the whole station was focused on only the father and son T-shirts.

When to expand the upsell category, when to put a niche through, this is also very particular knowledge.

Trend Value

Usually there are two routes for the hot sale products:

Product test strategy

Prepare before a product hit viral status, If the product has the five-point gene described above: there are novel visual effects, super-practical value, user cognitive value, easy to form emotional resonance, subdivided niche field is not thoroughly understood, have certain potential to test.

Trend and selling strategy

But a product is already being hot sale, and it may not be able to follow up because the market may not be so saturated as long as the overall trend is going up.

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In fact, it is a quartz stone placed in a common water bottle, which is said to have various effects on health (see the third product percieved value above). This product is not a new product, it was a few years ago, but in 2018, I don’t know what caused the trending sale, and the search index began to rise. Some people observed this trend and took the opportunity to get involved.

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Stainless steel straws are also not new, but according to research companies, stainless steel straws are still repurchasing high products in December 2018. A Shopify seller who observed the growth of this product through Google Trend Analysis Tool, and then look at Aliexpress, has been very competitive (has sold 15,000).

At this time, he still did not give up, continue to investigate the reasons behind this growth, and found a shocking news – some states in the United States began to ban the use of disposable straws.

So even if it is already hot sale, he can still earn a lot of money.

The Shopify seller first observed the data and then found the factual support. This multi-dimensional mutual verification method improved the accuracy of the decision.

Hotspot Value

Selling products is just like writing an article. If you can put on a hotspot, you can naturally bring a lot of free traffic to yourself, resulting in a miracle effects. However, there are still differences between e-commerce and self-media. For e-commerce, hotspots are divided into three levels. The average person only uses the first layer:

Single hot spot

They will follow a phenomenon-level IP hotspot and provide the corresponding peripheral products. In the pursuit of film and television hotspots, I am convinced of the brain of the big seller: \”Speed and Passion\” is on fire, and some people are selling Van Diesel window stickers and have pretty good sales.

Of course, I don\’t recommend that shopify beginners are too keen to chase a single IP hotspot for three reasons:

No precipitation

High requirements for rapid response to operations

You don\’t know how long this gust is blowing. If your shop is set, but the wind is scraped or turned, it is very embarrassing.

Comprehensive hotspot

The systemic thinking Shopify seller could come to the second layer:

Bring together all the hotspots to create a comprehensive website with a wider coverage, they also know how to use people\’s pursuit of video star IP, but not only stick to a hot spot, but put all these hot spots together to make a systematic website. The advantage of this is that it will not be killed by a single hot spot, nor by the change of hotspots, but more inclusive, and can continue to evolve according to market changes.

Platform hotspot

Not only systematic thinking, but also long-term strategic thinking ability, overall vision, people who have deep insight into the development of the industry, they are looking for platform hotspots. After all, a film and television IP always has its life cycle. When a popular star is always angry, when a platform is fired, its vitality is very tenacious.

The earliest players who laid out Facebook, Twitter, Youtube, Ins, Pinterest are very successful now. Of course, it is not necessary to rush into the new platform when it comes out. This kind of discerning vision is not necessarily the case for professional venture capitalists. It requires a little luck.

The above are the 7 value logic on best seller products for Shopify dropshipping. For this business logic in the Shopify dropshipping business, this article only talks about a very superficial fur. But you can take advantage of the 7 value logic when you select products for Shopify business. You are welcome to leave your opinions below.