Halloween is the traditional and also one of the most popular festival in the year, it is also the beginning of the hot sale season in the year， for Shopify sellers no one would like to miss the hot sale carnival. Google has released the latest version of its annual “Frightgeist” Halloween trend. According to a Google search campaign, the campaign provides insights into the most popular costumes and the overall listing of the costumes provided by the website. This year, Google said that the current rise The costumes are:
So, if you want to stay trendy during Halloween events, these might be worth a look. In addition, Google also provides an interactive map that introduces the most popular clothing trends in the United States. Of course, Halloween will look very different in 2020, because the new crown epidemic will limit the way people celebrate and participate in events. However, if you are looking for ways to relate to current key topics, then Google’s Frightgeist may be a good resource, and it is also related to marketing tying and topic promotion.
The following is the complete content:
In 2020, several classic couples: Bonnie and Clyde, Lilo and Stitch, and Cosmo and Wanda of “Fair Gonzo” became the three most searched couples for the second consecutive year. If you want to change it, options such as “Lydia and Beetlejuice” or “Coraline and Wybie” have been added to the list.
Bonnie and Clyde Lilo and Stitch Cosmo and Wanda Coraline and Wybie Lydia and Beetlejuice Mario and Luigi Woody and Jessie Angel and Devil Phineas and Ferb Sharkboy and Lavagirl
What is cuter than a cat wrapped in a taco or a corgi dressed as a dinosaur? The most searched pet costume last month will surely give our pets some snacks on Halloween.
Cat taco Corgi stegosaurus Twinkie Beetlejuice Fish Woody dog Chucky Frog Pumpkin Raccoon
Lion, tiger and little shark, my goodness! Little animals can become the perfect costumes for children this Halloween.
Baby shark Baby Yoda Baby pumpkin Boss baby Baby dinosaur Baby Olaf Baby chicken Baby tiger Baby bat Baby lion
In addition to the halloween custumes, there are also many other products related to the festival can be used for bundle sell, in this way you can only increase the Shopify store sales but also get a very good start of the hot sale season for your dropshipping business.
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There are many new Shopify sellers may wonder why should I choose niche product for dropshipping, the niche market is only a small part of the big market. In other words, it is to find the niche that people need. The more specific the niche, the better. Don’t choose weight loss, travel, food, etc. this kind of industry is very large and covers a lot of small markets. Choosing this kind of market directly is undoubtedly a direct match with industry giants. What we have to do is: choose a market with high demand and low competition from many small markets for dropshipping business.
In the past the most profitable niche markets are:
Health niche: weight loss, treatment of insomnia, acne, etc.
Wealth niche: lottery, gambling, jobs, etc.
Self-improvement: fitness, makeup, dating advice, etc.
Based on hobbies: hunting, fishing, cosplaying, etc.
Finding a niche market is not the same as finding a keyword: you need to research the entire market, not just the keywords. Keyword research only shows you Google search volume. But you cannot understand the level of competition, your customers, your products, and whether you can make money.
When we select products for dropshipping, the products must return to human desires. The desires for love, sensory pleasure, material enjoyment, self-confidence, social accomplishment, and self-realization are global, at least in the current culture. Everyone pursues happiness and desires satisfaction. The basic human desires are neither seasonal nor short-lived. Let’s look at how to choose specific products from these basic humanities from various directions.
Love and friendship
People want an intimate romantic partner who can share emotionally and physically, and someone who loves and supports them. Back to the real material life, how to integrate these intangible things into a tangible product? One of the things that can immediately come to mind is, for best friends, search for the word gifts for best friends, on the google picture Search, go to facebook, instagram, pinterest, amazon to search, see what these websites are selling, and then absorb some information from the products on the market and add some of your own ideas.
People want to be liked by others and want a good figure. In the final analysis, they are beauty products.
People are always in pursuit of money. This aspect is more difficult to directly associate with tangible products, which are generally in electronic digital form. When we obsessed with a hobby, will unknowingly spend a lot of time clicking on relevant information on the Internet, unknowingly being “advertised”, unknowingly spending a lot of money, but the whole process is willing and satisfying; Tips: No To sell daily necessities, daily necessities are not attractive on FB or Instagram. Looking for hobby-related products, such as golf, fitness, and sports, people can’t help but share their hobbies with their friends.
Let’s take fishing for example，fishing rod, fishing reel, fishing line, fishing hook, bait, buoy, folding chair, fishing box, fish guard, fishing bag, bracket, clothes, shoes, umbrella, hat, lamp etc. There are still lots of products related to fishing for you to choose.
People like entertainment and humor. Everyone likes to laugh, and tangibility is some novel and funny creative products.
Self-actualization and self-fulfillment
People want a balance between the two existences, and want their own existence as a social individual to be at peace with their spiritual and emotional inner existence. People try their best to create meaning in life and inject a sense of purpose into their lives so that they can feel complete. The profit of this product is relatively generous. I think of people who want to develop their spiritual life or spiritually improve themselves. When I think of yoga, the tangible products I can think of are yoga peripheral products, such as essential oils, candles, and Buddhist products. There are definitely many related products. You have to enter the idea mining mode to understand the universality of human commonality and the spiritual needs of human beings.
Public figures’ gimmicks, hit dramas, celebrity scandals, spoofs and other recent explosions, such as Trump’s ridiculous Twitter.
Diet to lose weight
This is a big market, given the obesity problem in the United States. This type of product is what I think is Evergreen. It will never be saturated, but you need to dig, you need to do your research, and add your own creativity.
This is also a big market. There will always be kitchen products you can never think of. For example, the popular garlic press on Amazon. There will always be a market for the direction of creative kitchen appliances.
Dating and couple
This piece has gifts for husband, wife, and gifts for boyfriend and girlfriend. People want to have a partner and make good use of this psychology. This product is also a big cake.
This can be classified into the entertainment, but because it is too important it is worth opening a different category. Speaking of games, I think of personalized patterns. Providing special patterns is a very good model, and personalized custom pattern services are a good direction. We also made bad money through this service. For example, if we sell a niche golf, I will sell a small category at the same time. Products related to this niche are added with individual creative elements. You can also print on other products. Personalized patterns related to golf have increased additional purchases, increased customer unit prices, and increased the number of effective shop visitors.
The niche products will be outdated, but the ideas and methods of choosing niche product will not be outdated so quickly. This article allows Shopify beginners to have a basic criterion and direction when choosing niche for the first time. On this basis, you can go to other websites. Search for products, compare these directions and elements, and know when you choose. The more you know about the niche, the more you will understand people’s needs and pain. Without in-depth understanding, it is difficult to make good products.
There’s an old saying selection is more important than effort. This is especially true in cross-border e-commerce dropshipping business. How to choose a profitable niche market with little competition for Shopify dropshipping business is something that many people want to know. However, it is always difficult to find the perfect niche market for Shopify dropshipping, especially for beginners, you will encounter many confusing questions: What niche product is profitable? If the selected niche market does not generate profits as expected, what should I do? Professional dropshippers usually recommend choosing a niche market that suits your interests and passions. This will be a good start, you will put your expertise and patience into this field. If you want to do a profitable Shopify dropshipping business, you need some reliable and measurable indicators to choose niche products. This article will tell you step by step how to analyze whether a niche market is worth doing in from 4 fields and 11 dimensions.
Take advantage of Aliexpress
When we choose a niche market for Shopify dropshipping business, there are several indicators on Aliexpress could help us easily to evaluate its potential. We use five stars as the evaluation scale. A rating of 5 stars indicates great potential; a rating of 1 star means that this niche is not optimistic.
product quantities on Aliexpress
When we select products on AliExpress, we measure these parameters:
Number of AliExpress products: We use specific keywords to find niche markets. We only choose free shipping and ratings above 4 stars.
If we can find more than 2,000 products, then this niche market scores 5 stars;
If there are 500 ~ 1999 products, this niche market scores 4.5 stars;
There are 100~499 products, and this niche market is rated 4 stars;
There are 1 to 99 products, and this niche market is rated 3 stars.
The popularity of niche markets on AliExpress
The popularity of the niche market on AliExpress:
Filter conditions: free shipping, score 4 points and above, sorted by sales. We select the top 10 products and calculate the average of their sales.
If the average sales volume is greater than 2000, then this niche market scores 5 stars;
The average sales volume is 500 ~ 1999, 4.5 stars in this niche market;
Average sales volume is 100~499, 4 stars in this niche market;
The average sales volume is 1~99, and this niche market is 3 stars.
Number of reliable dropshipping suppliers
Trusted dropshipping supplier: The filter conditions are the same as the previous step. Select the top 10 stores and use the evaluation parameters of AliExpress itself:
How long has the store opened
What is the store rating
What is the percentage of positive reviews
Whether the product and description are consistent
Is the seller willing to communicate
— Delivery speed
We will consider all these parameters. However, in my personal opinion, the praise rate is the most important. Customer satisfaction is a key factor in the success of a store. This is why I calculate the average feedback of the top 10 stores.
If the average rating is >96%, then this niche market is rated 5 stars;
95% ~ 95,9% rated 4.5 stars
94% ~ 94.9% rated as 4 stars
93% ~ 93.9% rated as 3 stars
Profit estimation When we start dropshipping business we need a niche market that can bring us considerable profits. In most cases, AliExpress can satisfy us and provide us with high-quality and inexpensive products.
The prices of products sold on AliExpress are really low. This means that we can set a relatively high price on our own independent station (of course, this price is lower than that of competitors). In the end, there will be a happy ending: our customers are satisfied with shopping, and we are happy because we made money.
How to estimate the potential profit dor Shopify dropshipping? We select the most popular products in the niche market. Then select 10 other online stores. We calculate the average value of the same product in other 10 online stores and compare it with the product price on AliExpress:
If the price difference is more than 250%, then the niche market scores 5 stars;
The difference is 100%-249%, and the rating is 4.5 stars;
50%-99%, rated 4 stars;
Spread 1% – 49%, rated as 3 stars
Take advantage of Google Trends
Fashion often changes with changes in public interest. Therefore, you have to observe: in a niche market, whether your audience’s interest is stable. Google Trends is a great tool for understanding public interest. When designing it, the purpose is to analyze trends. It can also be used for product trend analysis, because it can tell us:
How does search volume change over time;
Search geographical distribution;
What are the most popular search terms;
Whether the search term is seasonal.
Google trend for niche products
How to use google trend to check the niche product popularity?
Choose a product category. The easiest is to rely on AliExpress data and collect all possible categories. (For example, electronics, home and decoration, jewelry, etc.).
Enter Google Trends and enter keywords. Let’s take ‘knitting’ as an example:
Check the results and try more settings.
For example, in the image above, you can see that the search volume changes over time. If you want to know more specific information, you can change some settings:
The area you interested
Scoring reference standard:
If the trend is rising, give this niche a 5 star;
For a steady trend, score 4 stars;
For the downward trend, score 3 stars
Curiously, this example shows seasonal changes in search volume. Some types of products are seasonal (such as Halloween decorations, Christmas gifts, etc.), and they are only in demand during a certain period of time. Some products are non-seasonal, for example (birthday cards, wedding decoration products, etc.).
If we sell both seasonal products and non-seasonal products, there is actually no problem. It is not recommended to sell only seasonal products.
You can also learn where these search terms are more popular.
In addition, you can also see the most popular related searches and the rate of increase in search volume. This is very important for people who want to promote the store, conduct SEO and advertise.
Assess advertising potential
We should estimate: Can we successfully promote our products by advertising on popular social platforms. For example, the most popular Facebook and Instagram.
For example, when we want to evaluate: on Instagram, can we promote specific categories.
You can use the data provided by Websta.
The usage is very simple, just enter the keyword in the search box.
Search results will be divided into 2 categories: users who contain this keyword in their account name, and keyword tags. This is easy to understand:
Which tags you need to use to get the most audience (those numbers represent the number of times the tag has been used).
Which accounts can be cooperated with to increase the visibility of the online store.
We use the following criteria to see if the niche market is promising:
If there are 10 accounts and each account has more than 30,000 fans, then give this niche a 5-star rating;
If there are 5-9 accounts, score 4.5 stars;
If there are 1-4 accounts, score 4 stars;
If there are 0 accounts, score 3 stars.
The account we want to cooperate with usually has at least 30,000 fans. The most common way of cooperation is through shoutouts: We ask the owner of the account to pay for him to post our advertisements.
Number of Facebook groups
When we evaluate the promotion potential of a niche market, don’t forget Facebook. Facebook, as a social application, is an artifact that makes your online store famous.
In order to check whether the niche market we have selected has the potential to make money, just enter the keywords of the niche in the search box and select the group.
You will see many groups that contain the target keyword in the group name, and you can also see the number of group members.
We usually think that a good niche market has at least 15 groups, and each group has at least 30,000 members.
In addition, we can also view the “Public Homepage”, which allows you to better understand the popularity and opportunities of the niche market.
Reference scoring standards:
If there are 10 groups, each with more than 30,000 people, then give this niche a 5 star;
5-9 groups, rated 4.5 stars;
1-4 groups, rated 4 stars;
If there is no group with more than 30,000 people, score 3 stars.
It needs to be emphasized here that these parameters are not only useful for judging specific niche markets, but also useful for judging related niche markets. For example, when judging the knitting market segment, you can also consider sewing and knitting patterns, craft materials, etc.
It is also a good way to choose a product category that can be easily promoted through PPC advertising and SEO tools. This means that we need:
Generate some valuable content for the niche market of the online store;
Optimize images and videos;
Choose keywords that are sufficiently relevant to the category and competitive. Search engine optimization (SEO) is very important for the promotion of Shopify stores.
There are several very important points to pay attention to when choosing a niche market for Shopify dropshipping.
We need to consider: which niche markets have the potential to do SEO, and which ones are completely unsuitable for SEO.
The first step is keyword research.
The name of each niche market is actually a keyword. Therefore, you must first estimate the search volume of this keyword (or similar keywords) on Google. You can use Google Keyword Planner to solve this problem.
Google Keyword Planner search volume
Step 1: Log in to your Google account and open Keyword Planner;
Step 2: Select the “Discover new keywords” option;
Step 3: Enter the name of the niche market and click “Get Results”.
You can get Google search volume for keywords related to the niche. The default time range is 12 months. You can set it according to your actual situation.
If the search volume is between 10,000 and 100,000, then this niche market is very good.
Niche markets with too much search volume, such as more than 100,000, should also be skipped. Because this niche market is too broad and competition is huge.
If the search volume is less than 5,000, skip it too: there is probably no competition and no profit.
We usually use the following methods to score:
If the search volume is 50-50 million, this niche market is suitable for dropshipping, and give this niche market a 5-star;
50,000-100,000, with a rating of 4 stars-the competition is relatively high, but there is likely to be a place for you;
The search volume is less than 5,000, and the rating is 3 stars-this niche market you can dominate, but there is no profit;
The search volume is greater than 100,000, and the rating is 2 stars-this market is too competitive to win.
As you can see, the search range of Google Keyword Planner is only 3 intervals. Therefore, you should refer to the search volume of related search terms.
If the search volume for many words is between 100,000 and 100,000, we are likely to count it as a 4-star rating (search volume between 50,000 and 100,000);
If the search volume for many words is between 10,000 and 10,000, we are likely to count it as a 5-star rating (50-50,000 searches).
The number of results with keywords in the URL
In the next step, you need to search manually to gain insight into the niche market and possible competitors.
Open Google search engine, enter the command, and then click search:
allinurl: niche name (for example: allinurl:knitting)
The result page will display the page that contains the keyword in the URL.
The number of search results can give a general understanding of the competition in the niche market.
We usually use the following methods to score:
If there are 10,000-100,000 results, this niche market is suitable for dropshipping, and give this niche market a 5-star;
There are 30-10 million results, rated 4 stars-you need to work hard to win the competition, but it is worth it;
Less than 3,000 results, score 3 stars-low competition, but also low for example;
More than 100,000 results, score 2 stars-competition is too exciting, chance of winning.
It’s also recommend some professional keyword research tools, such as MOZ. It needs to be registered in order to gain access.
How to use: Enter keywords in the search box, and then click “try free”. This tool will tell you very useful competition information.
Although all indicators are very important. But let us first take a look at the “Difficulty” indicator: through this indicator, we can know whether this niche market is beneficial to us.
We usually use the following methods to score the difficulty:
If the difficulty value is between 0-40, score 5 stars;
Between 41-60, rated 4 stars;
Between 61-80, score 3 stars;
Between 81-100, rated 2 stars.
I suggest you study all the features of this tool. Note: The free version has usage restrictions, but it is enough to evaluate some niche markets.
Analyze the niche product competition on Amazon eBay
The last step is to manually analyze the search results page. Enter keywords, we need to check the first 2 pages of search results to understand the degree of SEO competition with retail giants.
If the entire first page is occupied by Amazon, eBay and some other retail giants, your chances of making a profit will be very small. After all, these giants took away about 90% of their customers.
If the search results page does not include competitors, but includes some services: such as Yahoo Answers, or other spam marketing articles (such resources are called simple targets), this means that this niche market is free. You must seize it well. If most of the first page is occupied by retail giants, but there are at least 4 easy targets with a rating of 5 stars-this is the most ideal result, you can occupy a place in the competition and get huge profits;
If the first page is completely occupied by retail giants and scored 5 stars-this means that the competition is quite high and the chance of winning is small;
If most of the first page is occupied by easy targets, score 3 stars-you can win the competition, but the profits you get are not worth doing.
If the first and second pages are occupied by the retail giants, the score is 2 stars-the competition is huge and the chances are slim.
What niche markets should be avoided for Shopify dropshipping?
There are some niche markets need to be treated with caution. Before attempting to enter, it is recommended to think twice.
Products that need to be checked carefully before buying, such as complex electronic equipment, sneakers, exquisite clothing, etc.: When we buy these products in physical stores, we need to try them in person to see if they really suit us. If your store has these products, be prepared for a large number of refunds-your customers may not be able to determine the correct model when they first buy it.
May cause legal problems and be detained: Products such as knives, fishing tackle, shotguns, bows and arrows may be classified as problematic by the post office and detained by the customs. Therefore, make sure that the transportation will not be troublesome before shipping.
It should be noted that these requirements vary greatly from country to country/region. Therefore, it takes some time to study the problem of the target area.
Products that are easily damaged during transportation: For example, fragile glass, porcelain products, and food. These products are not suitable for long-term transportation. When a customer receives a broken product, they will be very disappointed, which will have a negative impact on your store.
Oversized and overweight products: This type of product may have unforeseen shipping problems. Moreover, the freight will be high. Buyers can’t see: buying from you is an advantage over buying directly from a physical store.
This is how we choose a profitable niche market for Shopify dropshipping. How do you choose your niche market for dropshipping business, you are welcome to comment.
Shopify dropshipping business is very hard in 2020 due to the COVID19, however, there are many shopify sellers still earn big profits from their best seller products, we will mainly introduce the 2020 hot sale products categories for Shopify dropshipping, pet products and elderly products.
Pet products market analysis
In recent years, the pet products category on various Amazon sites has grown rapidly, while the average unit price and purchasing power of products have increased, and the use rate of pet products is very high, and the repeat purchase rate is also high.
In the past five years, the US pet supplies market has grown by 30%, and in the second quarter of 2018, pet food sales on Amazon increased by 34% year-on-year to more than $360 million, which is almost half of all pet supplies sales.
In the entire U.S. market, the food category accounts for two-thirds of the pet supplies industry. On Amazon America, 30-pound bags of dry dog food are the best-selling food category. In addition, dry cat food has also begun to rise. chase.
According to the 2017-2018 pet owner survey, 68% of American households have pets, with the largest number of households with cats and dogs. It is estimated that the number of cats and dogs in the United States will reach 94.2 million and 89.7 million, respectively.
Because of the hot pet market, Amazon launched Pet Profile in 2017. After clicking “Pet Profile”, follow the prompts to enter the pet’s name, species or breed, complete the pet’s age, upload a beautiful photo of the pet, and help yourself Of pets create a homepage.
In addition, in May 2018, Amazon also launched its own pet supplies brand Wag, while launching dry dog food products, and Amazon also plans to expand its product selection to include other pet supplies.
At present, pet products are extremely hot. From a large scale, food has always been the largest category of pet products in Meiya Station, while from a single ASIN, health care products perform the best.
Specifically, pet supplies include food, health, beauty, clothing, and electronic accessories. At the same time, pet supplies have a greater correlation with the season. Take clothing for example, pet clothing also has winter and summer In addition, dog coats may sell well in winter, while life jackets or swimsuits are more popular in summer.
In addition, some foreigners like to take their pets to outdoor sports, so pet products related to travel or cars (such as trolleys) are also very popular, seller friends can pay more attention.
Wholesale Markets for Pet Products
Pet Supplies Wholesale Market-Guangzhou
The largest pet supplies wholesale market in Guangzhou is the Qingping Wholesale Market, located on the banks of the Pearl River, at the intersection of Qingping Road and Tiyun Road. Qingping Wholesale Market is also one of the three major pet supplies wholesale markets in Guangzhou.
Dongmen Pet Products Wholesale Market-Shenzhen
The Dongmen Old Street Pet Products Wholesale Market in Shenzhen, half of which is for customers from Southeast Asia, Europe, North America, Africa and the Middle East, and half for pet shop owners in the Mainland. It is a global pet products wholesale market, which can be said to be today. Dongmen Old Street Pet Wholesale Market is an international pet franchise market for global customers.
Pet Supplies Wholesale Market-Yiwu
Yiwu Pet Products Wholesale Market has inherent platform advantages. Yiwu Yuanyuanyuan Pet Products Co., Ltd., which was originally located in the factory direct sales center in District 2, moved to District 5. The business area has more than doubled and more than 300 kinds of pet products are produced. After the industry agglomeration, it can attract more target customers to come to one-stop shopping, and the passenger flow and information flow are more concentrated, and the Yiwu pet supplies wholesale market industry will gradually become stronger and bigger.
Pet Supplies Wholesale Market-Beijing
Beijing’s largest pet supplies mall is located in the International Auto Parts City, Yunjing South Street, Liyuan Town, Tongzhou District, Beijing. There are a large number of first-class pet supplies wholesalers and manufacturers, and many pet stores buy from there.
Pet Supplies Wholesale Market-Xi’an
At Xi’an Wenwen Road Market, there is a dog market on weekends, and there are also some fixed stores that do wholesale and retail of pet supplies, completely separating pet supplies from live sales.
Pet Supplies Wholesale Market-Shanghai
The Shanghai East China First Street Pet Products Wholesale Market integrates the pet products supply chain across the country and even the world, and gathers pet product distributors and brand owners across the country. Based on the concept of honesty and high service quality, the Shanghai East China Yijie Pet Products Wholesale Market has become the world’s leading pet products wholesale market.
U.S. Pet Products Wholesale Market
Wellness (USA) is the most popular pet products wholesale market tOP30. This includes all products such as pet food, toys, and furniture. The innovation is MidWest Homes for Pets’ dog crates, small animal modular habitat system, bird cages, pet fence furniture, pet bedding and accessories, to meet specific needs for pet comfort, health and other specific needs through innovation MidWest Homes for Pets can pass on the cost savings provided by production efficiency to customers at a lower price.
Pet supplies wholesale website 1688
1688 has gathered a very large professional wholesale and retail company of pet-related industry products, and has a complete and scientific sales management system. Organize the market with the wholesale distribution of dog food, pet supplies, snacks, toys, kennels, and grooming tools, and enjoy a high position among e-commerce.
Elderly Products Market Analysis
The elderly products market is recognized as a sunrise market with huge potential. With the increase of aging, in the foreseeable 20 to 30 years, the elderly products and services market related to elderly consumption will achieve rapid development. For example, China has entered the stage of an aging society, and the number of elderly people over 60 has been increasing. As of the end of 2017, the number of elderly people in China has reached 240 million, accounting for 17.3%. The aging of the population has become an extremely serious problem in China. Social Issues. As the proportion of the elderly population in my country continues to rise, the consumption potential of the elderly care industry is huge, and the future development prospects of the elderly products market are broad.
The aging population in foreign countries, especially European and American countries, is particularly prominent, and the demand for elderly care is also increasing. Many products related to the elderly are quietly occupying e-commerce platforms such as Amazon and eBay.
Elderly products cover a very wide range, involving medical and health, nutrition and health care, food and clothing, cultural media, daily household and other fields, and the industrial chain is extremely long. With the increase of age, the elderly’s demand for health products, rehabilitation aids, entertainment products and other products continues to rise, and the consumption potential is huge. In the consumer market for the elderly in my country, the consumption of health food accounts for more than 30%, the consumption of daily necessities such as food and clothing exceeds 50%, and the consumption of other products accounts for a very small proportion. This shows that the types of products for the elderly in my country are relatively scarce, the options for the elderly are small, and the consumption structure is relatively simple.
But for the elderly abroad, many small things that many people think are useless are highly sought after abroad. On Amazon.com, there are many products developed for the elderly, many of which are very popular products and sellers. When selecting products, cross-border e-commerce sellers can use google adwords, google trends, JS and other tools to conduct detailed investigations, and develop several products based on the actual situation of the company/store, and test the water more. Always find a product with potential.
elderly market product selection
When it comes to supplies for the elderly, the first thing everyone can think of is crutches. This thing is light in weight. If it is a foldable type, it is more convenient to transport the product, and it can also reduce transportation, packaging, storage and other costs.
Some elderly people with lower limbs are inconvenient to use the toilet as a problem. Then a toilet suitable for the elderly can be said to solve this problem, or products suitable for paralyzed patients such as potty are also a good starting point. One-time etc. Lightweight products may be more popular with foreign customers.
3. Adult diapers
Children have diapers, and there is no shortage of adult diapers in the elderly products, and this kind of thing may not only be used by the elderly. Except for patients who must use it due to physical reasons, I have read a report before. Many office workers in Japan buy adult diapers because they can save time…
The magnifying glass is not the kind of simple magnifying glass that we play daily. This magnifying glass suitable for the elderly has a clearer image and is equipped with LED lamp beads. It can be used normally even in a darker scene. If you can develop a more usable upgraded version, I think it will be a better potential product.
The survey found that elder people like to listen to the radio very much, so they will also love products with radio function. The picture shows a wake-up light with radio function, which has similar functions with radio/sunrise/projection, etc. Products with other functions can be said to have attracted a large number of fans of all ages.
6. Alarm clock with reminder function
This kind of clock with calendar and alarm clock is very suitable for families with Alzheimer’s syndrome (Alzheimer’s disease) patients, especially products with multiple languages, multiple alarm clocks and other functions are very suitable for the needs of the elderly products market Of course, if you can develop more functions and make it suitable for use by young people, the sales channels can be said to be broader than those of the peers.
7. Elderly handrail
This kind of handrail can be installed in the bathroom, toilet, corridor, attic, etc., to facilitate the safe entry and exit of the elderly or children. In the elderly product market, it is a product with low cost and few after-sales. This type of product cannot be sold at a high price, but it can be quite good if sold in a package.
The series of massager products are not only suitable for the elderly, children, and adults, especially for office workers from 9 to 5. The products have various styles, shawl, waist pad, body… etc.
Of course there are also many other products available for Shopify dropshipping. You can also find some more cost effective pet products and eldly products with very good quality on 1688 then dropship to worldwide countries via Shopify platform.
2020 is a difficult year for dorpshipping business since the COVID19 virus, the cost and delivery time doubled while the profits being cut down, thus more and more Shopify sellers give up low value products and turn to high profit products for dropshipping business. Here we list hhe high profit margin products and blue ocean product data in May 2020 on 1688 cross border eCommerce market, you may keep up with product trends and scientifically develop good products that the market needs today.
From the 1688 top 100 GMV subcategories, we selected a list of subcategories with stable sales growth and better than the overall market performance, and screened them according to the two dimensions of new product sales and sales growth, and selected the top 20 GMV rankings. List of hot new products.
The average unit price of new products on 1688 in May＞$8
May new product sales = total GMV of products uploaded within 30 days
We ranked the above 20 hot-selling new products according to the size of “sales”, and added “new product listing competition”, “PB + refund cost”, “PB cost ratio” and “refund rate” and other indicators that affect profit, so that Merchants can better determine the product’s developable value.
Green hook: the value is lower than the average standard
Red cross: the value is higher than the average standard
Yellow exclamation point: slightly higher than the average standard
PB + refund rate = PB cost ratio + refund rate
PB cost ratio = PB cost / total sales
Refund rate = refund amount / sales
New product listing competition degree:
The ratio of the number of listings of new products to the sum of the number of listings in this subcategory. Subcategories with lower indicators such as new product listing competition, PB cost ratio, and refund rate mean that the lower the platform cost and the higher the profit level, it is the ideal new product development target.
The following are the 1688 high profits subcategories:
Outdoor camping accessories
However, due to the virus the average delivery speed far more slower than 2019, which cause high return rates. How to optimize Shopify return rates?
Refund rate = refund amount / sales
Product Rating: Rating
Customer price: average selling price per order
Days due: TTD, the time from order release to order due
The refund rate is a key latitude that affects the profit level of a product. Effectively reducing the refund rate helps increase the profit level of the product.
“Product rating”, “customer unit price” and “proper investment days” are considered to be the three major indicators that affect the refund rate.
Since the high-price unit price products are usually delivered through logistics channels with proper delivery and guaranteed timeliness, the delivery rate is relatively high. Therefore, “product rating” and “customer unit price” are the strong correlation indicators that affect the refund rate.
Currently 86Deal mainly ship from China to USA and EU countries via DHL, small package line from 4PX, Yunexpress and Yanwen, which is relatively stable than epacket and other China post line. For example, small packages shipping from China to UK, France, Germany usually takes 7 to 12 days, other EU countries 10 to 15 days. USA and Canada 8 to 15 days.
1688 Top20 subcategories of high-margin blue ocean products
For the same product pool, when we screen from low to high based on the standard of “PB cost ratio + refund rate”, we get the Top20 list of high-margin blue ocean new product sub-categories in May on 1688 cross border eCommerce market.
After sorting out the above 20 subcategories, we will summarize them into the following four major categories:
Makeup & Beauty: Body shapers, Slimming, Skin care
Hobbies: Games, Fishing tools, Gardening supplies, Bug repellents & Pest control
Home decor: Slipcovers
By comparing the PB cost ratio of the above subcategories, we can easily find that the PB cost ratio of new products within 30 days fluctuates within a lower range, and the PB cost ratio of the Necklaces category is the highest, but it does not exceed 20%. .
Thanks to the natural flow of old products, the overall PB cost ratio of the top 20 high-margin blue ocean subcategories is less than 5%.
You can do more research on Aliexpress, Amazon for the hot sale products based on these 1688 high profits subcategories then test them in your Shopify store, you will find the best seller products more easier.
During the coronavirus outbreak, many people in the EU and North America countries who did not go to the gym rushed to their homes to exercise and exercise, which led to a surge in online orders for products such as kettle bells, treadmills and stationary bicycles. Increased demand before. According to Adobe Analytics, online sales of fitness equipment increased by 70% from February to March last year. By comparison, sales have increased by 535% over the same period this year. Despite strong demand for all types of fitness products, demand for products such as dumbbells and free weights is higher than for larger and more expensive products such as treadmills. The following are the 18 best seller sports fitness products for Shopify dropshipping.
For fitness people, a complete list of home fitness equipment must have one or two sets of dumbbells. Most dumbbells weigh between 2 and 15 pounds, and dumbbells with easy-to-grip neoprene-coated compartments are popular.
Aerobic exercise is not necessarily violent and boring. Skipping is a fun way to increase your heart rate. The comfortable grip and lightness of this skipping rope below make it a high score on Walmart.
No need for strong weight training, the elastic rope can also bring good strength training. The elastic rope usually includes 5 different degrees of resistance. Most people say that consumers like elastic ropes that are difficult to use, not easy to tear, and versatile.
The tow bar is simple to install and easy to carry, and can usually be fixed to a door frame in a home. In addition to pull-ups, you can also do push-ups and sit-ups on the floor.
Whether doing abdominal tear exercises or simply replacing more stable bench benches, flooring and other training environments, the stabilizer can train core muscle groups and stability well. This stabilizer from Wal-Mart has been praised by many buyers for its durability and high quality.It can maintain a good shape and burst resistance even in daily use (if punctured, it will slowly deflate to avoid injury).
Sit-ups and crunches are not the only ways to improve core muscle tone. The abdominal wheel is usually more practical for exercisers. The Abdominal Wheel has built-in resistance and can roll in any direction, allowing all movements from the lower abdomen to the oblique abdominal muscles. Usually ergonomic handles allow the bodybuilder to hold and manipulate comfortably, and the extra wide wheels provide moderate stability.
The resistance band is a good way to assist the bodybuilder in resistance exercise. It is made of thick non-slip fabric and is designed to increase the resistance of the legs and buttocks. It is usually used for squats or hip bridge training.
Exercising on hardwood floors can be very damaging to your bones, and yoga mats can be very protective. Yoga mats are made of a variety of materials, such as TPE, PVC, EVA, and natural rubber. Compared to Lululemon’s more expensive yoga mats, consumers are more inclined to choose budget-friendly products. Whether you are doing yoga or HIIT exercise, its anti-slip effect can provide appropriate cushioning.
Kettlebells are a kind of fitness products loved and hated by many fitness enthusiasts. The difference between them and dumbbells is that kettlebells are more suitable for explosive training and have high requirements for physical stability. Its material is generally made of cast iron. At present, the more popular outsourcing rubber materials on the market can play a non-slip effect. Together with the ergonomic handle, it can be more easily held by the bodybuilder.
The foam shaft is also one of the common fitness products. It is often used to relax and stretch muscles and tendons. The sturdy foam shaft can provide the best pressure during massage to effectively relieve muscle swelling and soreness.
To supplement daily protein, most fitness enthusiasts make their own beverages such as healthy protein shakes, and most blenders are time consuming and difficult to operate. The portable mixing bottle is simply a gospel of lazy cancer. Just a few shakes can fully fuse the protein powder or milkshake. Its leak-proof cap is very suitable for carrying around.
Yoga brick is an auxiliary tool for yoga training, which can help the body to complete some difficult asanas. When doing some basic movements, yoga bricks can also support different parts of the body well.
Ankle punching bag
Ankle punching bags are generally used to raise legs and increase training intensity by increasing the weight. Most consumers like the neoprene fiber material that removes sweat and the easy-to-adjust belt to better fit the wrist and ankle.
Steps were very popular in the 1980s, and they are still the same today. The exercise equipment is an auxiliary device for aerobic exercise, and exercisers can perform low-intensity or high-intensity aerobic exercise in accordance with their own conditions. Many consumers are keen on adapting steppers with non-slip and sturdy platforms.
The solid ball is also a commonly used equipment for core strength training, generally used for training such as Russian swivel or sit-ups. But often the solid ball is more expensive, about $ 30 or more, and the compact and soft solid ball filled with sand is more economical for the bodybuilder and easy to grasp.
Fitness enthusiasts usually place the slide under their hands or under their feet to improve physical stability and make the core of training more active. As shown below, this fitness slide can be used in different fitness environments due to its double-sided use, such as the plastic surface for carpets and the foam surface for wooden floors.
During the virus outbreak, most buyers were unable to go to the Pilates training room and chose to do Pilates at home. Pilates rings are essential. Below, this Pilates ring has been well received by many buyers. This product has a cushioned foam handle and a soft rubber coating, and provides ideal resistance. It can train the inner thighs, biceps and more Locations.
For consumers, weightlifters and barbells are budget-friendly options. They typically weigh between 5 and 30 pounds and are made of strong steel, so they won’t bend or warp, and have a soft foam coating so they don’t slip when lifting the weights.
If you are dropship the sports fitness niche you can take a look the best seller products above, it might be useful for your shopify dropshipping product selection.
Does dropshipping still profitable in 2020? What kind of products should I choose for dropshipping? Choosing a product can be a headache for Shopify sellers, all of us don\’t want to choose the wrong product. So how will you choose popular products or evergreen products? Cheap or expensive products for Shopify dropshipping business? Based on Oberlo statistics, there are 5 products categories are the most profitable.
Based on the most popular categories, Oberlo further digs to find the top 5 market segments in each category, forming a huge list of 25 market segments, these market segments currently have great potential. So, whether you\’re just starting out shipping and want to choose a proven niche, or you want to add some popular products to your current catalog, you can find the Top25 Oberlo best seller products for Shopify dropshipping in 2020.
Home and Garden Supplies
From September 1st to November 18th 2019, the most profitable category for Shopify sellers are home and garden products. In fact, it earns sellers almost 54% more than the jewellery and accessories that follow. Although home and garden products are not the largest ordering category, these products usually sell for more than many other products.
Of the household and garden supplies, the highest-selling category is pet products, and the total transaction volume is much higher than other niche products on this list. It\’s no surprise that people like to spend money on pets, and this trend seems to continue. By 2025, the global pet care market is expected to reach nearly $ 270 billion.
Popular products in this market segment include cat litter pads, pet beds, car seat covers, flea combs and chew toys.
Kitchen, dining and bar supplies
Kitchen, dining and bar supplies are the second most profitable market segment. Although the hot products in this field are mostly practical products, such as knives and food storage supplies, there are also some novel products, such as automatic mixing cups, which are very popular. This should be kept in mind when we enter the holiday shopping season.
By far the most popular product in this category is a versatile can opener, which proves that finding a unique product that solves a problem is a great way to find a successful product.
It turns out that there is a huge demand for sofas and chair covers, and in the past few months, consumers have created a lot of sales for Shopify sellers. In addition, memory foam cushions and pillows are also very popular.
Holiday & Party Supplies
Considering that the list is compiled based on data since September 1, it\’s no surprise that Halloween products dominate this market segment. To date, giant decorative spiders are the largest source of revenue for this segment, but other products such as foil roses also generate a lot of revenue for many sellers, which shows that you can sell very well without having to link romantic products to Valentine\’s Day it is good.
Household items such as microwave cleaners, brooms and cleaning gloves are also popular from September to November. The products in this market segment are very practical and very popular.
The jewellery and accessories category is usually one of the highest-income categories, and it generated significant revenue for Shopify sellers between September 1 and November 18. Although this category earns less than home and garden products, it sells more products, suggesting that although jewelry may not generate that much revenue, it is a very popular category.
Necklaces and pendants
This niche market has performed well for many years, probably because there are too many different products to choose from and it is relatively cheap to buy from suppliers. Many profitable necklaces have clearly unique selling points, such as brand-name necklaces or constellation necklaces; others have sweet information, making them the perfect choice for friends or partners to buy for loved ones.
Following the necklace are bracelets and bangles. Over the past few months, a variety of popular items have been snapped up, including those set with colorful gems and amulets, and bracelets that appear in pairs-best for couples or best friends.
This is an interesting niche because it includes necklaces and bracelets that you might think of, through key chains and novelty pins. Basically, everyone has something suitable for them, which may contain many products suitable for impulse consumption.
Rings are a popular niche market and cheap, but if you have the right products and suppliers, they can easily sell for higher prices, and profits can even be as much as 200% to 800%. And, because of the low price, rings can also be ideal for cross-selling if you have accessory products.
Wedding and engagement jewelry
Anything related to weddings can be more expensive, so the top 5 in this market segment makes perfect sense. Jewelry in this market segment includes items with romantic messages, typical \”diamond\” engagement rings, and lovely rose motifs.
Beauty and health products
The beauty industry is valued at more than $ 532 billion globally, and it\’s easy to understand why beauty and health products are the third largest source of revenue for Oberlo sellers. These products can be quite expensive, especially those that really help solve common problems.
No matter good or not, almost everyone has their own place to improve or improve, which is why healthcare is the highest paid segment in this field. Anti-snoring clips, slimming patches, posture correctors, and muscle stimulators are the products with the most revenue and orders.
Skin health is a major issue for many people, so it\’s no surprise that skin care is a profitable niche market. From defects to aging, there are many products in this market segment that address people\’s main concerns. The best-selling products of the past few weeks include pore cleansers, wrinkle and powder-stimulating light removers, and anti-wrinkle facial pads.
Hair care and styling
As the third largest niche market in this field, it is clear that many people are prepared to spend large amounts of money to keep their hair healthy and beautiful. Among the hot products in the field, hair care is much more important than ponytails and hairpins. Products like ion hair brushes and fluffy combs are very popular, even temporary hair dyes.
Beauty essentials come down to products like cosmetics and false eyelashes. These products are very suitable for display in video demos to show the effect of their work or to sell with the help of influencers.
The beauty and health of teeth is often a big concern, and many people want to have shiny white teeth. With that in mind, it\’s no surprise that products such as dental bleach and dental washing tools have generated huge sales for sellers. At the same time, biodegradable toothbrushes are another big hit product.
Consumer electronics products
Although it ranks 4th in the highest-paid categories in the past few weeks, it is interesting to note that consumer electronics have the least sales in all 5 categories. For example, although consumer electronics sales are 66% lower than jewelry and accessories, its profits are only 19% lower. All of this is to say that the price of consumer electronics may be higher than any other category on this list, so although you may not be able to sell that many products, you can still make a fortune.
The biggest niche market for consumer electronics is smart electronics. This is not surprising, as smartwatches are currently very popular and dominate the entire market segment. Whether it is a waterproof Bluetooth watch, a heart rate monitor, an activity tracker, or all of the above products are very sought after and have generated nearly 66% of revenue.
Home audio and video
Mini projectors and projector screens have won this market segment. These two products constitute a perfect bundle sale, generating a lot of sales in the past few months.
Cameras and photos
Mini cameras and beauty lights make up most of the sales in the camera and photo market. Most people have great cameras on their phones, so you have to be creative when considering selling photos-related products, so products like beauty lights and security cameras are ideal.
Accessories and parts
The next is a niche for accessories and parts, which seems to be a very marginal product. In this market segment, it is photography bags that can bring the most sales and income. This makes perfect sense, as photographers will not hesitate to pay high prices for products that protect their expensive equipment and cameras.
Portable audio and video
Practical products are extremely profitable products in the portable audio and video niche market. Products such as instant voice translators and voice recorder drives are selling well, as are accessories that improve or decorate AirPods cases. With the release of the new AirPods, this could be a timely product.
Women clothing and accessories
Women\’s clothing and accessories are the 5th profitable category for dropshipping. This category has always been a big category, ranking first in both 2017 and 2018. From September 1st to November 18th, sellers of women\’s clothing and accessories ranked 5th in revenue and 4th in order quantity.
Underwear is a very popular niche market in Oberlo. In fact, nearly 50% of revenue comes from this category.
Tops and T-shirts
The second largest sales revenue niche in this category are tops and T-shirts. This can be a niche market, as long as you really find products that are related to your interests or tastes.
Leggings are a huge market in the pants niche market, and it\’s no surprise that regular leggings, hip-up leggings, and reflective leggings are all very popular. However, in addition to the impact of leggings, plaid patch pants have become a very popular choice in addition to tights.
Jackets and coats
It is easily to predict that this niche market will only grow in the coming months as winter approaches. Jackets are usually more technical clothing (such as hoods, linings, zippers, belts, and pockets), and you can sell them for a higher price. In fact, the price of jackets is almost three times that of women\’s and accessories.
Hoodies and sweatshirts
If jackets are selling well in the coming months, sweaters and sweatshirts will surely be very popular. Just like T-shirts, there are many different colors and types of sweatshirts to choose from, which means that everyone has their own style and design.
The above are the Top25 Oberlo best seller products for Shopify dropshipping in 2020.
Although the data gives some insights, it also states that it doesn\’t tell us everything. For example, there may be better performing niche groups in the underperforming category than some in this list. As we mentioned, these numbers will only last 11 weeks, not the whole year. Because some niche markets are more seasonal than others, they may peak at other times-such as swimwear or winter clothing. Hopefully after going through all of these niche markets and products, something will catch your attention. But it is worth remembering that the niche market you choose should not be based solely on how much income you can get, it should also be your interest.
The days restricting media to traditional marketing channels, and marketing through social media is more cost-effective. There are many Shopify sellers choose social media for fast money, however, not all of them have the skills or time to launch specialized social media marketing campaigns. They prefer to work with social media marketing agencies to promote their brand. In some cases, this may involve corporate social account operations, or it may involve PPC social advertising. With the rapid development of social networks in the past few years, we will find that many institutions are serving social media. In this article, we will list the top10 social media marketing agencies.
Social Media 55
Social Media 55 is a digital marketing and social media management agency. They have become experts in micro-positioning digital marketing and can provide clients with a variety of marketing services.
Social Media 55 recognizes that social media is now one of the powerful marketing tools that enables real-time communication with target audiences, but the challenge for some companies is the ability to develop and maintain these channels.
Social Media 55 social media solutions can meet businesses of any size. Their \”custom\” style options are designed to maximize the ability of customers to communicate with their target audience.
They divide social media marketing services into:
Social media management;
Social media advertising: Facebook, Instagram, LinkedIn, Pinterest, Twitter, SnapChat and YouTube;
Social Hire is a professional social media company. They specialize in providing social media services for small businesses and recruiting teams, helping clients build organic connections with their ideal customers, business partners, and more on social media. At the same time, Social Hire is committed to transforming their already established audiences, making them potential customers, event participants, and more. To that end, they have developed a successful social media strategy for their clients\’ businesses from the start.
Social Hire takes its huge customer reviews and Google\’s five-star ratings very seriously.
All plans include research related content, sharing on Twitter, LinkedIn company pages, Facebook fan pages, and Google My Business. Additional services provided by Social Hire include tracking active users, support and promotion, monthly blog posting, creating social profiles, tracking 24-hour social activities, social media advertising, researching and tracking goals, monitoring and responding to social profiles, hosting webinars , Research influencers, and more.
LYFE Marketing is a comprehensive social media management company. They provide social media services, search engine services and website design services. They create and manage better performing social media campaigns for clients on Twitter, Facebook, Pinterest, LinkedIn and Instagram.
They provide the following services:
Social media management services;
Social media advertising services;
Website design services;
Search engine optimization services.
Since 2011, LYFE Marketing has conducted more than 2,000 social media marketing campaigns. They brought 983,287 leads to their customers through digital marketing.
Their social media marketing services can help customers increase brand awareness (followers), engagement and website exposure (traffic).
They follow 5 steps for social media marketing:
(1) Designate a dedicated social media manager for your account;
(2) Develop a social media strategy for your business;
(3) develop content calendars and advertisements;
(4) Growth optimization and daily maintenance;
(5) Report and communicate.
Thrive Internet Marketing Agency
Thrive gets more than 100 five-star reviews on Google, more than 50 on Facebook, and more than 30 on Clutch. They also often provide letters of recommendation, apparently believers in word-of-mouth marketing.
Thrive is a full-service digital marketing agency that has been providing a wide range of services to clients in various industries since 2005. They believe they can take your online image to a new level including your website design, copywriting, keywords, social media image, and more.
One aspect of their job is social media marketing. Their social media marketing services include the following activities:
Identification and evaluation of target audiences;
Develop and implement effective social media marketing strategies;
Update news and articles regularly;
Continuous monitoring of social media, including endorsements and responses;
Continuous research, tracking and adjustment of online trends and resources;
Get attention and support in blog communities and forums;
Target specific keywords, phrases and topics related to your brand;
Improve your strategy with analytics and data tracking tools.
KlientBoost can help companies make more profits through intelligent digital advertising and creative conversion rate optimization. They divided the service into three main parts: pay-per-click (PPC), conversion, and design. Much of this work involves optimizing the presence of customers on social media.
KlientBoost\’s area of expertise is social advertising. KlientBoost can help you advertise more effectively on Facebook, Twitter and LinkedIn. In addition, they have designed custom landing pages that match PPC advertising.
KlientBoost believes that when you test ads and landing pages at the same time, Facebook ads will perform better. In addition to Facebook ads, they often help customers design and test landing pages. It also helps them achieve their goals faster.
Higher conversion rates from landing page tests have also made KloutBoost more aggressive in Facebook ad bidding in order to continue to get more conversion rates from the right audience.
KloutBoost also provides its customers with custom dashboards with PPC channels, and customers can officially update PPC channels on Mondays.
WebFX is a company that provides comprehensive online marketing and SEO services, providing innovative online marketing solutions for large and medium-sized enterprises worldwide. Their social media team is an expert in creating and executing social media management programs that can deliver the right message in front of the audience you need.
They provide 5 levels of social media management services:
(1) Provide 1 social network for $ 900 per month, 15 social posts, 6 custom pictures, and 2 campaigns per month;
(2) Provide 2 social networks for $ 1,300 per month, 30 social posts, 8 custom pictures, 3 campaigns, 2 blog posts, and ad reviews every Monday, Wednesday, and Friday monitor;
(3) Provide 3 social networks with a monthly fee of $ 1500, and provide 45 social posts, 10 custom pictures, 4 campaigns, 2 blog posts, and daily advertising comment monitoring;
(4) Provide 4 social networks, which cost $ 1,800 per month, provide 60 social posts per month, 12 custom pictures, 5 advertising campaigns, 4 blog posts, 1 contest per year, and daily advertising review monitoring ;
(5) Provide 5 social networks, which cost $ 2100 per month, provide 75 social posts, 14 custom pictures, 6 advertising campaigns, 4 blog posts, 1 contest per year, and daily advertising comment monitoring .
PBJ Marketing provides paid media, website design, brand strategy and a full range of digital marketing services, including social media advertising. They believe that social media as a marketing channel requires a strategic, data-driven approach to activating goals, messages, and KPIs to suit the brand\’s audience and goals. In the short term, social media advertising campaigns are the ideal way to increase brand awareness, attract potential customers, and drive conversion rates.
They focus their social media ads on Facebook ads, Twitter ads and Instagram ads.
PBJ Marketing uses Facebook\’s user data to provide powerful, conversion-centric audience positioning, elaborately craft Facebook ads, and deliver brand information to audiences more relevant to brand goals. PBJ Marketing uses a four-pronged approach to target a customized audience:
A / B testing;
SociallyIn helps brands achieve different aspects of their social media marketing strategy by deploying results-based services in social strategy, content production, community management, paid social advertising, influencer marketing, and more.
They divide services into creative and production, community management, social media strategies, and social paid advertising.
In film, capture, produce, draw, record, bake, build, incubate, write, invent, write, and draw all the social media content inside the client. They begin their social strategy by conducting in-depth meetings around the demographics of their attending social media events. The meeting helps creative teams brainstorm ideas and find content that resonates with their ideal audience.
Once their team has a certain understanding of the business and the brand, they start discussions around short themes. It can be a campaign, a seasonal holiday event, or anything in between. After a short discussion, they entered a brainstorming session, using different brainstorming techniques to come up with unique ideas for various social platforms. Once they are ready to launch the strategy, they continue to test, measure, and optimize.
If you choose community management, SociallyIn will use a community manager to represent your brand, keep the page fresh, and actively participate in conversations with fans. At the end of each month, they review their work, including engagement and fan growth. They even offer multilingual social media management in more than 36 languages.
Firebelly Marketing has been leading the success of social marketing since 2007. Their services include social media channel review, social media management and social advertising management.
Firebelly\’s social media review service is an important step towards handling social accounts, and it can be used to guide your social media strategy.
Firebelly\’s social media management services give you everything you need to succeed on your brand\’s social media channels. This includes:
Content creation and publishing;
Insights and reports;
Manage social accounts like Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter.
Firebelly has successfully managed more than $ 1 million in social media advertising spend. Their social ad management services provide targeted social media advertising to increase customer audiences, engagement, traffic and sales. It consists of three parts:
Audience and creative development;
Reports and recommendations.
Bad-Rhino focuses on delivering measurable results through customized social media marketing solutions. They take pride in creating and delivering tailored programs for each client.
They use the following social media processes:
Social media review;
Content creation and approval;
Identify key strategies;
Bad Rhino creates and implements custom strategies specifically for clients. They research the right social channels and create great content that every customer\’s target audience will love.
According to Bad Rhino, social media advertising is the more cost-effective form of advertising today. They assign an advertising specialist to the client to run social media ads. They develop clear and concise advertising strategies for each business. Advertising experts write copy, write headlines, and create images for each campaign. They monitor advertising campaigns hourly, daily and weekly. If search results drop, they detect and pause poorly performing ads. In addition, they will launch new ads to maintain positive search results.
If you apply social media ads for Shopify dropshipping business and havent got good results, applying a professional SNS marketing agent is also a good idea worth to try. You can learn their marketing skills while keep your ads more cost effective.
2020 comes soon, have you sorted out your product selection ideas and found the potential best seller products for your dropshipping business yet? Do you want to continue to hold on to one product, or do you plan to try new niche products? Instead of clueless searching on the dropshipping platform, let\’s take a look at what Google Trends data says.
If you are looking for a business idea with a low investment cost, you may want to start with a low-cost product that has a wide audience appeal. From the perspective of trends, blackhead removal products are one of the hot products in 2019, and the popularity is still growing.
Moreover, you can find that the topic of removing blackheads has never faded from the eyes of people from the beginning. Once it is on sale, I believe it will be a product with a longer life cycle. In addition, you can also use blackhead removal products to expand into other areas of skin care.
Back pain massager
Regardless of the student or office workers, most people are sedentary for a long time. Back pain is inevitable and the market is huge. The keyword \”back pain\” searches 246,000 times a month. Other secondary keywords such as \”relief\”, \”remedy\”, and \”causes\” are also highly searched. This shows that people have a strong interest and need to understand the causes of pain and ways to eliminate it.
Moreover, not everyone can afford to consume professional massager. Therefore, the use of a back massager to relieve pain symptoms has become the best choice for many people.
Although the network disk and the cloud are almost necessary, the hidden dangers of lost files and account security still exist. Therefore, turning photos stored on Facebook and Google Drive cloud storage into a collectible entity is actually the demand of many people.
Although the photo printer seems to be \”fried rice\”, in fact, the \”retro\”, \”nostalgia\” and \”feeling\” that are represented by \”art young people\” have once again pushed the photo printer to the ranks of popular items. Moreover, there are many peripheral products that can be derived around photo printers, which you can turn into series products or creative kits as your niche products.
With the deepening degree of globalization, cross-international communication has become almost \”just needed\”, and language is a barrier and tool that cannot be bypassed. Therefore, a huge niche market is formed around translation-derived products and services.
The term \”Google Translate\” searches nearly 277 million times a month, indicating that there are many users with translation needs. For example, sellers who want to expand their international business need to be localized, and one of them is to support local language websites and customer service. If you are an international traveler, you also need translation tools to express your needs during the trip. Therefore, voice translation products that can instantly translate multiple languages are good for dropshipping.
With the increase of people\’s awareness of environmental protection, in order to minimize the non-degradable waste generated in life, many people have started to use reusable environmentally friendly bags instead of plastic packaging bags to reduce plastic waste. And you can take advantage of environmental protection as a business philosophy to raise awareness. In addition to bags, you can also consider mesh bags for storing and storing agricultural products, toys, and more.
In recent years, \”sports and leisure style\” has become a hot element of daily clothing and work clothes, and it has swept the entire fashion industry.
Data show that by 2022, the size of the sports and leisure market is expected to reach $ 215 billion. This is quite impressive for a newer niche market, and it\’s hard to crack in the short term.
Streetwear, which has been popular with “sports and leisure”, is another niche product that has grown steadily. Its market size has reached 300 billion US dollars, and it is expected to maintain a growth rate of 5% in 2020. Being able to occupy a place in the highly competitive fashion world fully illustrates the strength and potential of this niche product.
Moreover, the selection direction like streetwear is very suitable for brands and sellers who aim to create fashion lines for male customers, because men\’s streetwear is now also a huge market.
The competition in the women\’s clothing category is even more fierce, but it is because the women\’s clothing is indeed \”fragrant\”. And it has been observed that the top navigation bar of most fashion websites lists \”Dresses\” separately, and puts other clothing in the drop-down list of \”Clothing\”. It can be seen that in the evergreen women\’s clothing category, the \”skirt\” is a perfect choice.
When it comes to work clothes, you can cut in from multiple directions.
Work safety: safety shoes, scrubs, goggles, etc.
Business wear: suits, ties, formal shoes and other men\’s clothing.
Women\’s commute: conservative dresses, blazer, shirts, etc.
It is not recommended to sell all of these niche products in combination, it does not make much sense because they all serve different audiences. However, there is plenty of room to expand from a single line to other vertical markets.
Plus size clothing
Plus size clothing is a category that is very likely to break out in 2020. Because in 2019, there have been many calls for inclusiveness and diversity of clothing. And, more and more retailers are expanding their product lines to serve customers of every size and shape. Plus-size clothing is a niche product that can be developed independently. You can directly target your marketing goals to audiences who need plus-size clothing.
However, out of respect and care for people with special stature, it is recommended not to name this category directly as \”large size clothing\”, try to use euphemisms and use keywords such as \”plus sizes (XL ) \”For SEO optimization.
It is reported that the wireless headset market is expected to maintain a 7% growth rate, and its current market share has reached 31% and will continue to grow. And, by 2025, the retail market size of the headset industry is expected to increase to $ 15.8 billion. For sellers, it is worthwhile to \”share a share\” in the headset market.
It can be said that this category is also in line with the \”sub-health\” problem caused by the modern people\’s habit of watching mobile phones and computers for a long time. Among them, the monthly search volume of the keyword \”posture corrector\” is close to 74,000 times. Market demand is obvious.
When we choose products for dropshipping it is very important to follow the trend, the above are the 2020 Google Trend Top12 potential best seller products for Shopify dropshipping, in addition you can also find the best seller products for dropshipping with similar way.
The sales of Shopify sellers are not always smooth, including internationals shipping, rising prices, etc. To be a successful Shopify seller, there are still many obstacles to overcome. One of the main issues, especially for new Shopify sellers, is to select the winning products to sell. If you are lucky, you will at least have an idea of where your niche market is, but for others, the idea of finding products and niche markets can be daunting and time consuming. Many Shopify sellers found that when they analyzed a product, they found that the market was saturated, or the profit margin was prohibitively high. The following are the 15 ways to help you select winning products for Shopify dropshipping.
Kickstarter is primarily a crowdfunding site that allows people to raise money for personal projects and philanthropy, and it is also a useful tool to help private brands achieve product ideas. Kickstarter has many search options, and users can search by category or genre. In addition, its features are very beneficial for Amazon sellers, it has a very convenient \”everything section\” section, users can browse all current products.
In addition to important sources of choice and niche creativity, some Shopify sellers have also partnered with Kickstarter fundraisers to give them exclusive rights to sell fundraiser products.
Like Kickstarter, Indiegogo is a crowdfunding site that has started many entrepreneurial careers at the time of its creation (founded in 2007). The site is initiated by a fundraiser and public or corporate members can contribute to it to help start the project.
Users can easily browse websites by category, or use the \”explore section\” section to see which items are currently in progress and how much money has been raised so far.
eBay has many features that are ideal for Shopify sellers looking for a private brand.
eBay\’s Global Deals is tailored for Amazon and Shopify sellers. Global deals provides real-time transactions, including headsets and homes. This means that there are always thousands of products available for you to browse, so this is a list worthy of collection.
Watched Item is another invaluable asset for Shopify sellers because it is packed with product ideas. Users can choose to search by country or region to see what is currently popular. The site uses eBay\’s \”watch\” feature, which potential buyers can use to specify the products they are interested in.
Watched Item allows users to search by popularity to see which products are being viewed, and the number of people they view, to understand what consumers are looking for.
Trend Hunter is the place to look for cutting-edge and quirky products and niche ideas. Its mission is \”innovation\” and \”trend hotspots\” to provide valuable ideas and insights to Amazon sellers who want to sell differentiated products.
Angel offers users an overview of new and popular startups and products and services in the world. The range offered is a wealth of ideas for Shopify sellers looking for new products.
Like eBay, you’ve certainly heard of YouTube, but may not realize the potential it offers to Shopify sellers. Its Trending section is a source of inspiration for Shopify sellers, giving them access to thousands of new products and services.
One of the great advantages of YouTube Trending is that it offers a lot of ideas, usually seen in a 2 minute to 3 minute video clip.
Although Pinterest has a lot of fantastic locations and amazing selfies, it\’s also a great tool for those looking for products or niche inspiration. Users can search through various sections to find new and eccentric products.
The Google Trends feature allows inspiration seekers to search for the latest trends by country.
Google Trends takes a little time to adapt because it not only provides product information, but also provides breaking news from politics, finance and other fields. Still, it\’s worth a try, because once you master the trick, there are plenty of products and niche ideas to choose from.
Oberlo is a one-stop shop for Shopify sellers, serving people who research specific products or just look for some private label product ideas.
Users can search for specific products or simply browse, and the site also includes a wealth of useful articles, tips and guides for all sellers from beginners to experts.
Amazon Best Seller list
If you are looking for inspiration from Amazon sellers, who is better than Amazon itself? There are many very useful features on Amazon\’s website, and the Best Seller list should be on the list of sellers for each private brand.
As the name implies, BSR offers a list of the best-selling products on Amazon, along with rankings, sales information and product details. Users can search by rank or category to quickly see what the savvy consumer is looking for in real time.
This is especially useful for Shopify sellers looking for inspiration, as the results are often surprising. Of course, we can all guess that the latest Apple Watches will be sold, but you will often encounter unexpected product ideas that are moving a lot of products.
Amazon New Releases list
Amazon\’s new product list is for Shopify sellers to find the beginning of the product life to maximize sales. Amazon\’s new products can be searched by type and category to quickly and easily view all of the products that are just on the shelves.
Amazon Movers and Shakers list
The Movers and Shakers list refers to Amazon\’s products that have achieved the highest rankings on the sales charts in the past 24 hours. The list is updated hourly, which is a good tool for identifying new trends.
Amazon Most Wished For list
When shopping on Amazon, users can list items that they are not ready to buy but are interested in on the wish list. The Most Wished For list lists the products that platform users want to buy, which is a great source of inspiration for sellers.
Alixpress weekly best selling
Among the many ways, the most common one is probably using the platform to find winning product, which can quickly find the right target. Go to the AliExpress homepage and click on Bestselling on the AliExpress home page to see the interface below. You can choose Hot product or Weekly Bestselling to view the products that are selling well on the platform.
If you have Aliexpress account you can also view the product data by using the Shujuzhongheng tool. Click on the hot sale products, choose the main industry of the store, choose the country and time, and analyze which categories of the current industry have more market advantages.
If you need to find best selling products from China, 1688 cross border eCommerce market is also a very good way for you to find the winning product, there you can see the hot sale and trending products for each product category.
Product selection is the first step for Shopify dropshipping business but it is very important step especially for new shopify sellers. There are many ways and research works you need to pay attention during the product selection period, you are welcome to inquiry 86Deal if you are interested in dropshipping from China.