Best seller products means profits to each dropshippers, but how to select the best seller products for Shopify dropshipping? It is troublesome for most new shopify sellers. In this article we listed some useful Shopify product selection strategy including product selection tools, how to find best seller products in Shopify store and some hot products experience. The article will share with you how to select the best-selling products for Shopify store, what are the successful Shopify stores on the market and their product selection strategy, crowd positioning as well as product characteristics.
What is Shopify product selection
How to choose products for Shopify store
Keyword selection strategy
Crowd selection strategy
Advertising product selection strategy
What are the product selection tools
Product selection should focused on distribution or boutique
What is the best seller product on Shopify store
What are Shopify’s hottest items
What is Shopify product selection and how to select products for Shopify dropshipping
Generally, whether it is a Amazon store or shopify store, the first thing you faced is what to sell, which is the product selection. At present, there are mainly the following operating modes on Shopify:
- Mass shop mode, that is, grocery shop, this is the most typical shopify shop with the largest base.
- Vertical boutique B2C model
- The brand Shopify store is more suitable for maker teams with their own product research and development capabilities or business transformation factories.
- Drop shipping mode, also called “drop shipping mode”, does not need to make stock inventory and mainly focus on traffics.
Regardless of the model, Shopify product selection is the most critical issue.
- Study Amazon and Aliexpress Best Seller category products, and also look at new arrivals;
- Research the products with a total sales volume of at least 200 on AliExpress and a score above 4.6;
- Research the sales of oberlo sub-categories in the climbing period, and the score is also good;
- The new products on tiktok, there are many new and unique things on it that can give you inspiration;
- Observe the Facebook feed, you can swipe it every day, and you will see many dropshipping seller advertisements in the feed;
- Observe the Instagram feed, the principle and operation are the same as Facebook. Through these methods, we can find more promising products.
Keyword method of Shopify product selection strategy
Shopify product selection can be carried out by targeting keywords. The core logic is to find core keywords with high search volume but low competition, and then enter the market to make this product. It must be said that this strategy is the most difficult, because I believe that 80% of the keywords are already a sea of blood. Since it is very, very difficult to find the remaining blue ocean market, it can be found only through reasonable means and methods.
Before researching product keywords, the first thing to be clear is that all keyword tools need a keyword reference. For example, you can give these tools a website and let them tell you what keywords the website has. You can also give these keyword tools a core word and let it tell you what are the derived keywords for this core word.
Firstly, you need a SEMRush account. The free version should also be able to use the keyword tool, but there are restrictions. So you can try a paid account.
Open SEMRush’s keyword tool Organic Research, then enter Amazon.com as your keyword source. You can use other languages such as Amazon.de, but I think the data from the US station is sufficient. Why enter Amazon’s official website? Because Amazon has a lot of keyword traffic in Google. Most of these keywords are product products, and they span major industry categories, making them a very good keyword benchmark.
After having this keyword benchmark, set the keyword difficulty KD to be less than 40 and the search volume to be greater than 1000. I do not object to you setting a higher search volume and lower keyword difficulty. But now that the Internet has reached the age of maturity, we need to be more rational and realistic. Almost no keywords have a competitive difficulty lower than 40. Then you will come up with a series of keywords. These keywords are potential blue ocean product words. The blue ocean commodity terms mentioned here are only relative comparisons. To describe it more rigorously, it refers to words with a degree of competition of less than 40 and a monthly search volume of more than 1,000.
This is a way to find products with less competitive pressure and good search volume. By finding the core keywords, and then choosing this category of products to build a Shopify store. Then advertise or target SEO for Google.
Audience Group Selection Strategy
There are three main issues to be solved when choosing products for Shopify store: Who chooses for? What to choose? How to choose?
For whom? This is mainly to consider the audience of the product, that is, who will buy it and who needs it?
What to choose? When choosing products, you must pay attention to the seasons. For example, in the big winter, if you buy short sleeves and electric fans, the public will not be able to buy your order. Be sure to appear in front of customers when they need it, so that the probability of closing a transaction is high. You also need to consider inventory pressure, whether there are enough goods to support you on sale. Homogenization refers to whether it has been launched on the platform before, and the popularity of the previous compaign.
How to choose? When selecting products, you need to grasp industry information and understand the current hot sales. Also consider whether the price of the cost of goods can set a profitable price. Consider the product selling point, whether your product can attract the crowd you choose. Finally, the quality of goods is directly related to the return rates.
So no matter what customer group it is, they have some brands or products they like. This group must have certain characteristics. If you are a business person and know a lot of white-collar workers in suits and leather collars, then you need to think about a question about what they usually have in common. Then from these common points, find the product with the lowest competition and the highest profit, and complete the task of product selection.
Suppose you have accumulated a group of drone players through various channels, it may be a youtube channel, or it may be a Facebook chat group. So how do you choose products now and find the most suitable profitable products to promote to these people?
So we chose the dronefly Shopify store as a reference, they cover a lot of drone products and related accessories, and we just want to use them as a benchmark for selection, a starting point for thinking. Next, let’s take a look at the low-competition and relevant product keywords on the store.
Then through the Organic Reasearch tool of SEMRush, the domain name is dronefly, the guaranteed search volume is 1k, and the competition cannot exceed 60. Finally got the following keywords.
What attracted me the most was the dji mavic mini accessories. Since it is the accessory series of mavic mini, is the cpc high? Only 0.33. Then this keyword can also be regarded as a product selection, or it can be said to be a product selection clue. Some people will consider choosing to dig deeper, for example, it is very clear which mavic mini accessories it is. While some people have sufficient supply chain and funds, they will consider directly making multiple products.
This product selection strategy is not “whatever the competition is good, I will sell “, but “I know this group of people and what they are interested in. Then in this range, I am positioning a product with relatively low competitive pressure , Cut into the market and realize profitability.” One thing to know is that if you have very strong customer relationships and fan retention, you don’t necessarily have to sell products with the least competitive pressure. However, products with less competitive pressure have fewer sellers, and generally speaking, profits will be much higher than other products.
Advertising can also help select products, this model is not unfamiliar at all. It is nothing more than finding inspiration for selection in popular advertisements. So how can you find attractive product advertisements? It must be said that the best way is to check facebook, youtube and instagram more. Because these three traffic channels are indeed very, very many advertisements.
When choosing products through advertising, you will often choose unique products in the blood sea category. In other words, it is more about micro-innovative products than brand new fields. These products are often very eye-catching and have a very high advertising click rate, which is more suitable for the combined operation mode of shopify and facebook.
Another important thing about selecting products through advertising is to pay attention to the like rate and number of reviews. Many people will ignore this. Don’t blindly choose a product because it’s cool. Sometimes these ads are just special effects ads, but in reality there is no such product. This is very common in COD mode. Another thing to consider is your own supply. Not all products can be found on 1688 or Alibaba. So if your expectations for the product are too high and the supply resources cannot keep up, it is useless.
If you think that the ad selection is just watching ads on social media, then you are very wrong. Many medium and large websites will make regular reports, such as Shopify official, Big Commerce official, etc., and also make market research reports. You know, these reports are actually advertisements of their companies, which are used to promote to the public, which products have opportunities, and then encourage more e-commerce players to join their base camps to open stores and start businesses. These market research reports are nothing more than advertisements presented in the form of a report description. And we can get very useful information from these reports.
Shopify product selection tool
Adspy. Shopify selection can be achieved by monitoring advertisements on various channels.
Poweradspy. Advertising data helps to select products.
Semrush. Keyword data assists in finding the blue ocean product market.
Ahrefs. Keyword data and external chain data mining market opportunities.
Shopify News. Subscribe to Shopify’s newspaper to get official Shopify news, which often has new niche market product recommendations.
Some Shopify selection tools will encounter a problem that cannot solve the supply chain, so you must proceed according to your own situation, and then choose the appropriate tool for product development. Some selection tools are just a source of information, a channel for obtaining leads. As a product developer, you need to understand that product leads are just the beginning. You need to pay a lot of extra effort for this product selection.
86Deal provides one step Shopify dropshipping order fulfillment service to help you solve the supply chain issue so you only need to focus on product selection and marketing.
Product selection should focused on distribution or boutique
Another question about product selection is whether to focus on distribution or boutique? I don’t think this is a problem, it is a foregone conclusion. Standing in the current trend, the living space of the distribution mode is getting smaller and smaller, and it is not suitable for new Shopify sellers. Not to mention the number of SKUs and advertising plans that need to be managed in the distribution model. Most people cannot do it well. I think the most important thing to do shopify and independent stations is to choose a suitable branch, a sufficiently clear niche market.
What is the Shopify best seller product
Shopify best seller products are product styles with high conversion rates. Many sellers spend their best efforts to select products just to develop a best seller product. In the Shopify store, several obvious characteristics of hot sale products are as follows:
Product ads have a high click-through rate.
Product landing page conversion rate is high.
The purchase payment rate is high.
The return rate is low.
Can be shipped to most countries in small packages.
The product supply chain is stable.
What are the best seller products on Shopify
One of the more straightforward strategies to find Shopify best seller products is to find them in the Shopify stores of your competitors.
Here is a little trick, you only need to enter /collections/all?sort_by=best-selling in the domain name of any Shopify store
You can get the best-selling products in this shop and rank first.
For example, now you are interested in a competitor Shopify store, the domain name is “alrugaibfurniture.com”, an Shopify store for household goods.
Want to know what his Shopify’s hot items are, and which products are the main force?
You only need to enter https://alrugaibfurniture.com/collections/all?sort_by=best-selling in the navigation bar. The top selling products are all the best seller products on this store.
In short, The product selection is the foundation and soul of a store. Whether it’s a Shopify or a WordPress store, you need a core product. Shopify product selection is a comprehensive consideration of style, audience, supply chain procurement, keyword search and advertising costs. Therefore, the selection of products must be careful and considerate.