There are many ambitious Shopify sellers face a big challenge in the process of starting dropshipping business, which is looking for products that are profitable and sell well, whether it is a product or an entire product line, as long as it has a niche market. To be frank, the products selection sometimes makes people unable to start, and the high requirements for product demand in the product selection often makes many Shopify sellers fall into the dilemma of analysis. In many cases, you will feel that the products you want to sell are already being sold in the market, not to mention the enormous competitive pressures that may be brought about by the popular product categories in the market. Fortunately, time is always to pay attention to those who work tirelessly, because there will always be new products on the market. To help you get started better, we have summarized 12 product selection ways to find the best seller product for Shopify dropshipping.
Shopify product selection methods:
- Solve the consumer pain points
- Meet the needs of fanatic amateurs
- Choose products according to your hobbies
- Consider your professional strengths
- Take advantage of trends
- Read customer reviews of existing products
- Find product opportunities in keywords
- Do front-end JS performance test before product release
- Browse trends on third-party shopping platforms
- Research products with higher profits
- Start with related products searching
- Always keep an open mind
Solve the consumer pain points
Solving consumer pain points has always been an effective ways of developing best-selling products. If people don\’t have headaches, then Tylenol has no business at all. The pain point of consumers in the abstract sense is usually to find out the bad or upset places in the existing products.
The Active Hound brand is a good example of a pain point in the market. Founders Lucy and Zak chatted with other dog owners in the local park and found that many dog owners were very depressed about the fact that expensive pet toys could not withstand dog tossing. After learning this, they decided Developed a range of ultra-durable pet dog toys. Now, they have expanded their business to sell toys, snacks and other pet products.
When you learn about the general problems that exist in some of the products on the market, you may want to spend more time thinking about these products. Seriously pay attention to some of the pain points encountered in daily life and those trivial annoyances may bring some favorable good ideas in your next product selection.
Meet the needs of fanatic amateurs
When some consumers show a particular interest in an industry or hobby, they are usually willing to invest a lot of money for the specific product they want. When evaluating the potential market for a product or product line, a willingness to pay will be a critical factor.
Additional benefits include higher brand engagement and customer loyalty levels, as avid customers are generally more actively involved in the industry and will get more value from the products they buy.
Hand Band Pro sells products to people who love fitness and want to maintain high-intensity workouts without wanting to hurt their hands or worry that their hands will get rough.
Choose product according to your hobbies
When you choose a market niche based on your personal interests, there are some risks in itself, but it is not necessarily a disaster. If you can make the most of your expertise to develop and position a unique product, it is likely to bring you many benefits.
The match between the founder and the market is important because entrepreneurship requires a lot of unremitting efforts. If you have confidence in the products you sell, you will have a lot of motivation to overcome the difficulties you may encounter on the road to entrepreneurship.
The Beardbrand blog explores business and sales strategies. Gradually, his passion for beards is revealed in blogs. After a period of time, he successfully transformed his passion for beard styling into an independent e-commerce brand that sells beard products.
Moorea Seal is another example of turning a personal hobby into a successful e-commerce brand. In 2010, Moorea, a full-time artist living in Seattle, became a freelancer with the following ideas: blogging, own jewelry brands, amateur illustrations and graphic design.
At the end of 2012, she gradually withdrew from the design circle and decided to spend more time on what she loved and narrowed her interest. In 2013, Moorea opened a store on Shopify.
The Moorea Seal store includes a collection of exquisite jewellery handcrafted by American artists who have been carefully selected by Moorea and who donated 7% of all income to their favorite charity. Moorea Seal has been a huge success and has been featured in many blogs and publications, including the Huffington Post, Design Sponge and Babble.
Consider your professional strengths
Have you mastered some of these tips after working in a certain industry for a while? Maybe you will get a special skill or a bunch of experience that will make you more familiar with certain topics than the average person. Turning your profession into an online business is also a good option, and you may be better off at the starting line because of the advantages that others can\’t replicate.
The Retro Supply brand has been inspired by history to sell digital resources to graphic designers and illustrators. Founder Dustin Lee\’s career is a designer. He started the free website design store and later gained more passive income through a series of digital products from Retro Supply.
Take advantage of trends
Identifying trends early is a great advantage for new Shopify stores. It gives you a share of the market and becomes a leader before others start. Thanks to digital marketing, your investment in advertising may decrease, and opportunities to build long-term SEO traffic will increase.
The key to this technique is that you can\’t confuse \”one-time fashion\” with \”trend.\” “One-time fashion” makes products enter the public\’s field of view because of the characteristics of novelty or gimmicks. Sometimes they may bring good marketing opportunities, but if your whole business is carried out around it, then you will be sooner or later Extrude the historical stage. And \”trend\” is a new way to meet existing needs, so it generally lasts longer.
Knox Lab is the brand that has started to make cardboard VR headsets on the market. Founder Taron Lizagub used a less fluent startup page to test his initial thoughts. As a result, he quickly pre-sold about 500 sets of headphones. In 2015, the brand’s sales reached Nearly 3 million dollars.
Here are tips on how to focus on trends so you can get to the potential market more quickly:
Listen to the voice of social: It\’s as simple as just looking at the trend topic on Twitter or the topic on Facebook, or more advanced, you can use social listening tools to identify and monitor trends.
Google Trends (trends.google.com): Watch the topic\’s attention and see which interest has suddenly increased.
Trend Hunter (trendhunter.com): It is \”a popular global trend community\” that uses data, artificial intelligence and real people to identify consumer insights and new niches.
Reddit (reddit.com): As the \”homepage of the Internet\”, it covers almost all the topics on the planet, you can click on their \”popular pages\” to see what everyone is talking about.
Read customer reviews of existing products
Regardless of whether you already sell products online, you can always get a lot of insight from customer reviews.
If you already have a more mature e-commerce website, you can look at the customer\’s evaluation of the existing product. Are there any trends or interesting elements in the content of customer feedback that will inspire you to develop the next product? For the product shortcomings or complaints shared by customers, you need to pay more attention to it.
If you don\’t currently have an e-commerce website, you may want to check out the customer reviews of the brands and products you already have in the industry you want to explore. For those products that have been sold very successfully, what are the “wish list” recommendations for product improvement? Do users often mention which plugins or add-on products?
If you don\’t know which industry or product category to explore, consider a specific group of people and focus on some of the brands and products that this group might favor.
Find product opportunities in keywords
Today, access to natural traffic through search engines is already an open and very important marketing channel. Searching for keywords means strategically selecting a product based on the search queries people use, the number of monthly searches, and the overall competitiveness of those searches.
This approach may be more technical and requires a certain degree of understanding of keyword research and SEO. But its advantage is that it combines product requirements with existing keywords, which is very effective in getting natural traffic from Google, but it also has certain risks. For example, if you rely too much on search engine traffic, you will be overexposed. Under the changes of Google\’s algorithm.
After the start of the gain, real product verification takes place.
When Andrew Youderian first contacted e-commerce, he knew that the viability of the business was more important than his own enthusiasm for the products he sold. So when he explored the product niche, he chose a technical approach to select products through careful keyword research. Andrew has successfully ranked in the search for the fishing gear industry and radio walkie-talkies.
Remember, Google is not the only search tool people use, so it\’s not necessarily the only platform where you can explore keywords. In fact, third-party shopping platforms also have their own search capabilities, which means that there will be a lot of keyword data. Here are some tools you can use to mine popular search terms, which may help you find the next hot product:
· Keywords Everywhere（keywordseverywhere.com）
· Keyword Tool（keywordtool.io/amazon）
· Helium 10（helium10.com）
· Alibaba popular keywords and industry keywords
Do front-end JS performance test before product release
As mentioned before, true product verification happens after the start of the gain, so you can\’t be sure if your product decision is right before people pay with their credit card.
However, it is undoubtedly important to know a certain level of interest and attention from potential customers. If there is no right-to-face crowd release, even a great product will not help. If you already have a good idea, but you are not sure if you want to invest big money, then you can lower your front-end investment and promote your potential products by creating a landing page – try to make those interested The user leaves the message – at the same time, through some paid advertisements to drain.
Of course, the factors that determine the success of an event are varied, but any initial traction has its meaning. You will at least be more positive about your initial investment.
Browse trends on third-party shopping platforms
If you prefer to sell products on your shopify store, you can still get inspiration from some of the hottest or trending products on third-party shopping platforms. You can browse sites like Aliexpress, Amazon, Etsy, and eBay to see which categories are \”hot products,\” \”popular products,\” and other categories that reflect the needs of today\’s customers. I suggest you start with the following links:
· Amazon Best Sellers（amazon.com/Best-Sellers）
· Amazon Most Wished For（amazon.com/gp/most-wished-for）
· Amazon Movers & Shakers（amazon.com/gp/movers-and-shakers）
· Etsy Most Wanted（etsy.com/market/most_wanted）
· Etsy Best selling items（etsy.com/market/best_selling_items）
· Etsy Most popular item（etsy.com/market/most_popular_item）
· Trending on eBay（ebay.com/trending）
· Popular on Kickstarter（kickstarter.com/discover/popular）
On the separate product page of Amazon.com, you can refer to the \”Best Selling List\” to learn about the popularity of a product in certain categories.
To dig deeper, consider using a tool like Jungle Scout that allows you to identify hot items and filters by category, price, sales, and other attributes. Hot sellers.
Research products with higher profits
For those who are just starting a business, products that generate almost no intermediate costs are less risky because they are more likely to give you higher profits than those with higher production costs. When pricing a product, you need to consider all aspects of the production of the product or your cost of goods sold.
Not only do you need to consider the cost of production, but also the cost of product promotion, storage, and even transportation. You can look for a low-cost product that delivers a high return on investment. Remember, lighter products produce relatively lower shipping costs. But because the wholesale price of a product is not expensive, it is considered to have a high return on investment.
Start with related products searching
Are you already interested in a particular industry or product category? You can try to find some products that consumers often buy in the market. Amazon is a very good resource because there are many places on its website that indicate product affinity.
· Products that customers often purchase together
· Other products that customers often purchase
· Other similar products recommended by Amazon
· Related advertising products
Always keep an open mind
One of the most direct strategies for selecting products is to maintain an open mind.
People always have new ideas, but you have to remember that you can\’t ignore the occasional thoughts that may arise. When you need to research the market to get a possible product idea, you can consider listing a list on your phone or recording it on paper for later use.
What product opportunities do you find?
Choosing the right product or product category is critical to your success, and the selection will affect the entire brand\’s operations, from marketing to product transportation, to price, and even to product expansion.
One of the last things I want to share is not to easily ignore smaller product categories or niche categories, although niche products are a small sub-category under a larger category, and their overall customer base is relatively small. Less, but it usually compensates for some shortcomings in the market because of its small competitors and a more accurate customer base. Competing is naturally a good thing because it proves the current needs of a product, but the right amount of competition will take it to the next level, because you will have the opportunity to fill a unique gap in demand, and it can save costs and effectively reach users.
The above are the 12 product selection skills to find the best seller product for Shopify dropshipping, we hope these suggestions will help you get started and find the best seller product for your Shopify store.