There are many new Shopify sellers may wonder why should I choose niche product for dropshipping, the niche market is only a small part of the big market. In other words, it is to find the niche that people need. The more specific the niche, the better. Don’t choose weight loss, travel, food, etc. this kind of industry is very large and covers a lot of small markets. Choosing this kind of market directly is undoubtedly a direct match with industry giants. What we have to do is: choose a market with high demand and low competition from many small markets for dropshipping business.
In the past the most profitable niche markets are:
- Health niche: weight loss, treatment of insomnia, acne, etc.
- Wealth niche: lottery, gambling, jobs, etc.
- Self-improvement: fitness, makeup, dating advice, etc.
- Based on hobbies: hunting, fishing, cosplaying, etc.
Finding a niche market is not the same as finding a keyword: you need to research the entire market, not just the keywords. Keyword research only shows you Google search volume. But you cannot understand the level of competition, your customers, your products, and whether you can make money.
When we select products for dropshipping, the products must return to human desires. The desires for love, sensory pleasure, material enjoyment, self-confidence, social accomplishment, and self-realization are global, at least in the current culture. Everyone pursues happiness and desires satisfaction. The basic human desires are neither seasonal nor short-lived. Let’s look at how to choose specific products from these basic humanities from various directions.
Love and friendship
People want an intimate romantic partner who can share emotionally and physically, and someone who loves and supports them. Back to the real material life, how to integrate these intangible things into a tangible product? One of the things that can immediately come to mind is, for best friends, search for the word gifts for best friends, on the google picture Search, go to facebook, instagram, pinterest, amazon to search, see what these websites are selling, and then absorb some information from the products on the market and add some of your own ideas.
People want to be liked by others and want a good figure. In the final analysis, they are beauty products.
People are always in pursuit of money. This aspect is more difficult to directly associate with tangible products, which are generally in electronic digital form. When we obsessed with a hobby, will unknowingly spend a lot of time clicking on relevant information on the Internet, unknowingly being “advertised”, unknowingly spending a lot of money, but the whole process is willing and satisfying; Tips: No To sell daily necessities, daily necessities are not attractive on FB or Instagram. Looking for hobby-related products, such as golf, fitness, and sports, people can’t help but share their hobbies with their friends.
Let’s take fishing for example，fishing rod, fishing reel, fishing line, fishing hook, bait, buoy, folding chair, fishing box, fish guard, fishing bag, bracket, clothes, shoes, umbrella, hat, lamp etc. There are still lots of products related to fishing for you to choose.
People like entertainment and humor. Everyone likes to laugh, and tangibility is some novel and funny creative products.
Self-actualization and self-fulfillment
People want a balance between the two existences, and want their own existence as a social individual to be at peace with their spiritual and emotional inner existence. People try their best to create meaning in life and inject a sense of purpose into their lives so that they can feel complete. The profit of this product is relatively generous. I think of people who want to develop their spiritual life or spiritually improve themselves. When I think of yoga, the tangible products I can think of are yoga peripheral products, such as essential oils, candles, and Buddhist products. There are definitely many related products. You have to enter the idea mining mode to understand the universality of human commonality and the spiritual needs of human beings.
Public figures’ gimmicks, hit dramas, celebrity scandals, spoofs and other recent explosions, such as Trump’s ridiculous Twitter.
Diet to lose weight
This is a big market, given the obesity problem in the United States. This type of product is what I think is Evergreen. It will never be saturated, but you need to dig, you need to do your research, and add your own creativity.
This is also a big market. There will always be kitchen products you can never think of. For example, the popular garlic press on Amazon. There will always be a market for the direction of creative kitchen appliances.
Dating and couple
This piece has gifts for husband, wife, and gifts for boyfriend and girlfriend. People want to have a partner and make good use of this psychology. This product is also a big cake.
This can be classified into the entertainment, but because it is too important it is worth opening a different category. Speaking of games, I think of personalized patterns. Providing special patterns is a very good model, and personalized custom pattern services are a good direction. We also made bad money through this service. For example, if we sell a niche golf, I will sell a small category at the same time. Products related to this niche are added with individual creative elements. You can also print on other products. Personalized patterns related to golf have increased additional purchases, increased customer unit prices, and increased the number of effective shop visitors.
The niche products will be outdated, but the ideas and methods of choosing niche product will not be outdated so quickly. This article allows Shopify beginners to have a basic criterion and direction when choosing niche for the first time. On this basis, you can go to other websites. Search for products, compare these directions and elements, and know when you choose. The more you know about the niche, the more you will understand people’s needs and pain. Without in-depth understanding, it is difficult to make good products.