Archives August 2020

2020 Autumn Winter trending men’s women’s fashion apperal selection for Shopify dropshipping

It is estimated that by 2025, the global overall apparel consumer market revenue will reach US$2.3014 billion, with a compound annual growth rate of 5.3%. Among them, the overall consumer market revenue for women’s clothing will reach US$1.1791 billion, accounting for 51%; the overall consumer market revenue for men’s clothing will reach US$757.4 billion, accounting for 33%. For Shopify fashion apperal sellers it is very big market to make profits.

Global Women’s Clothing Consumer Market Overview

The top five subcategories of market share ranking from high to low are: women’s pants; women’s sweaters/knitwear/pullovers; women’s skirts (dresses/skirts); women’s accessories and others; women’s sportswear and swimwear .

Global Menswear Consumer Market Overview

The top five categories with a compound growth rate of 2020-2025, from high to low, are: men’s sportswear and swimwear; men’s T-shirts; men’s pajamas/housewear/underwear; men’s accessories and others; men’s jackets and jackets.

Portraits of online consumers in fashion-country differences between USA and Germany

Gender/income segment is similar: the ratio of male to female consumers, high, middle and low income groups all love online fashion shopping.

Age groups are different: the largest proportion in the United States is 25-34 years old, and in Germany it is 45-54 years old.

For different target markets, it is necessary to study the characteristics of consumer portraits in their respective markets, and then design and develop different products according to their different characteristics.

2020 Autumn Winter women’s clothing trends

Customer Portrait Analysis of Women’s Clothing

Gen Z 18-25 years old

1) High school, college students, women who are new to the workplace

2) Rapid growth in consumption capacity

3) Emphasize self and pursue fun

4) Compared with others, they shop online twice as often

Millennials (Gen Y) 26-44 years old

1) Working women, usually with families, children and pets

2) Main consumer group of women’s clothing

3) The consumption concept is cautious, emphasizing lifestyle and taste

Gen X 45-54 years old

1) Focus on high quality and high consumption capacity

2) The generation of women with the highest brand loyalty

3) Email marketing is the preferred channel of Gen X-generation

With the gradual spread of the COVID-19 epidemic in countries around the world, working from home has become a mainstream global trend, and some companies have even decided to allow some employees to work from home permanently. This has also given birth to a strong demand for home sports categories. This change in pursuit of a healthy lifestyle will not disappear with the easing of the epidemic, but will make people pay more attention to exercise.

Women’s hot selling sub-categories in 2020

Women’s sportswear

The Shopify sellers can create small and beautiful brands with moderate prices and complete functions. Fujian is the industrial belt of China’s sportswear. Among them, Shishi has complete upstream and downstream enterprises of sportswear, and Shishi Clothing City also has a large number of styles.

In addition, Hangzhou, Yiwu, Guangzhou, Dongguan, Xiamen and other places are also the main industrial belts of sportswear. Shopify sellers need to pay attention to the brand effect of mature and new brands in sportswear, avoid competition with super brands, and find breakthroughs in terms of price, style, and specificity. You can find all kinds of women sportswear dropshipping supplier on 1688.

1688 women sportswear dropshipping supplier

Women’s sportswear selection dropshipping tutorial-United States (Hot season: all year, Q4 is slightly higher)

Consumer behavior characteristics

1) Consumers pay more attention to quality and can accept high prices for high quality

2) Functionality for different sports is the core requirement

3) They tend to choose high-quality fabrics, strong tailoring, and hope to withstand high-intensity activities and weather conditions (rain, snow, heat, wind)

4) Versatility, a multi-purpose, also has great appeal

Women’s Sportswear Selection dropshipping tutorial -Europe (Hot Season: All Year)

European women hope that sportswear can have both sports and fashion concepts, and can seamlessly switch to other daily life scenes after sports. Therefore, they hope that the design of sportswear can be easily matched with other daily clothing styles.

Legging: Design with invisible pockets or side pockets, plastic effect of abdomen and buttocks, high waist style

Sports tops: summer sports underwear, tank tops and T-shirts, long-sleeved functional tops (yoga clothes) with waist exposed in autumn and winter, warm hooded sweaters

Material: nylon, polyester fiber, Lycra, elastic fiber, cotton, functional fabric

Shopify seller recommendations

landing pages and selling points:

1) Pay attention to the fashion elements, such as animal patterns, including leopard, snake, zebra, etc., but be careful not to pile up too many elements

2) Functional support effect, detachable chest pad, comfortable and softness, perspiration and breathability, stretchability, light and easy to carry jackets, etc.

Valentine’s Day, Mother’s Day/April spring promotion in the first half of the year, Coupon summer in June; the second half of the year starts from Prime Day; autumn and winter: the second half of the back to school season, Q4 holiday as the main promotional node.

Women’s Underwear Selection Guide-Europe

Recommended categories: shaping underwear, invisible bra. Hot season: all year, May-August (bra)

Product selection suggestions

1) No steel ring, no chest pad, invisibility is quite popular

2) In recent years, outer wear and large-size underwear have gradually become a popular trend. Appropriate attention can be given to styles

Mainly divided into: shorts style> one-piece style> vest style> corset style

Underwear Material

Body shaping underwear: 80%-90% nylon + 10%-20% elastic material; invisible bra: nylon + silicone

Body sculpting underwear is mainly black and flesh-colored, focusing on breathability and support performance, and washing is also a selling point. The invisible bra is washable, non-degumming, and perfect fit is the main selling point. In product pictures, use product detail drawings (such as hook design), size drawings, and plastic effect drawings

In the first half of the year, Spring Sale, Coupon Summer, and Prime Day will have sales opportunities in the second half of Q4. It is recommended to continue to plan for the whole year. China is a big country producing underwear, and its industrial belts include Guangdong Shantou, Nanhai, Shenzhen, Zhongshan, Fujian Jinjiang, Zhejiang Yiwu, etc. which you can source the dropshipping supplier on 1688 easily.

Women’s Underwear Selection Guide-Japan

Japanese consumers have high requirements for the quality of skin-friendly textile clothing, and the comfort of underwear and pajamas is the primary motivation for buying styles.

Underwear: without steel ring>with steel ring.

Pajamas: Split> Siamese.

Invisible underwear: bra without steel ring, comfortable material.

Shaping underwear: lace, gathering function, etc.

Underwear: cotton, silk;

Pajamas: Modal, silk, coral fleece

Mainly single color, the best-selling colors are white, flesh color, pink, red, blue, gray and black. New life theme in April, Mother’s Day in May, Prime Day in July and Black Friday and Cyber Monday on 11/12.

Women’s Fashion Trends for Fall Winter 2020

2020 popular color keywords

Neo-Mint New Mint Green, Purist Blue Clear Water Blue, Cassis Black Currant Purple, Cantaloupe Melon Orange, Mellow Yellow Ancient Golden.

Popular elements/prints and materials/styles

70’s wallpaper printing, thousand birds pattern, check pattern, Disco Collar wide retro collar, puff sleeves, large shoulder pads.

Material/style

Colored leather, Suede suede/faux suede, faux fur, feather elements, wool coat, classic trench coat, loose suit.

Fashion trend information source

Well-known fashion bloggers: Kylie Jenner, Kim Kardashian West, Kendall Jenner, Khloe Kardashian, Kourtney Kardashian, Chiara Ferragni, Noha Style Icon, Olivia Palermo, Aimee Song, Alexa Chung.

Recommended sub-categories of men’s clothing

The overall market share of menswear has been steadily increasing year by year. The penetration rate of Chinese sellers is moderate, and there is a large market development space.

Men’s clothing consumers pay more attention to quality, and can accept high prices for high quality; high quality and functionality are the core requirements, while paying attention to style and aesthetics; the return rate is lower than that of women’s clothing.

Shopify sellers can innovate differentiated product design from the dimensions of the combination of quality and price, new fabrics, new functions, and new technologies, and enter the market in combination with brand building and appropriate marketing skills.

Popular sub-categories of menswear

Sportswear

Hot selling site: US station

Short-sleeved sports tops, sports pants, sports shorts, sports vests, sports suits, sports jumpers, training pants

Underwear and pajamas

Hot-selling countries: USA EU

Boxer briefs, undershirts, thongs, pajamas, bathrobes, pajamas

coat

Hot-selling countries: US, Europe, Japan

Casual jackets, leather jackets, down jackets, coats, sweaters, vests, jackets

Tops

Knitted tops, shirts, casual ribbed tops, sweatshirts, sweaters, T-shirts, Polo shirts, hoodies, sweaters, bottoming shirts

Accessories

Hats, belts, ties, gloves, small leather products, suspenders, squares, snoods, scarves.

Men’s Sportswear Selection Guide-United States (Hot Season: October-December)

The consumer groups of men’s sportswear can be classified according to sports items, which are mainly divided into the indoor fitness family and the outdoor family. Indoor fitness can cover yoga, running, equipment, etc., and outdoor can be divided into mountaineering, camping, cycling, boating, rock climbing, and sailing. Consumers pay more attention to quality, in order to be able to accept the price of high quality, functionality is the core demand; but style and aesthetics should not be ignored, high-quality materials, strong tailoring, can withstand intense weather conditions (rain, snow, hot wind) , Versatility, multi functional.

Short-sleeved sports tops, sports pants, sports shorts, sports vests, sports suits, sports pullovers, training pants.

Mainly made of polyester fiber, emphasizing breathability, quick-drying, mesh material, seamless technology, and good elasticity and ductility.

Men’s sportswear selection guide-Europe

The best-selling season is concentrated in Q4, reaching the highest annual sales peak in December, The market target population is concentrated between 25-35 years old. European consumers pay more attention to comfort, function (warmth, windproof, perspiration), simplicity and convenience in the choice of men’s jackets.

Hot styles: Jackets, winter jackets, mid-length down jackets

Material: Poly fiber, cotton, nylon, etc.

The colors of the best-selling models are mainly dark and other basic colors. The design of zippers, pockets and hats may become selling points. Emphasize the waterproof and windproof performance and heat preservation function of the product. Machine washability is also a selling point for consumers.

Men’s Sportswear Selection Guide-Japan

Hot season: concentrated from September to February, reaching the highest peak of annual sales. The market target population is concentrated between 25-35 years old. In the choice of autumn and winter jackets, the pursuit of simplicity, convenience and functionality. The consumer change from the pursuit of high-end brands to the pursuit of cost performance and functionality. The style design is also inclined to European and American styles, and no longer insists on a formal sense of rigidity. But emphasizes warmth, leisure, fitness.

Subdivided categories include down jackets, coats, jackets, vests

Down jacket: The style is mainly fit, and the basic requirement is to keep warm;

Coat: simple style, mainly for business occasions with suits, pursuit of texture, slim style;

Jacket: The main color is plain, which constitutes a casual style that matches the windbreaker and sweater, and the overall simple/slim design. Vest: V-neck sweater vest with shirt suit, electric heating vest.

Down jacket: polyester; coat: wool/polyester/nylon/cotton: jacket: polyester, cotton nylon, polyester, polar fleece; vest: polyester, wool, cotton.

In 2020, the outdoor sportswear market will reach 43.5 billion U.S. dollars, of which: the United States will reach 21.7 billion U.S. dollars; Europe will reach 18.45 billion U.S. dollars; and Japan will reach 3.34 billion U.S. dollars.

The compound annual growth rate for 2020-2024 is expected: the United States will reach 8.6%; Europe will reach 6.2%; Japan will reach 5.4%.

As a Shopify seller, when you dropship men’s and women’s sportwear you need to think about the consumer demand for sportswear to select the sub-categories for dropshipping business.


How to select profitable niche market for Shopify dropshipping

There’s an old saying selection is more important than effort. This is especially true in cross-border e-commerce dropshipping business. How to choose a profitable niche market with little competition for Shopify dropshipping business is something that many people want to know. However, it is always difficult to find the perfect niche market for Shopify dropshipping, especially for beginners, you will encounter many confusing questions: What niche product is profitable? If the selected niche market does not generate profits as expected, what should I do? Professional dropshippers usually recommend choosing a niche market that suits your interests and passions. This will be a good start, you will put your expertise and patience into this field. If you want to do a profitable Shopify dropshipping business, you need some reliable and measurable indicators to choose niche products. This article will tell you step by step how to analyze whether a niche market is worth doing in from 4 fields and 11 dimensions.

Take advantage of Aliexpress

When we choose a niche market for Shopify dropshipping business, there are several indicators on Aliexpress could help us easily to evaluate its potential. We use five stars as the evaluation scale. A rating of 5 stars indicates great potential; a rating of 1 star means that this niche is not optimistic.

product quantities on Aliexpress

When we select products on AliExpress, we measure these parameters:

Number of AliExpress products: We use specific keywords to find niche markets. We only choose free shipping and ratings above 4 stars.

If we can find more than 2,000 products, then this niche market scores 5 stars;

If there are 500 ~ 1999 products, this niche market scores 4.5 stars;

There are 100~499 products, and this niche market is rated 4 stars;

There are 1 to 99 products, and this niche market is rated 3 stars.

The popularity of niche markets on AliExpress

The popularity of the niche market on AliExpress:

Filter conditions: free shipping, score 4 points and above, sorted by sales. We select the top 10 products and calculate the average of their sales.

If the average sales volume is greater than 2000, then this niche market scores 5 stars;

The average sales volume is 500 ~ 1999, 4.5 stars in this niche market;

Average sales volume is 100~499, 4 stars in this niche market;

The average sales volume is 1~99, and this niche market is 3 stars.

Number of reliable dropshipping suppliers

Trusted dropshipping supplier: The filter conditions are the same as the previous step. Select the top 10 stores and use the evaluation parameters of AliExpress itself:

  • How long has the store opened
  • What is the store rating
  • What is the percentage of positive reviews
  • Whether the product and description are consistent
  • Is the seller willing to communicate

— Delivery speed

We will consider all these parameters. However, in my personal opinion, the praise rate is the most important. Customer satisfaction is a key factor in the success of a store. This is why I calculate the average feedback of the top 10 stores.

How to filter Aliexpress dropshipping supplier

If the average rating is >96%, then this niche market is rated 5 stars;

95% ~ 95,9% rated 4.5 stars

94% ~ 94.9% rated as 4 stars

93% ~ 93.9% rated as 3 stars

Profit estimate

Profit estimation When we start dropshipping business we need a niche market that can bring us considerable profits. In most cases, AliExpress can satisfy us and provide us with high-quality and inexpensive products.

The prices of products sold on AliExpress are really low. This means that we can set a relatively high price on our own independent station (of course, this price is lower than that of competitors). In the end, there will be a happy ending: our customers are satisfied with shopping, and we are happy because we made money.

How to estimate the potential profit dor Shopify dropshipping? We select the most popular products in the niche market. Then select 10 other online stores. We calculate the average value of the same product in other 10 online stores and compare it with the product price on AliExpress:

If the price difference is more than 250%, then the niche market scores 5 stars;

The difference is 100%-249%, and the rating is 4.5 stars;

50%-99%, rated 4 stars;

Spread 1% – 49%, rated as 3 stars

Take advantage of Google Trends

Fashion often changes with changes in public interest. Therefore, you have to observe: in a niche market, whether your audience’s interest is stable. Google Trends is a great tool for understanding public interest. When designing it, the purpose is to analyze trends. It can also be used for product trend analysis, because it can tell us:

How does search volume change over time;

Search geographical distribution;

What are the most popular search terms;

Whether the search term is seasonal.

Google trend for niche products

How to use google trend to check the niche product popularity?

Choose a product category. The easiest is to rely on AliExpress data and collect all possible categories. (For example, electronics, home and decoration, jewelry, etc.).

Enter Google Trends and enter keywords. Let’s take ‘knitting’ as an example:

Check the results and try more settings.

For example, in the image above, you can see that the search volume changes over time. If you want to know more specific information, you can change some settings:

The area you interested

time range

category

Content type

Scoring reference standard:

If the trend is rising, give this niche a 5 star;

For a steady trend, score 4 stars;

For the downward trend, score 3 stars

Curiously, this example shows seasonal changes in search volume. Some types of products are seasonal (such as Halloween decorations, Christmas gifts, etc.), and they are only in demand during a certain period of time. Some products are non-seasonal, for example (birthday cards, wedding decoration products, etc.).

If we sell both seasonal products and non-seasonal products, there is actually no problem. It is not recommended to sell only seasonal products.

You can also learn where these search terms are more popular.

In addition, you can also see the most popular related searches and the rate of increase in search volume. This is very important for people who want to promote the store, conduct SEO and advertise.

Assess advertising potential

We should estimate: Can we successfully promote our products by advertising on popular social platforms. For example, the most popular Facebook and Instagram.

For example, when we want to evaluate: on Instagram, can we promote specific categories.

You can use the data provided by Websta.

The usage is very simple, just enter the keyword in the search box.

Search results will be divided into 2 categories: users who contain this keyword in their account name, and keyword tags. This is easy to understand:

Which tags you need to use to get the most audience (those numbers represent the number of times the tag has been used).

Which accounts can be cooperated with to increase the visibility of the online store.

Instagram followers

We use the following criteria to see if the niche market is promising:

If there are 10 accounts and each account has more than 30,000 fans, then give this niche a 5-star rating;

If there are 5-9 accounts, score 4.5 stars;

If there are 1-4 accounts, score 4 stars;

If there are 0 accounts, score 3 stars.

The account we want to cooperate with usually has at least 30,000 fans. The most common way of cooperation is through shoutouts: We ask the owner of the account to pay for him to post our advertisements.

Number of Facebook groups

When we evaluate the promotion potential of a niche market, don’t forget Facebook. Facebook, as a social application, is an artifact that makes your online store famous.

In order to check whether the niche market we have selected has the potential to make money, just enter the keywords of the niche in the search box and select the group.

You will see many groups that contain the target keyword in the group name, and you can also see the number of group members.

We usually think that a good niche market has at least 15 groups, and each group has at least 30,000 members.

In addition, we can also view the “Public Homepage”, which allows you to better understand the popularity and opportunities of the niche market.

Reference scoring standards:

If there are 10 groups, each with more than 30,000 people, then give this niche a 5 star;

5-9 groups, rated 4.5 stars;

1-4 groups, rated 4 stars;

If there is no group with more than 30,000 people, score 3 stars.

It needs to be emphasized here that these parameters are not only useful for judging specific niche markets, but also useful for judging related niche markets. For example, when judging the knitting market segment, you can also consider sewing and knitting patterns, craft materials, etc.

It is also a good way to choose a product category that can be easily promoted through PPC advertising and SEO tools. This means that we need:

Generate some valuable content for the niche market of the online store;

Optimize images and videos;

Choose keywords that are sufficiently relevant to the category and competitive. Search engine optimization (SEO) is very important for the promotion of Shopify stores.

SEO evaluation

There are several very important points to pay attention to when choosing a niche market for Shopify dropshipping.

We need to consider: which niche markets have the potential to do SEO, and which ones are completely unsuitable for SEO.

The first step is keyword research.

The name of each niche market is actually a keyword. Therefore, you must first estimate the search volume of this keyword (or similar keywords) on Google. You can use Google Keyword Planner to solve this problem.

Google Keyword Planner search volume

Step 1: Log in to your Google account and open Keyword Planner;

Step 2: Select the “Discover new keywords” option;

Step 3: Enter the name of the niche market and click “Get Results”.

You can get Google search volume for keywords related to the niche. The default time range is 12 months. You can set it according to your actual situation.

If the search volume is between 10,000 and 100,000, then this niche market is very good.

Niche markets with too much search volume, such as more than 100,000, should also be skipped. Because this niche market is too broad and competition is huge.

If the search volume is less than 5,000, skip it too: there is probably no competition and no profit.

We usually use the following methods to score:

If the search volume is 50-50 million, this niche market is suitable for dropshipping, and give this niche market a 5-star;

50,000-100,000, with a rating of 4 stars-the competition is relatively high, but there is likely to be a place for you;

The search volume is less than 5,000, and the rating is 3 stars-this niche market you can dominate, but there is no profit;

The search volume is greater than 100,000, and the rating is 2 stars-this market is too competitive to win.

As you can see, the search range of Google Keyword Planner is only 3 intervals. Therefore, you should refer to the search volume of related search terms.

If the search volume for many words is between 100,000 and 100,000, we are likely to count it as a 4-star rating (search volume between 50,000 and 100,000);

If the search volume for many words is between 10,000 and 10,000, we are likely to count it as a 5-star rating (50-50,000 searches).

The number of results with keywords in the URL

In the next step, you need to search manually to gain insight into the niche market and possible competitors.

Open Google search engine, enter the command, and then click search:

allinurl: niche name (for example: allinurl:knitting)

The result page will display the page that contains the keyword in the URL.

The number of search results can give a general understanding of the competition in the niche market.

We usually use the following methods to score:

If there are 10,000-100,000 results, this niche market is suitable for dropshipping, and give this niche market a 5-star;

There are 30-10 million results, rated 4 stars-you need to work hard to win the competition, but it is worth it;

Less than 3,000 results, score 3 stars-low competition, but also low for example;

More than 100,000 results, score 2 stars-competition is too exciting, chance of winning.

Moz difficulty

It’s also recommend some professional keyword research tools, such as MOZ. It needs to be registered in order to gain access.

How to use: Enter keywords in the search box, and then click “try free”. This tool will tell you very useful competition information.

Although all indicators are very important. But let us first take a look at the “Difficulty” indicator: through this indicator, we can know whether this niche market is beneficial to us.

We usually use the following methods to score the difficulty:

If the difficulty value is between 0-40, score 5 stars;

Between 41-60, rated 4 stars;

Between 61-80, score 3 stars;

Between 81-100, rated 2 stars.

I suggest you study all the features of this tool. Note: The free version has usage restrictions, but it is enough to evaluate some niche markets.

Analyze the niche product competition on Amazon eBay

The last step is to manually analyze the search results page. Enter keywords, we need to check the first 2 pages of search results to understand the degree of SEO competition with retail giants.

If the entire first page is occupied by Amazon, eBay and some other retail giants, your chances of making a profit will be very small. After all, these giants took away about 90% of their customers.

If the search results page does not include competitors, but includes some services: such as Yahoo Answers, or other spam marketing articles (such resources are called simple targets), this means that this niche market is free. You must seize it well. If most of the first page is occupied by retail giants, but there are at least 4 easy targets with a rating of 5 stars-this is the most ideal result, you can occupy a place in the competition and get huge profits;

If the first page is completely occupied by retail giants and scored 5 stars-this means that the competition is quite high and the chance of winning is small;

If most of the first page is occupied by easy targets, score 3 stars-you can win the competition, but the profits you get are not worth doing.

If the first and second pages are occupied by the retail giants, the score is 2 stars-the competition is huge and the chances are slim.

What niche markets should be avoided for Shopify dropshipping?

There are some niche markets need to be treated with caution. Before attempting to enter, it is recommended to think twice.

Products that need to be checked carefully before buying, such as complex electronic equipment, sneakers, exquisite clothing, etc.: When we buy these products in physical stores, we need to try them in person to see if they really suit us. If your store has these products, be prepared for a large number of refunds-your customers may not be able to determine the correct model when they first buy it.

May cause legal problems and be detained: Products such as knives, fishing tackle, shotguns, bows and arrows may be classified as problematic by the post office and detained by the customs. Therefore, make sure that the transportation will not be troublesome before shipping.

It should be noted that these requirements vary greatly from country to country/region. Therefore, it takes some time to study the problem of the target area.

Products that are easily damaged during transportation: For example, fragile glass, porcelain products, and food. These products are not suitable for long-term transportation. When a customer receives a broken product, they will be very disappointed, which will have a negative impact on your store.

Oversized and overweight products: This type of product may have unforeseen shipping problems. Moreover, the freight will be high. Buyers can’t see: buying from you is an advantage over buying directly from a physical store.

This is how we choose a profitable niche market for Shopify dropshipping. How do you choose your niche market for dropshipping business, you are welcome to comment.