The best seller products usually occupy at least 60% sales and 80% profits on the Shopify store. Each Shopify seller wants to select the best seller products to make profits, but how to find the best seller products for Shopify dropshipping business? Here we list 7 value logic for Shopify product selection.
The visual value isnt means beautiful, because aesthetics is a matter of opinion, but a sense of surprise that makes the user shine. Each Shopify seller knows that a product can be hot sale or not the \”Aha! moment\” is very important. It determines whether you can keep users.
The same word as the novel, and the novelty is like a story. This kind of product that can be surprisingly visually has at least two advantages in marketing:
Easy to create impact video ads
According to Tubular insights data research shows, products that use video ads grow 49% faster than products that don’t use video ads. After watching video ads, customers who place orders are 64% more likely than those without video ads.
Free influencer marketing opportunity
There are many pet influencers on instagram and Facebook. For small and medium-sized bloggers, as long as your product is interesting enough and gives a sample to them, you will be happy to advertise for you without paying extra marketing fees. The reason is that small and medium-sized vloggers also need traffic, and evaluating some novelty and fun things will also increase their own exposure.
For example, this eye-catching cat is also an influence, and received nearly 6000 likes.
Different subdivisions, different types of practical value are different, here I only select the mobile phone accessories field to give a few examples based on practical and hot sale.
This case appeared in Oberlo\’s official tutorial video, which sold for $160,000. Oberlo is a widely used dropshipping plugin, and its official endorsement is still somewhat credible.
The car phone holder is not really a new product, but according to a recent product sourcing report, it was still one of the most consulted products until 2019.
This product is very practical, especially for the current mobile addicts.
When people living in the North, switching songs in the middle of the morning was very convenient, instead of always removing the gloves and using the phone.
The best seller products mentioned above are really useful and practical, and it is understandable that such products become hot sale product. But in real life, such innovation product sometimes does not have that much. After all, PMF (Product market fit) is not so well grasped, a popular acceptance of innovation explosions, there are still ten unsuccessful products that fail to innovate.
More companies and Shopify sellers are another set of logic in product development – sales oriented, results oriented. Whether the products really have any adverse effects, this is not what they are entangled, they are concerned about the value of this product in consumer perception.
There are two core elements here.
A user seems to feel valuable
B The value promoted by the product is difficult to quantify in the short term.
In this case, the beauty seller Tatiana (the first model that is the model, yes, both the model and the seller), she ran this website at 23, and had already earned more than 40,000 usd at that time (Shopify + Amazon FBA)
The main product is this thin waist artifact, look at the video click rate of her own youtube channel, you know that this is not an exercise~
Fitness people know that to lose weight, relying on a healthy diet, persistent exercise, good regular sleep, etc. Is it related to a piece of cloth on the waist? But the promotion point of this product is not as simple as \”waist\”, but \”Waist trainer\”. Tatiana has made herself a slimming influencer and she has done influencer marketing, which saves huge marketing costs.
The website focuses on father and son T-shirts, and a thick father and son came to the fore once we opened it. The expressions, postures and postures of adults and children are very tacit, the picture is very infectious, and it is easy to resonate with the users. Not only the seller’s own model show is very good, but after creating such a shop atmosphere, the customer feedback buyer The show is also full of warm positive energy.
This model is slightly different from the previous ones: they are the \”Print on demond\” model, which provides manufacturers with design styles (possibly designed by themselves or crowd sourced website design), but only one sample is used for Shoot the product display and add additional production according to the customer\’s order.
The pet vest is not new, but the vest has sold over 3,000 in the past December 2018.
At first glance, nothing special, but this vest offers 8 different sizes from ultra-small to oversized, while the average store has only 4 to 5 sizes.
Therefore, when the webmaster was marketing, he avoided the super-competitive ordinary size, but aimed at the ultra-small size of the Chihuahua and the giant Great Dane.
In the case of emotional resonance case above, the niche strategy was also used, and the mother and child T-shirts were not used, but the whole station was focused on only the father and son T-shirts.
When to expand the upsell category, when to put a niche through, this is also very particular knowledge.
Usually there are two routes for the hot sale products:
Product test strategy
Prepare before a product hit viral status, If the product has the five-point gene described above: there are novel visual effects, super-practical value, user cognitive value, easy to form emotional resonance, subdivided niche field is not thoroughly understood, have certain potential to test.
Trend and selling strategy
But a product is already being hot sale, and it may not be able to follow up because the market may not be so saturated as long as the overall trend is going up.
In fact, it is a quartz stone placed in a common water bottle, which is said to have various effects on health (see the third product percieved value above). This product is not a new product, it was a few years ago, but in 2018, I don’t know what caused the trending sale, and the search index began to rise. Some people observed this trend and took the opportunity to get involved.
Stainless steel straws are also not new, but according to research companies, stainless steel straws are still repurchasing high products in December 2018. A Shopify seller who observed the growth of this product through Google Trend Analysis Tool, and then look at Aliexpress, has been very competitive (has sold 15,000).
At this time, he still did not give up, continue to investigate the reasons behind this growth, and found a shocking news – some states in the United States began to ban the use of disposable straws.
So even if it is already hot sale, he can still earn a lot of money.
The Shopify seller first observed the data and then found the factual support. This multi-dimensional mutual verification method improved the accuracy of the decision.
Selling products is just like writing an article. If you can put on a hotspot, you can naturally bring a lot of free traffic to yourself, resulting in a miracle effects. However, there are still differences between e-commerce and self-media. For e-commerce, hotspots are divided into three levels. The average person only uses the first layer:
Single hot spot
They will follow a phenomenon-level IP hotspot and provide the corresponding peripheral products. In the pursuit of film and television hotspots, I am convinced of the brain of the big seller: \”Speed and Passion\” is on fire, and some people are selling Van Diesel window stickers and have pretty good sales.
Of course, I don\’t recommend that shopify beginners are too keen to chase a single IP hotspot for three reasons:
High requirements for rapid response to operations
You don\’t know how long this gust is blowing. If your shop is set, but the wind is scraped or turned, it is very embarrassing.
The systemic thinking Shopify seller could come to the second layer:
Bring together all the hotspots to create a comprehensive website with a wider coverage, they also know how to use people\’s pursuit of video star IP, but not only stick to a hot spot, but put all these hot spots together to make a systematic website. The advantage of this is that it will not be killed by a single hot spot, nor by the change of hotspots, but more inclusive, and can continue to evolve according to market changes.
Not only systematic thinking, but also long-term strategic thinking ability, overall vision, people who have deep insight into the development of the industry, they are looking for platform hotspots. After all, a film and television IP always has its life cycle. When a popular star is always angry, when a platform is fired, its vitality is very tenacious.
The earliest players who laid out Facebook, Twitter, Youtube, Ins, Pinterest are very successful now. Of course, it is not necessary to rush into the new platform when it comes out. This kind of discerning vision is not necessarily the case for professional venture capitalists. It requires a little luck.
The above are the 7 value logic on best seller products for Shopify dropshipping. For this business logic in the Shopify dropshipping business, this article only talks about a very superficial fur. But you can take advantage of the 7 value logic when you select products for Shopify business. You are welcome to leave your opinions below.