Archives July 2019

How to create best seller product marketing video for Shopify

Everyone knows that if you want to increase the conversion rate for Shopify store, the product listing is definitely very important, so if the product is not only a picture and text, if you add a video introduction, the conversion rate will be greatly improved. Video marketing is nothing new, it has existed since the film and television era, but it has been a big success in the era of smartphones and social media.

While social media marketing plays an important role in any corporate marketing strategy, trends indicate that video is influential in all types of social media content. It turns out that social media videos are shared 12 times as often as images and text, and 64% of consumers buy products after watching branded videos on social media. Looking at emerging trends and statistics, video marketing should be the primary marketing tool for any marketer or business approach. Social media provides a great platform for businesses to take advantage of this growing trend of watching videos. Which types of product videos are most popular with clients?

You can use the following different types of videos on social media to create the best seller product video marketing for your Shopify store:

DIY videos

DIY video makes it easier for viewers to understand how to use products and services. These instructional videos include hands-on instruction or help the audience to do something independently.

These videos make it easy to showcase your product while helping your audience better understand the product. DIY videos are very appealing and can motivate viewers to find more information.

Product video

Product videos let consumers know about your products or services. Compared to text, viewers are more likely to understand and absorb the built-in information when watching videos.

The product video can include a solution video that tells the viewer what your product or service is, what it does for the viewer, and how to solve the problem for the viewer. The product can also be a demo video that demonstrates what the product is and what it can do with the product.

The third type of product video is a trailer, and the trailer can give a rough idea of the product and its functions. Product videos can be used to highlight product features, benefits, and uses. Trailers of product videos are essential when new products or services are introduced in the market because they help increase exposure and familiarize consumers with the product.

Vlogs

Vlog is equivalent to a video version of the blog. Vlog can be used to showcase your expertise and provide interesting information to your audience. Vlog also provides regular interaction with your audience to make them interested in your business and its products or services.

Vlog is a great way to re-use existing materials like blogs, popular social media posts, etc., and provide additional content for your social media without having to do much work. Vlog is very popular on LinkedIn, Instagram, Facebook, etc. You can also post these on your Shopify store.

Customer review video

Customer review videos are important to Shopify sellers because they are more of a viewer\’s attention because it presents product information and value from the perspective of the end user. These videos will show customers the connection between them and your brand or store personal experience.

At the same time, the audience will talk about who they are, why they use your products and how their products change their lives. Peer review helps to instill trust in the audience and transform them into customers, which can have a major impact on your brand awareness and return on investment.

Influencer video

As the name implies, this type of video is characterized by social media influencers from all walks of life, who may be chefs, business and technical experts.

For any Shopify sellers, it is a good strategy for influencers to talk about and recognize your brand or product in the video. Producing compelling videos with great coffee can give you a powerful influence on your target audience.

How to add video into Shopify product listing?

First of all, you can\’t directly add local videos, which are introduced by third-party video sites.

The easiest way is to insert a video reference code starting with <iframe by clicking the video icon above the content editing erea. Here is an example of the most commonly used YouTube video.

Step 1: Click on the \”Insert Video\” button

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Step 2: Right click on the code

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Step 3: Insert the code into the text box and click on \”Insert Video\”

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Done! Preview the page to see the display.

For new starters, what if they can not make the 5 types of product videos listed above? How to find product videos for Shopify store? The following ways for you as a reference.

Vendor or supplier

As the product video plays very important role, the vendor and suppliers also pay attention on it, they pay money to professional video making agency or company to make professional product videos, you can check and confirm with your suppliers if they provide product videos for you, also you can source products on Taobao, 1688, Aliexpress as well as other platforms for the product videos.

Social platforms

In addition to the B2B and B2C platforms, the social media also have many kind of product videos made by Shopify sellers, influencers. You can search product keyword on YouTube, Facebook, Tik tok etc. In order to avoid IP issue, you can modify a little with video editing software.

A good product video can not only help you to explain what kind of feature it has and how to operate, but also help you to make a pre-sale introduction.


7 value logic on best seller products for Shopify dropshipping

The best seller products usually occupy at least 60% sales and 80% profits on the Shopify store. Each Shopify seller wants to select the best seller products to make profits, but how to find the best seller products for Shopify dropshipping business? Here we list 7 value logic for Shopify product selection.

Visual Value

Practical Value

Percieved Value

Emotion Value

Niche Value

Trend Value

Hotspot Value

Visual Value

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The visual value isnt means beautiful, because aesthetics is a matter of opinion, but a sense of surprise that makes the user shine. Each Shopify seller knows that a product can be hot sale or not the \”Aha! moment\” is very important. It determines whether you can keep users.

The same word as the novel, and the novelty is like a story. This kind of product that can be surprisingly visually has at least two advantages in marketing:

Easy to create impact video ads

According to Tubular insights data research shows, products that use video ads grow 49% faster than products that don’t use video ads. After watching video ads, customers who place orders are 64% more likely than those without video ads.

Free influencer marketing opportunity

There are many pet influencers on instagram and Facebook. For small and medium-sized bloggers, as long as your product is interesting enough and gives a sample to them, you will be happy to advertise for you without paying extra marketing fees. The reason is that small and medium-sized vloggers also need traffic, and evaluating some novelty and fun things will also increase their own exposure.

For example, this eye-catching cat is also an influence, and received nearly 6000 likes.

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Practical Value

Different subdivisions, different types of practical value are different, here I only select the mobile phone accessories field to give a few examples based on practical and hot sale.

This case appeared in Oberlo\’s official tutorial video, which sold for $160,000. Oberlo is a widely used dropshipping plugin, and its official endorsement is still somewhat credible.

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The car phone holder is not really a new product, but according to a recent product sourcing report, it was still one of the most consulted products until 2019.

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This product is very practical, especially for the current mobile addicts.

When people living in the North, switching songs in the middle of the morning was very convenient, instead of always removing the gloves and using the phone.

Percieved Value

The best seller products mentioned above are really useful and practical, and it is understandable that such products become hot sale product. But in real life, such innovation product sometimes does not have that much. After all, PMF (Product market fit) is not so well grasped, a popular acceptance of innovation explosions, there are still ten unsuccessful products that fail to innovate.

More companies and Shopify sellers are another set of logic in product development – sales oriented, results oriented. Whether the products really have any adverse effects, this is not what they are entangled, they are concerned about the value of this product in consumer perception.

There are two core elements here.

A user seems to feel valuable

B The value promoted by the product is difficult to quantify in the short term.

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In this case, the beauty seller Tatiana (the first model that is the model, yes, both the model and the seller), she ran this website at 23, and had already earned more than 40,000 usd at that time (Shopify + Amazon FBA)

The main product is this thin waist artifact, look at the video click rate of her own youtube channel, you know that this is not an exercise~

Fitness people know that to lose weight, relying on a healthy diet, persistent exercise, good regular sleep, etc. Is it related to a piece of cloth on the waist? But the promotion point of this product is not as simple as \”waist\”, but \”Waist trainer\”. Tatiana has made herself a slimming influencer and she has done influencer marketing, which saves huge marketing costs.

Emotion Value

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The website focuses on father and son T-shirts, and a thick father and son came to the fore once we opened it. The expressions, postures and postures of adults and children are very tacit, the picture is very infectious, and it is easy to resonate with the users. Not only the seller’s own model show is very good, but after creating such a shop atmosphere, the customer feedback buyer The show is also full of warm positive energy.

This model is slightly different from the previous ones: they are the \”Print on demond\” model, which provides manufacturers with design styles (possibly designed by themselves or crowd sourced website design), but only one sample is used for Shoot the product display and add additional production according to the customer\’s order.

Niche Value

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The pet vest is not new, but the vest has sold over 3,000 in the past December 2018.

At first glance, nothing special, but this vest offers 8 different sizes from ultra-small to oversized, while the average store has only 4 to 5 sizes.

Therefore, when the webmaster was marketing, he avoided the super-competitive ordinary size, but aimed at the ultra-small size of the Chihuahua and the giant Great Dane.

In the case of emotional resonance case above, the niche strategy was also used, and the mother and child T-shirts were not used, but the whole station was focused on only the father and son T-shirts.

When to expand the upsell category, when to put a niche through, this is also very particular knowledge.

Trend Value

Usually there are two routes for the hot sale products:

Product test strategy

Prepare before a product hit viral status, If the product has the five-point gene described above: there are novel visual effects, super-practical value, user cognitive value, easy to form emotional resonance, subdivided niche field is not thoroughly understood, have certain potential to test.

Trend and selling strategy

But a product is already being hot sale, and it may not be able to follow up because the market may not be so saturated as long as the overall trend is going up.

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In fact, it is a quartz stone placed in a common water bottle, which is said to have various effects on health (see the third product percieved value above). This product is not a new product, it was a few years ago, but in 2018, I don’t know what caused the trending sale, and the search index began to rise. Some people observed this trend and took the opportunity to get involved.

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Stainless steel straws are also not new, but according to research companies, stainless steel straws are still repurchasing high products in December 2018. A Shopify seller who observed the growth of this product through Google Trend Analysis Tool, and then look at Aliexpress, has been very competitive (has sold 15,000).

At this time, he still did not give up, continue to investigate the reasons behind this growth, and found a shocking news – some states in the United States began to ban the use of disposable straws.

So even if it is already hot sale, he can still earn a lot of money.

The Shopify seller first observed the data and then found the factual support. This multi-dimensional mutual verification method improved the accuracy of the decision.

Hotspot Value

Selling products is just like writing an article. If you can put on a hotspot, you can naturally bring a lot of free traffic to yourself, resulting in a miracle effects. However, there are still differences between e-commerce and self-media. For e-commerce, hotspots are divided into three levels. The average person only uses the first layer:

Single hot spot

They will follow a phenomenon-level IP hotspot and provide the corresponding peripheral products. In the pursuit of film and television hotspots, I am convinced of the brain of the big seller: \”Speed and Passion\” is on fire, and some people are selling Van Diesel window stickers and have pretty good sales.

Of course, I don\’t recommend that shopify beginners are too keen to chase a single IP hotspot for three reasons:

No precipitation

High requirements for rapid response to operations

You don\’t know how long this gust is blowing. If your shop is set, but the wind is scraped or turned, it is very embarrassing.

Comprehensive hotspot

The systemic thinking Shopify seller could come to the second layer:

Bring together all the hotspots to create a comprehensive website with a wider coverage, they also know how to use people\’s pursuit of video star IP, but not only stick to a hot spot, but put all these hot spots together to make a systematic website. The advantage of this is that it will not be killed by a single hot spot, nor by the change of hotspots, but more inclusive, and can continue to evolve according to market changes.

Platform hotspot

Not only systematic thinking, but also long-term strategic thinking ability, overall vision, people who have deep insight into the development of the industry, they are looking for platform hotspots. After all, a film and television IP always has its life cycle. When a popular star is always angry, when a platform is fired, its vitality is very tenacious.

The earliest players who laid out Facebook, Twitter, Youtube, Ins, Pinterest are very successful now. Of course, it is not necessary to rush into the new platform when it comes out. This kind of discerning vision is not necessarily the case for professional venture capitalists. It requires a little luck.

The above are the 7 value logic on best seller products for Shopify dropshipping. For this business logic in the Shopify dropshipping business, this article only talks about a very superficial fur. But you can take advantage of the 7 value logic when you select products for Shopify business. You are welcome to leave your opinions below.


How to import product from 1688 to Shopify for cross border dropshipping

There are more and more Shopify sellers switch suppliers from Aliexpress to 1688 for cross border dropshipping business due to there are more rich products with quality suppliers and manufacturers with more lower price. However, the product description are in Chinese and many Shopify sellers do not know how to import product from 1688 to Shopify. In this article we will introduce 3 tools to help you import product photos, vi-rants and description from 1688 to Shopify for cross border dropshipping.

Oberlo+Aliexpress+1688

That\’s the way most Shopify sellers used for cross border dropshipping. Shopify seller select products on Aliexpress and import to Shopify store via Oberlo, then source the same product supplier from 1688, due to the product information in English thus dropshippers do not have to translate nor proceed product photos via photoshop.

Import product from 1688 to Shopify via Shopmaster

With Shopmaster Shopify sellers can easily import products and virants from 1688 to Shopify. It could help you find winning products based on your store niche and list in Shopify store to sell worldwide countries.

However, due to 1688 is in Chinese, all its product info and photos might have Chinese description, you may need to find people who know Chinese or use google translate to modify product information and processing photos with Photoshop before release the product in Shopify store.

Import product from 1688 to Shopify via Importify

Smiliar with Shopmaster, Importify also could help you import product from 1688 to Shopify for cross border eCommerce purpose. Firstly you need to install Importify Chrome plugin, then search products on 1688, and go to the product url, after you find the right product prefered to add to Shopify, press the add button at the top left corner of the browser, then you can edit product information such as title, description, price then add to your store.

Of course, for the photos include Chinese characters, you need photo processing before adding to your store.

No matter which way you choose to import product from 1688 to Shopify, it is the very first step for your dropshipping busiess. When you select products on 1688, you need pay attention to the following aspects:

No fakes and counterfeit goods

Skip any famous branded products to avoid accidental resale of counterfeit goods. Unless you establish a legal partnership with a related brand, you will not be a licensed distributor, and even if the product is legal, the risk of selling a product with any other person\’s logo is not worthwhile. Therefore, you don\’t have to be obsessed with whether the product has a recognizable logo, such as electronic accessories or clothes.

ePacket delivery

Provide ePacket delivery as a shipping methods in your Shopify store as ePacket delivery is not only the most economical but also one of the quickest ways to ship small items to the US and Europe.

When you choose ePacket as free shipping method for cross border eCommerce, be sure to choose light weight goods with relatively high profit margin.

Product with more than 100 sales

Products with a large number of orders can explain that, first of all, the market has demand for this product; secondly, suppliers are more reliable than the industry average. When looking for new products, you can filter from products with a large order quantity.

Supplier credits above 4.5

There are 4 indexes in 1688 for buyers to judge the credits of the suppliers. They are product description, respond speed, delivery speed and repurchase rates. Among the 4 indexes the repurchase rates is the most important one for you as a reference. Usually we choose the suppliers that have at least 25% to 30% repurchase rates. Unlike Amazon and Aliexpress, 1688 is a B2B platform thus there has very few product reviews.

Product with low wholesale price but high profit margin

Products with low prices (such as between $5 and $20) can make your marketing costs more floating. Because the price of these products may be between $20 and $100. For example, an approximately $20 running shoe on AliExpress will eventually be sold for $80 to $100 with a profit margin of $60 to $80.

High quality, unbranded product photos

When you import product from 1688, be careful to make sure the photos come from your manufacturer, not from other retailers. And make sure the product photos in high quality and unbranded or without Chinese description, else you may spend too much time to processing the photos.

1688 dropshipping procedure

Although the product price is much more cheaper on 1688, however, mostly Shopify sellers will encounter the language, product sourcing, payment, after sale and shipping issue, thus a reliable 1688 dropshipping agent is necessary to assist you fulfillment the Shopify orders. For example, 86Deal offer one stop 1688 order fulfillment services to help Shopify sellers dropship from china:

● Sourcing

● Sample/purchasing

● Quality inspection

● Label/ads removing

● Repacking

● Package return(goods with flaws or damages)

● Private label and packaging customization

● Shopify order printing

● Pick and pack

● International shipping

● Tracking upload

● Package return(from overseas to China)

You can take a look at the 1688 dropshipping procedure in details.

Once you have completed the previous sales, it\’s time to start researching how to grow your direct sales business and earn more money. In the end, you will clearly identify which suppliers are reliable. You should consider establishing a reliable relationship with them, which will give you a more favorable price and order priority order.

The biggest benefit of dropshipping from 1688 is that you can quickly verify that the store\’s ideas and products have the potential to meet market demands. If you are not sure if you have the ability to sell a product, add it to your store and test it. If there has no response, you simply remove the product from the store and start testing others. Because you don\’t have any inventory pressure and there is no upfront cost, the risk of investment is small.


Tutorial|How to get free traffics for Shopify store

Many small business sellers asked on Quora does Shopify dropshipping dead in 2019? Why is so difficult to do Shopify dropshipping in 2019? Because there is no traffics for Shopify store, unlike the platform, there may be orders on the new product update. If the Shopify store wants to do well, the traffics must be considered first. Speaking of Shopify traffics, the most common traffic methods for Shopify store are nothing more than these: SEO, SEM, SNS marketing, EDM marketing, press release marketing, affiliate marketing, etc. The following is divided into two parts to highlight how the new stores get the first batch of visitors. How to deploy SEO to bring more traffic to Shopify store.

How to get the first visitor traffics to Shopify store

The Shopify store traffics generally comes from two parts, one is paid traffics, the other is free organic traffics, the traffic brought by advertising is the most direct and most effective traffic, free traffic may not be so direct and fast, it takes time to accumulate and precipitate. But free traffic can\’t be ignored. First, these traffic is free. Second, these traffic is long-lasting. Here are a few free methods for getting free traffic to Shopify store.

SNS marketing

SNS is Social Network Services. The most popular SNS platforms are Facebook, Twitter, YouTube, Linkedin, Instagram, etc. SNS marketing is to get traffic from these social platforms.

SNS marketing has a lot of routines, but the essence is still \”eyeball economy\”. Be more specific, it is to share good and interesting content to people who might interested. Good content is attractive content, and it ensures that people are not offended; people who are interested in your content, maybe your fans, or potential fans.

How do you send the content to the people you need? First of all, we must determine our own positioning, publish different content on the social media platform according to different positioning, and thus be a loyal fan of our own brand.

If your positioning is marketing, you should generally post advertising posts, new products, offers, and more on social media. Suitable for most e-commerce products, its delivery effect is good, but you need to accumulate your fans in a short period of time. If you want to accumulate fans in the short term, you will inevitably need to use paid advertising.

If your positioning is a service category, you should generally share pre-sales and post-sales information and services on social media. Generally, B2B companies use more.

If your positioning is a professional technology product, you should generally share product out-of-box evaluations, competing product analysis, etc. on social media. Generally, 3C products are suitable for sharing these contents on social media. There are many evaluation communities and websites in China. Fans in such communities generally have strong purchasing power.

If your positioning is a hotspot, you should generally share industry hotspots, news, and more on social media. Because it is generally a hotspot, it will bring a lot of traffic, and use these traffic to quickly drain and realize the realization.

If your positioning is entertainment: you should generally share pan-entertainment content on social media, suitable for sharing fishing, custom, and modified content.

EDM marketing

Many Shopify sellers still don\’t pay much attention to email marketing. Email is the mainstream communication tool in our daily life. Many people use email every day, so email marketing is also a very important marketing method. Regularly produce beautiful and attractive email content as well as promotional ads, send it to customers, and set the email content to jump to the Shopify store.

Affiliate marketing

The Shopify seller pay a certain commission on the affiliate platform and issues the goods. The members of the affiliate platform receive the tasks such as browsing assigned by the alliance platform. If the member is interested in this product, they will receive the coupon code to purchase the goods, and the seller will pay the alliance platform according to the preferential code. commission. Before the affiliate marketing, the public number article has also been discussed in detail. You can click on the high conversion traffic channel that the article cannot ignore.

Commonly used affiliate marketing platforms

Https://www.pepperjam.com/

Https://www.outbrain.com

Shopify store SEO deployment

SEO is a search engine optimization method that makes the basic elements of the website suitable for search engine search principles and is more user friendly, which makes it easier to be indexed and prioritized by search engines.

What is the role of SEO? In short, it is divided into two types, allowing more users to find what they want faster; it also allows customers with needs to find you first. As a seller, the more concerned is how to let the customer in need find you first, then you need to understand the customer\’s needs and think about the problem from the customer\’s point of view.

SEO label writing specification

Usually the label is divided into three parts: title, keyword, and description. First of all, you have to say in the title section, \”Who are you, what do you do, what are the advantages?\” Let people know you at first sight, so In order to retain a valid user in the first step. The title generally does not exceed 80 characters; secondly, the keywords should truly cover your products and services. Generally no more than 100 characters; finally, in the description here, the supplementary title is clearly expressed information, generally no more than 200 characters.

Title + description

It is worth noting that the title + description is generally an introduction to the search engine search results. So the title and description must fully express the characteristics and advantages of your product and brand.

Product keywords

The setting of keywords is also very important, because most users buy products without directly searching for your products, and usually search for the keywords that you want to buy. Keywords are generally divided into the following four categories. We recommend that the target keyword should be brand + product, so users can find your product regardless of search brand or search product, thus improving the hit rate.

Target keyword. You prefer users to search for that keyword to access your Shopify store;

Long tail keyword. Target-based traffic, able to bring traffic to your store;

Hot search keywords. Keywords with high search volume and high search heat based on target keywords;

Related keywords. All relevant keywords based on target keywords.

How to choose keywords for Shopify store? Take the example of the target keyword we use most often. First of all, we must dig out all the relevant keywords, and select keywords that are directly related to the store itself, and determine the target keywords by analyzing the selected keywords\’ heat and competitiveness. Generally, we analyze and determine the target keywords through keyword analysis tools, search engine guide words, search engine related searches, weight index, and analysis of keywords of competitors.

Commonly used keyword analysis tools:

(Free) MozBar: https://moz.com

(Paid) SimilarWeb: https://www.similarweb.com/

Link anchor text

What is the anchor text? A keyword, with a link, is a link anchor text. The key word with the link is the anchor text. The anchor text plays a fundamental role in the SEO process. Simply put, SEO is constantly making anchor text. The page pointed to by the anchor text link is not only the best way to guide the user to visit the website, but also to tell the search engine that who is this page.

Insite anchor text

Publishing the text in the store is conducive to the spider quickly crawling the webpage, increasing the weight, increasing the user experience, reducing the jump out, and facilitating the search engine to judge the original content. The more effective links you have on the entire site, the higher your ranking.

External links

What is an external link? The external link in SEO is also called import link, referred to as outer chain and reverse chain. Is a link to your website by other websites. How do I know how many external links a Shopify store has?

1.Google Search Console

2.MozBar

3.SimilarWeb

How do I post external links for Shopify store? You can publish external links through friendship links, self-built blogs, press release articles, forums, and Q&A platforms. Here are a few things to note:

A url corresponds to a keyword;

The external chain website is related to itself, such as fishing rods and baits, wigs and wig care solutions, but it is best to not compete;

Find more quality websites, big portals (like New York Times, BBC, WDN News);

Content diversity, a post should not be repeated;

The frequency is natural, two or three articles a week can be;

Don\’t cheat, you can\’t use the hidden link, two-way link, etc. to release the outer chain;

Don\’t send out the chain for the outer chain, the \”good\” content can really retain the customer.

ALT label

Edit the ALT tag in the product or image management. When the user searches for the relevant image, you will see the image source and image description. This will increase the keyword density of your website and thus increase the weight of your store.

Page update status

If the store updates the content frequently, it will speed up the inclusion of this page. In addition, you can add some \”latest articles\” section and message function on the website. Don\’t just sell products for selling products, which can increase the user\’s stickiness on the one hand, and speed up the collection speed of the website on the other hand.

Search bounce rate

The higher the bounce rate, the more search engines will think you are a junk website. There are two reasons for the high bounce rate. The user experience is poor and the advertising effect is poor. The user experience is generally improved by the following five aspects:

Optimize website opening speed

The content of the website is neat and tidy.

The material attracts the eye

Guided function is perfect

The search logic is normal and the product classification is clear.

The poor performance of advertising generally improves through these two aspects. The first one is real propaganda, to ensure that your product is real, don\’t hang the sheep and sell dog meat. The second is to accurately target the audience. If your product is good, push it to someone you don\’t need, and he won\’t go to buy your product, so the bounce rate will definitely be high.

Pay attention to the following points when doing SEO for Shopify store:

Do not delete the product, unless the product is a problem, the previously released product has been included in Google. If the product is deleted, the corresponding search weight will disappear.

Festive marketing static page production It is recommended that holiday marketing be done on the same page. Whether it is black 5 or net one, all activities are done on the same page, which is beneficial to improve the search weight of this page.

Page deletion and redirection, no matter what the activity, you can modify the relevant chain and activities in the background of the website, so even if it is a new activity, his search weight will be higher.

Review. the review of the website is equivalent to the inner chain. If your comments are updated frequently, users will search for related products and your comments will appear, which will increase the search volume of your store.

The above are the methods of how to obtain free traffics for Shopify stores. When you are planning to run a Shopify store, you must first deploy free traffics, lay the foundation of the website through free traffic, and then introduce accurate traffic through paid advertising. In this way, it isn\’t hard to make money for your Shopify dropshipping business.


Shopify product selection|39 Amazon winning products with 2000+ reviews 2019

When we select products for Shopify store, the consumer preferences must be a priority factor to consider. In order to help Shopify sellers better understand the consumer\’s mind, the following we will list 39 best selling products on Amazon\’s 2000+ products reviews for you as a reference on Shopify product selection.

Coffee machine

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This product uses a permanent filter that eliminates the need to waste filter paper, demonstrating its environmentally friendly design philosophy. Its matching stainless steel travel mug is designed to fit in most cup holders. Plus, it\’s perfect for small offices or small kitchens, and it takes less than 4 minutes to brew coffee.

Vogek Desktop USB Extender

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This product has a total of 6 USB ports, and its smart charging technology will automatically identify any devices connected, and adapt to the optimal charging speed, and its LED indicator will show whether it is connected correctly.

Physix Gear Sport Socks

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The product is a mixture of nylon and spandex that helps the user\’s foot stay comfortable during the day\’s activities, and it also has the function of venting, moisture wicking, and does not make the user feel overheated. The product can also help relieve inflammation and even help treat other foot problems such as heel tingling.

Sycees Smart Night Light

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Unlike other night lights, this product has a built-in sensor that automatically turns on when the room is dimmed. Its design is very scientific and will not affect the normal use of the second socket in the immediate vicinity. In addition, the product uses LED bulbs, which have a life span of more than 10,000 hours.

Everlasting Comfort Memory Foam Cushion

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Use 100% pure memory foam without any added ingredients. It combines ergonomic design to help relieve pain such as sciatica and arthritis. The product features a non-slip rubber sole that holds the seat cushion in place and even adjusts shape to hip temperature and motion. In addition, the product can also be used for machine washing.

Live Infinitely with filter cup

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Up to 32 ounces water can be loaded, and the non-slip design on both sides of the bottle prevents the bottle from falling out of the hand. Its built-in filter design allows for a variety of fruit or tea, and it also features a leak-proof design.

Sport2People running belt

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When people go out for running, the storage of items such as cell phones, keys, wallets, cash, and headphones becomes a major problem. This product has two pockets for storing all valuable items, which is a good way to eliminate this problem. The zipper on the pocket is specially designed so that it does not penetrate into the interior even if it comes into contact with water.

Cuisinart ice cream machine

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A typical ice cream machine can take an hour to make an ice cream, and this product can be completed in 20 minutes or less. Its transparent lid design allows the user to see the progress of ice cream making without having to open it again. In addition, the product has a capacity of 1.5 quarts (about 1.4 liters).

Beckham Luxury Linens Gel Pillow

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The inside of the pillow is filled with polyethylene gel fiber for a comfortable feel. It is resistant to dust mites, mold and fading, and is hypoallergenic. An Amazon buyer commented: \”I used to spend hundreds of dollars to buy some brand-name memory foam pillows, but those pillows did not alleviate my neck pain, and this pillow did.\”

AUKEY touch table lamp

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This is a light-adjustable desk lamp with three brightness options. This product automatically switches between different light colors, including red, blue, yellow, green and purple. In addition, the user can turn the console lights on and off and brightness by touching.

Cabales Sports Underwear

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Unlike other sports underwear that can cause itchy and inflamed skin, this product is made of smooth nylon and spandex, so that the wearer does not feel the discomfort of rubbing against the skin during exercise. The product is available in sizes ranging from XS-3X.

Rocketbook rewritable notebook

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Traditional notebooks are “retired” after all the pages have been written, and this product (32 pages in total) can be wiped clean with a damp cloth or a wet tissue, allowing users to reuse them. More importantly, both the marker and the highlighter can be erased. In addition, users can also send the contents of the notebook to the cloud of Google drive, Dropbox, Evernote and Slack through the accompanying APP.

Chef\’n Mini Fruit and Vegetable Machine

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Buyers can pull the rope to break up the fruits and vegetables, which can be used to make garlic sauce, hummus, salsa or guacamole. Its small size makes it suitable for smaller spaces such as small kitchens, motor homes and even student residences. If you add fruit and ice, it can even be used to make smoothies.

WateLves wading shoes

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This product uses a sleek fabric that allows the user to feel the discomfort of skin friction while walking. In addition, its non-slip rubber sole is soft but thick enough to protect the user from high temperatures, sharp objects or rocks.

Hair Serum Hair Care Serum

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Aloe vera and argan oil help moisturize dry and damaged hair, and it also helps to improve bleached and dyed hair. Unlike other hair care products, the product does not feel greasy, and many commentators say it can last for months.

JavaPresse manual coffee grinder

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Made of durable stainless steel, the product does not rust over time. Unlike other grinders, the product has a total of 18 different settings, so the user can control the grind of the coffee beans to create different flavors of coffee. In addition, it has almost no noise when used, so it does not disturb others.

Revlon one step hair dryer styler

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It not only has the function of combing hair, but also helps to use it as a hair dryer (power 1100 watts). At the same time, it uses ion technology to reduce hair dryness and enhance shine. The product has two heats and speeds, as well as an air-conditioning option to choose from, and hair care style is no exception.

180 Cosmetics Facial Serum

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This product is not only rich in nutrient-rich vitamin C, but also contains hyaluronic acid, which helps reduce edema and replenish moisture. The added retinol component also helps to promote the production of collagen in the skin, and a single dose can be used.

Perfect Curve baseball cap storage rack

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Supports the use of the product behind the door without the need to take up valuable storage space in the cabinet. Its main frame is an adjustable belt, so it can be adjusted according to the door of various sizes, plus the belt and each hook are double-needle sewing, and the durability is also increased. The product can hold up to 18 caps at the same time and does not require any tools for installation.

Dental Expert Bamboo Charcoal Toothbrush

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Made from mild bamboo charcoal bristles, this product does not irritate the gums. In addition, it can penetrate deep into the gaps that are not accessible to ordinary bristles and remove up to 99% of plaque.

Cooluli mini fridge

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It\’s small enough to fit on any tabletop. It\’s only 4 pounds, but it\’s not too small, so it\’s easy to load canned soda and beer. It can also be placed on the dresser for storing skin care products such as lotions and masks, and its motor is quiet and energy efficient.

Takeya coffee maker

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It has a capacity of 1 quart (about 0.946 liters) and can be used to make cold extract coffee. Its built-in compartment has a very high density to prevent powder leakage. More importantly, the product does not contain bisphenol A and is very environmentally friendly.

SIPWELL silk eye mask

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It is breathable and has low allergenicity and does not irritate sensitive skin. The design and fabric used in it minimizes the friction between the face and the eye mask, eliminating the user\’s discomfort during sleep.

In addition, the strap of the product is adjustable so that the user can adjust it according to his or her face.

Vont camping light

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The built-in LED bulb has a lifespan of up to 10,000 hours, and the product itself is aircraft grade material with excellent durability and water resistance. The battery life of the product can be more than 30 hours, and the loop can be folded down for easy storage.

Flux Phenom magnetic mosquito screen door

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This product comes with an assembly kit for easy installation. By using a magnetic design, one can turn it on and off without using a hand, and such a design is friendly to pets.

Super Natural Goods Natural Organic Deodorant

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Traditional deodorant products may contain potentially harmful ingredients like aluminum, but this product does not contain any aluminum ingredients or synthetic fragrances. The formula is formulated with essential oils, so it has a hint of lavender and eucalyptus.

Cuisinart burger pressing mould

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It can be used to suppress hamburgers and pies, can hold 3/4 pounds, and has a non-stick coating. In addition, it can be washed in the dishwasher.

LoveHome Waist Cushion

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The curved back of the waist is designed to relieve low back pain. The inside is filled with breathable memory foam, which can be adjusted according to the shape of the body. In addition, there are two adjustable straps on the back of the product, which are tied to the seat back, chair, sofa cushion and wheelchair.

Roam bicycle phone holder

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By attaching the product to the handlebar, the rider can easily use the GPS while riding. This product is suitable for most smartphones, and the silicone anti-slip pad inside the clip can effectively prevent the bracket from sliding or scratching the handlebar.

PowerLix handheld milk bubbler

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This product can make milk into a delicate foam in 20 seconds or less, and the mixing head is made of durable stainless steel, no need to worry about rust. The handle design of the product is ergonomically designed to give a soft and comfortable feel when held.

Pumie pumice toilet brush

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Made from pure natural pumice, it is effective in removing stubborn stains and cleaning dead corners that are difficult to clean.

Eve Hansen Vitamin C Facial Essence

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Rich in vitamin C, it helps to eliminate dark circles, eye bags or acne scars and brighten skin tone. In addition, it also helps to shrink pores and firm the skin. More importantly, the product is formulated without any Paraben preservatives or sulfates and is not irritating to the skin.

Luxe Bidet toilet flusher

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It is worth noting that the installation process of this product is relatively simple, and the water can be supplied to the flusher by connecting with the toilet tank. The user can open the switch after the user to rinse the private part. Its pressure control knob also adjusts the strength of the water flow, and its water pipe is a stainless steel braided hose instead of a plastic water pipe.

Handy Laundry clothing wool drying ball

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The highlight is that it can speed up the drying time of the clothes, effectively absorb the batt and thread on the clothes, and fluffy clothes to reduce wrinkles. More importantly, it is reusable.

Deco Brothers kitchen storage rack

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Through this product, users can effectively store kitchen items and bid farewell to the chaotic state. The highlight of the product is the stackable and stretchable design, so users can not only stack the shelves upside down, but also extend the expansion space laterally.

Squatty Potty Toilet Aromatic Spray

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Made from nano-mineral crystals, this product also contains essential oils without any toxic ingredients. Each bottle can be used up to 200 times, and the user only needs to spray some after the toilet to eliminate the bad smell.

QIAYA selfie light ring

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This product can help fill light when the user takes a selfie, and take the selfie effect to a new level. The product is also available in three brightness levels, which can be selected by the user. It can be charged via USB, so don\’t worry about the need to replace the battery. In addition, the product uses LED bulbs and has a lighting life of up to 10,000 hours.

Simply Fit Board Sports Twist Balance Board

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ABS plastic can withstand up to 400 pounds, but the balance board itself weighs less than 5 pounds, so it\’s very easy to carry while traveling. All the user has to do is to stand on the waist and twist the waist and tighten the abdomen to achieve fitness.

Hamilton Beach Breakfast Sandwich Machine

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This product can be said to be a \”lazy artifact\”. Users only need to put the ingredients in order, it can make two delicious sandwiches in a few minutes. The product has a built-in timer so you don\’t have to worry about overcooking. All of its components are detachable, so it is easy to clean.

The above are the top 39 Amazon winning products with 2000+ reviews in 2019, it might be different with your niche, but it can be a good reference for Shopify product selection, as a Shopify seller, you may half successful once you selected the right products.


8 tricks to quickly increase Shopify convertion rates

Every dropshipper knows that shopify doesn\’t have the natural traffics like other online shopping platform. The traffics needs to be acquired by Shopify sellers themselves. After a long time, it will gradually generate organic traffic to the Shopify store. In this point of view, let\’s look at the world\’s first sources of traffic, among which the first source is organic traffics.

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As you can see the Shopify store Fashionnova which already has great organic traffics. There are many Shopify sellers complaint that the traffic is really expensive. Actually, it’s not the case if you can make some good content on YouTube/Instagram/Pinterest, etc., I don’t think it’s possible to do some paid traffic, more importantly, multi-channel traffic acquisition, which is also a long-term branding procedure which will became a trend that has already formed! Every channel should have your brand name.

So in this article we want to explain today is how to achieve a high conversion rate of traffics. First of all, we must make a clear statement: the conversion rate is high, clients buy, not they decide to buy or not, but you let him decide.

Many people may not understand, why do clients buy or not controlled by Shopify sellers?

First of all, the traffic comes in, most of them are keyword search, why should someone search for this keyword? It is because there has demand, otherwise it should be meaningless for them to search.

Secondly, it is a matter for customers to enter store or not. Buying or not buying is also their business. So what can we do? The answer is, let them have no reason to leave, let them not be willing to leave, sorry to leave!

For example, if you go to the barbershop to cut your hair, the service can be said to be from the first foot into the door and you will be treated like a god. When you finally leave, you will feel I am embarrassed to go without buying something. This experience does not require me to multi-render. Generally, some barbershops should have the same feelings.

Thirdly, the reason that customer buyers enter our Shopify store is the same as entering our physical store, so you have to wait for them, as a Shopify seller we need pay attention from the home page to the footer of the store. The following are 8 tricks to quickly increase Shopify convention rates.

Determine the store theme color and direction

The correct color can improve the conversion rates of the landing page, what direction your store focuses, what series is the main series, etc. After you have the direction, you can go down with the line.

For example, Blue color is the main color of PayPal and Facebook, determine the main series of your Shopify store, the color of the entire website, etc. It is recommended that the European and American styles / free and unrestrained / exaggerated style, more suitable for EU and USA clients.

Landing page color matching and panel design

This is also a prerequisite for your template. Generally, the headline below is the product, then various modules and small product categories.

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Yes, it is to put the big discount directly in the most eye-catching place. For example, fashion nova use the main black and colorful, and their products are also a kind of EU USA women who are more unrestrained.

Discounts and promotional offers placed on the sliders, capturing traffic instantly

This is one of the best ways to keep clients in your store. When you enter the door, a free coupon will be available, then it shown you that there are discounts everywhere. You will not be tempted for the search purpose?

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This is not an accident. The discounts are very common in Shopify store we seen. As long as the Shopify stores have better marketing strategy, they are all kinds of promotional activities every day. Because the Shopify stores are not like the B2C platform. Shopify stores are always available to receive coupons, discounts at any time, because the it is yours, you have the final rights.

Create a countdown promotion plugin

Without a sense of urgency, our buyers are easy to forget, we must always remind him to complete the order, so there must be a sense of time and urgency. At this time a good Shopify store, you have to set a countdown on sales! In addition, there is also a shopping cart that does not buy, we have a shopping cart offer supervised button, supervised payment to complete the order!

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Discount coupon is everywhere

Buyers have to be heart-warming and feel that I have earned. The smart Shopify sellers will always be in the square where the peak of traffics, the audience will get 50% discounts, buy one get one free, the discount is definitely a good strategy, but I think more it is a compromise between the buyer and seller, a completed transaction. Letting our buyers calm down in a discounted shopping environment is one way to increase conversion rates.

Give priority to products that customers have purchased and reviewed

The front row display typesetting is also very particular. In the middle or the end position, give the buyer a reference for others to buy, so many people have chosen, I also want to see is the psychology. This is why many platforms such as the platform will be ranked according to sales volume and product heat.

Of course, some better product reviews will also increase the trust of customers, so that your buyers are 100% convinced.

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Build membership system to improve repurchase rate

The membership model is not only mutually beneficial, but in the end it benefits the seller, because the customer has become your fans. At the footer of the store, you can invite people subscribe to become a member. Then You can send them an e-mail reminder that there are discounts, free shipping, new arrives, etc., they will eventually place order on your store.

With so many tricks, what if the customer still doesn\’t buy?

Note that in all cases, it is impossible to convert 100%. There will always be some people who will not buy it, then you only need to do it yourself, that is, the sentence we shared with you before: he/she came to your store, buy or not it is his/her business. It is your business to do good service to keep them stay. And clients buy or not depends on your service, and there should be something in your store does not make him feel like to buy. Continue to refuel and perfect every step and process.

Orders = (product +traffics) × conversion rate

The order is assumed to be quantitative, then the variables are two, one is the traffics and the other is the conversion rate. Although the product is a variable in the formula, but the degree of influence itself is not the other two, it can be regarded as one of the quantification, then we increased conversion rate, the next step is to increase the flow of traffic again.

The advantages and disadvantages of Shopify store are very clear. One is that there are few restrictions on the rules and regulations, unlike the platform. The disadvantage is that there is no platform traffic, but he is always a long-term plan. At present, I have heard that many platforms have given up, and the Shopify brand stores that have not done well have given up because the platform has bottlenecks and Shopify brand store only will get bigger and bigger.