For Shopify sellers, the traffics isn\’t the most important aspect, traffics that has conversions and makes your Shopify dropshipping business profitable is valuable. According to SmartInsights, the average conversion rate for all e-commerce stores in the second quarter of 2018 was around 2%-3%. Does your store on the average level? If not how to improve the conversion rates for Shopify store? In this article we will share 8 SEO strategies to help you improve Shopify store conversion rates.
Improve traffics accuracy
Accurate traffic refers to related traffic, which means that the vast majority of visitors to our Shopify store are our potential customers.
Create correct user portrait
Users are roughly labeled according to geography, age, gender, purchasing power, consumer habits, hobbies, search habits, and social networks to locate user groups. For example, you are a sock seller on Shopify. Suppose now that only the user search habits are used to locate: then, you need to locate the socks keywords such as stockings, boat socks etc.
In other words, if you want to do Google SEO to attract free traffics for Shopify store, you need to focus on these product keywords. why? Because users who search for these keywords are the precise users who want to buy. For example, if you focus on socks wholesale, private label socks etc., even you got very good ranking, it will not be stable, because those traffics are irrelevant, and naturally they jump out. The website is poor, the user experience is poor, the bounce rate is high, the stay time is low, and the keywords ranking will lost later.
In the same way, Facebook ads is also the reason, why some Shopify sellers complaint spend so much money but no sales, it is likely that the ads target wrong people.
How to get right traffics
As the name suggests, traffic is introduced to Shopify store from other platforms. So, first of all, the platform you want to borrow traffic must be the relevant platform for your user community to be active. Otherwise, people are interested in wigs, if you introduce people to a store that sells socks, how can the conversion rate be high? In addition, the high bounce rate will definitely affect your Google rankings.
Secondly, when you attract clients, the promotional words must be true. For example, buy one get one free, don\’t play tricks with clients to buy a pair of shoes and gives a shoe box.
Thus when you get traffics to your Shopify store, the potential clients should be relevant and the promotional ads should be true.
Optimize Shopify store user experience
Optimize store loading speed
No one is willing to waste time on a store with a slow loading problem. Here we recommended https://developers.google.com/speed/pagespeed/insights/ and https://tools.pingdom.com/ to test and optimize Shopify loading speed.
Optimize navigation bar
The navigation bar acts as a navigation, and the requirements are simple and clear. The purpose is to let the user quickly find what they want. The product classification should be simple and accurate, in line with the user\’s search habits, and is a clickable hierarchy; then place other important information in other free places on the navigation bar. You can take a look at the navigation bar at Apple website.
Optimize product images and descriptions
A good product picture is worth a thousand words, and high-quality product images are the top priority of the Shopify store. High resolution, good lighting, simple background, focus on products, highlight product features, product and white space ratio is appropriate, display product details from multiple angles, display product materials, provide scenes with people, add product videos and beautiful buyer show, etc. These will give you an advantage and give the buyer a reason to click and stay more time.
Of course, the picture is not enough enough to attract people, and the product description should be improved too.
Find out products unique selling points, highlight in the description; logically reasonable, eliminate large sections of text, make good use of segmentation and bullets; solve all concerns of users; write clear product parameters; indicate notes, shipping costs and other expenses as well Payment options, etc.
In short, the product description combined with the picture should be able to hit the user\’s pain points, show their unique advantages, dispel all user buying concerns, and increase user trust.
Optimize checkout process
As a Shopify seller you may find that many users have added the shopping cart, but eventually failed to pay. There are many reasons for unpaid orders, the shipping cost is too expensive, the shopping is relatively slow, the website speed is slow, the user trust is low, etc., and the payment process may be problematic.
For the payment process, if the market is diversified, we have to provide a variety of payment methods, and the checkout process is not too long and complicated. It is best to check with friends and ask their opinions to make sure that each payment method works.
Provide durable shopping cart
Many online customers don\’t immediately decide to buy, but instead choose to put these items in their shopping carts. And some studies have found that about 35% of e-commerce customers use at least two devices during the conversion process.
With this in mind, it\’s critical to provide users with a durable shopping cart to streamline their buying process. Regardless of the device used by the user, the persistent shopping cart will update the shopping cart with the user ID, which is convenient for the user to perform unfinished checkouts to increase the conversion rate.
Product page AB test
Conduct an AB test on the page to find the page that best fits your conversion.
Online chat support
In the digital world, speed is the king. Studies have shown that the average response time for customer service requests on social media is 10 hours, even worse, the average response time for emails is more than 12 hours!
Undoubtedly, such delays will inevitably lead to the loss of most customers.
So how do you respond quickly to customers? Very simple – use live chat.
Users generally prefer online chat, fast, convenient and easy to place order.
Add online live chat to talk to users in real time in your Shopify store, solve user purchase concerns and increase conversion rate in a timely manner.
The purpose of Call To Action is to encourage users to take purchase action. One way to increase conversion rates is to try different CTA methods. You can change the position of the CTA button on the store page, or you can replace the new text or icon on the button.
In one experiment, the researchers changed the CTA button text from \”Get Started\” to \”Test It Out\” and successfully increased the conversion rate by 27%. What an amazing number! So, you can find out the most suitable form of Call To Action for conversion by testing the CTA on the store page.
Optimize user trust
User trust is not blown out. Many Shopify stores have self-proclaimed phenomena. For example, the best selling products sold 10000 pcs in one day, our products are the best, Bluh bluh bluh … For the amount, please show some evidence, ok?
Facts speak louder than words. If you have a variety of certificates, please show them; if you have an industry influencer\’s rating, please show it; if your social platform has a major fan base, please show it. These invisibles will increase the user\’s trust in you.
Show product reviews
The Shopify store should have a product review module that encourages users to leave comments for later reference and for their own knowledge and adjustment of products and services.
Provide free trial or no reason to return
Many high-value goods or online learning courses will provide free trial days, or free returns within a few days.
This will reduce the user\’s purchase doubts to a certain extent, users will feel that you are more trustworthy, the product is definitely great, and therefore more willing to choose you.
Only update quality articles
Nowadays, basically every store has a blog feature, but your blog is beneficial or not to your store, have you thought about it?
I have received an optimization project for Google Ads, and there are no problems with advertising words and slogans.
The landing page also conducted multiple AB tests, but there were still clicks and no inquiry. When we examined the issues affecting trust one by one on the website, we found that the articles in the blog of the website were very bad, and it can be said that there is no such thing as it does not exist. So, we immediately blocked the blog, and then we came to the inquiry on the same day.
Later, after we updated the high-quality articles and the inquiry is increasing. So, don\’t overwhelm the website articles, always remember that quality is more important than quantity.
Offer discounts, set promotion thresholds
Offering discounts and coupons can help companies attract new customers, speed up existing users\’ buying decisions and stimulate old customers\’ repurchase.
In addition, you also take the way to set the promotion threshold, such as free shipping when the order value exceed $68, 10% off for $100 order etc., The Shopify store will have more sales and higher convention rates.
Take advantage of limited time and limited quantity promotions
When implementing time-limited promotions, when deadlines are spiked, specific deadlines should be displayed to highlight the sense of urgency, thereby increasing consumer buying pressure and prompting them to take action. Of course, it would be better if the percentage of sold quantities was displayed at the same time. Amazon\’s limited time promotion is a good example.
Limited quantity promotion, only a certain number of products for promotion, more than the number of places will be restored to the original price. In fact, this is also a kind of hunger marketing. The seller wants to sway, by regulating the supply and demand of products, triggering the illusion of short supply.
It takes advantage of people\’s psychology. The more difficult it is to get something, the more valuable it is. The more difficult it is to grab something, the more challenging it is. This explains why there are so many limited edition products on the market.
For past visitors to the Shopify store, users who add shopping carts, or users who have purchased them, can appropriately implement email marketing, telemarketing or advertising coverage to evoke their desire to purchase. This group of people, at least for the product needs and know us, the conversion rate will be higher.
The above are the 8 SEO strategies to improve Shopify store conversion rates, you are welcome to share your ideas.