The first step in doing Shopify cross-border e-commerce is how to choose the right product. In the Shopify ecommerce field, winning products can be seen as the ultimate dream of every seller. Because the actual benefits brought by a best selling product are far more than the sales it has achieved, it is a powerful stimulus to the store traffic, which can win a steady stream of attention for the store and the brands. How to create winning products in Shopify store? The following are 6 steps for you as a reference.
At the beginning we said how to choose the right product is key to shopify cross border ecommerce. A winning product means hot sale product in Shopify store, then the product selection is of course the primary condition. In fact, there are many factors for the success of Shopify cross-border e-commerce operations, such as professional team, capital, and the choice of the right platform to operate, but we believe that the first step in doing Shopify cross-border e-commerce is how to choose the right product.
When we select products for Shopify business the core principles is high-quality goods, competitive prices, consistent with cross-border sales characteristics, meeting the needs of target clients, and highlighting their own competitive advantages.
Unlike the dropshipping business, you need to know the purchase and even the production channels as much as possible, and to make some localization improvements for the products; it is recommended to choose products that are closely related to life, preferably select the high usage rates, and there is not much difference in culture. The product selection is the pursuit of sales, so the small cultural products need to develop a separate operating plan, we will pass here, to create a Shopify winning products must be the public goods related to daily life such as clothing, food, housing and entertainment etc.
Choosing a good product is a prerequisite for Shopify cross border eCommerce, and product pricing is the key to success.
The winning product belongs to the products have high sales volume, the product price needs to be tempting to stimulate the purchase. The best selling products must work hard on the price strategy, you can reduce the profit moderately, and rely on attention and traffics to the store to make profits.
Whether you sell in mainland or overseas countries via Shopify, clients get used to compare price when they shopping online, the price needs to be attractive enough to impress more consumers, it is the common rule suitable for people in the world.
Product photo and video processing
If the product and price is the precondition of the winning products, product photo and video must be the decisive factor attract clients to place order.
This is a sight era, but also an era of reading pictures and videos. Of course, the picture and video have become the primary condition for attracting buyers\’ attention. How to make the product eye catching and intuitive in a wide range of products is a question that must be considered.
If your clients located in the Asian cultural circle (East Asia, Southeast Asia), the product image needs to focus on the experience, production style and brand characteristics. If the target customer is in the Western cultural circle, the design of the product image and video needs to focus on practicality. It is best to display the product in multiple angles and all angles.
In addition, the simple, modern and stylish design is universal.
There\’s an old saying, the wine is also afraid of the deep alley.
In the big data era, there is countless information that is flooded in the rolling data, not to mention overseas that have cultural differences.
Shopify sellers can purchase advertisements on Facebook, google or Instagram, pay attention to the data, and summarize the traffic volume caused by the time and location of the advertisements. Because there is often a time difference between operators and customers, this is especially important.
Product listing optimization
Product listing optimization from keywords to titles, don\’t neglect each details.
Optimized product listing is good to attract click rates and traffics. Shopify sellers need to sort out the keywords that suit products according to their product characteristics and platform data, and match them to each other and distribute them reasonably to the listing title.
However, it should be noted that the selling point of the product must be contained in the listing. This is the key point that distinguishes you from other products. It is likely to hit the user\’s pain points, so that clients are more likely to place order.
If the creation of the product is the basis of the winning product, then sufficient inventory is the last step to complete the best selling product in the Shopify store. Enough stock for the winning products not only improve the delivery speed but also increase profit margin by wholesale from the factory suppliers.
Excluding the stocks, ongoing product updates and R&D are also very important. Regardless of the online shopping platform, ongoing transactions and clicks will cause the seller to be identified as a high quality seller by the system and the clients. In this step you will gradually setup the store brands.
86Deal offers one stop Shopify order fulfillment services include:
Bargain and purchasing service
Goods returning service
(goods returning from overseas to China)
Order printing service
Consolidation shipping service
Tracking upload service
Flexible shipping methods
Professional customs clearance service
The above are the 6 steps to create Shopify winning products, you are welcome to share your opinions.