Often we will see some Shopify sellers introducing their products on Facebook with lots of comments. After listening to a lot of people, they will think that this is a \”good product\” for Shopify dropshipping. In such a specific space, with their own interest tags, it is easy to have such a feeling. There are indeed a lot of such scenes, and it is normal because of this situation, some Shopify sellers have fallen into the pits. how should we measure whether a product is a good or not for Shopify dropshipping? In cross-border dropshipping business, we often say 70% rely on product selection, 30% on marketing operation, and in social e-commerce, the product is also hardcore, so choosing a good product is also crucial. How to select product for Shopify dropshipping? The following are 5 tips for Shopify product selection.
How big potential market the product might have for dropshipping
Is there a big potential target market, and whether the future is growing? It is like how many healthcare products have been done in the past few years. Besides everyone’s life, healthier and more authentic green products are being demanded. There is also a great boost in the support of the country policy. In addition, for example, like the current pet products, it has gradually become an important part of everyone\’s family. We have seen that IKEA is also developing pet-based household products, which can be said to be very good in the future.
What is the profit margin of the product
It is in common sense that the product must be sold to make profit, of course except the public welfare. In the current e-commerce environment, high traffic costs, high operating costs, not enough profit margins, and ultimately to the demise, and in social e-commerce, there should be more profit space for the dropshipping business.
What kind of competitors available
The best thing about e-commerce products is that the price is transparent. If you search online, you can know the sales price. There is a chance to compare. This is the original sin of price war. Of course, we can do some differentiated products for dropshipping, but This is not something that every Shopify seller can make, so in a similar product, we can analyze the advantages we have, and then differentiate by advantage. There are lots of ways to analyze the competitors you may face.
What product resources do you have
Every Shopify seller has its own product advantages, especially those who are in the industry. Although the advantages of this industry have been broken by social networks, the time difference is also cost, so what is in your circle of friends? Resources, this also directly affects whether you can find good products.
I went to a lot of factories last year. When many factory owners were chatting with me, I asked them how they developed new products and how they were introduced to the market. Many of them would say that they would give samples to big shopify clients in cooperation, and then promote based on the feedback, that is, their friends in the circle will take priority over other people to learn about new products, which is the advantage of resources.
Product patent property and policy risks
The products are very good for selling and it has very big market, like a big blue sea with big prospects, however, no sellers can sell, you can put on sale, but the biggest problem is the patent issue, this problem is obvious in cross-border e-commerce, or I sold it a lot before I was demolished, but I might messing up my entire store eventually. There are also some products that are policy supervision products, that is, there are certain application scopes, regional restrictions, etc. These products are not a good product if they are not authorized.
Does it mean you can make profits once you found some good products for shopify dropshipping? Of course no, you should do the prouct test in your Shopify store. How to test hot sale product in Shopify store via Facebook ads?
Select test product
Firstly, select 9 products to be tested from your Shopify store (if it is not enough products, at least select 4), meet the following conditions:
Different products, but must belong to the same niche, e.g. sneakers;
Although the products belong to the same niche, they must have obvious differences. For example, the same color of the same paragraph will not work, there is no essential difference;
Create campaign with convention as the goal
Create campaign target at conversion to optimize shopping events or add-on events based on your Pixels intensity (if Pixels are mature, you can ad directly).
Choose a broad audience to create 3 ad groups
One of the conditions for testing \”hot sale goods\” is that a large number of people are interested in the product, and of course, a certain population base must be guaranteed during the test. The more detailed and smaller the audience, the more likely it is to be biased when testing products. Because the first is not the more restrictive conditions, the more accurate the audience is, the second product has not been selected, it is difficult to conduct targeted analysis, and there is no need to spend too much time doing nothing. So the best way to do this is to use niche-related interest words to define a relatively large audience (1-50M), which not only ensures that the audience has a certain interest in the product, but also collects a large number of people\’s \”feedback\” and finds The real \”hot sale\” products. Create 3 ad groups, all using the same audience. (If the budget allows, add a few more ad groups).
Why use the same ad groups?
Because the Facebook audience is the audience pockets, even if it is the same audience positioning, it may touch different traffic pools, which is completely different people. If only one ad group is used, the assigned traffic pool is limited and the results of the test will be affected.
Exclude low value traffic
If there are no special restrictions on your sales market, select the world directly in the selected region, then exclude some low-value groups, such as Africa, Asia, Central America, or only the first world countries / Nordic and English countries. Because people in low-value areas often have a high probability of clicking on the ad, but the purchase conversion is very poor, so the test can also be appropriate to delete some countries.
Set a budget of 10-20 USD for each ad group. For such a large audience, this is already a small test budget, and will not exceed 60 usd per day.
Product testing definitely needs to make a single product ad. If you choose 9 products according to the recommendation, it is 9 ads. In the 3 ad groups you just created, these 9 ads are assigned in each ad group. This is also to ensure that the variables are unique and that each ad group is assigned the same product.
Find hot sale products
After advertising for a period of time, you can find the best-selling products based on ROAS and the cost of a single purchase. For example, product 3 and product 5 are in good condition. Next, you can select product 3 and product 5 separately to create a new campaign, and then use these two products to test other variables – audience, interest words, materials. and many more. Finally you will find the hot sale product in your Shopify store.
When the new Shopify store has just been launched, or when a large number of new products have just been launched in the new quarter, we have to choose several goods to test the market. In fact, even if the budget is tight, you can fully conduct effective product testing to help you quickly find the best-selling products in the Shopify store.