Lots of shopify beginning inquiry 86Deal order fulfillment services, in order to help the new beginners know more about shopify dropshipping we collected the 15 most frequently asked questions about Shopify dropshipping in 2019.
Can I get enough traffics from Shopify?
Shopify is not a 2C platform, so there is no traffics. Shopify is the first B platform to serve in B2C or B2B mode. The “platform” here means that Shopify use its own products and ecology to help sellers connect and manage various services, tools, payment, logistics, templates, marketing channels, etc. in a one-stop SaaS (Software as a Service) platform. If you must say traffics, Shopify doesn\’t mean to give you traffic, it can help you more easily and directly touch all the traffic that is accessible to the world, rather than being limited to a platform like Amazon or eBay.
What\’s the advantages of Shopify dropshipping?
Different from Amazon and eBay operated like a big market displays the product information of many sellers on each page. Shopify can help sellers quickly and efficiently build a professional independent e-commerce website. Every Shopify website has an unique brand domain name chosen by the seller, and the clients has to click on the domain name to browse the products you are selling. It is better for branding your business in the long term running.
Platforms and independent store have their own advantages, and the two can be compliment of each other. The advantage of the platform is that they have off-the-shelf traffic resources, and third-party sellers can use platform traffic to achieve their sales goals. However, due to the rules of the platform, third-party sellers can\’t really grasp the customer data, and they can\’t establish close contact with customers. Although running Shopify requires a certain promotion ability to bring traffic to your website, it is compared with The platform is flexible, the flexibility of the stand-alone station is higher, and the processes and customer data that you can master and control are more complete. These processes and data can help you provide more personalized services to customers, enhance customer experience and premium ability. At the same time, establish a more distinct brand image and cultivate customer loyalty.
In essence, the platform and the independent station are just two different forms of sales channels for us, not the one-or-one relationship. On the contrary, the two have their own strengths and complement each other. In addition, according to my personal experience, Shopify independent station is the only way for platform sellers to transform their branded routes from pure sales products.
How to get traffics to Shopify store?
There are three essential differences between Shopify and the familiar 2C e-commerce platforms to get traffics. Therefore, after the website is online, you need to actively display your brand and merchandise to your potential customers through SEO, social networking, influencer promotion, video marketing, paid advertising and other marketing promotion methods.
Flexibly get traffics and ownership. When you Sell on the 2C platform, the traffic is obtained first by the platform, and belongs to the platform when it enters the platform. The platform formulates rules and traffic distribution mechanisms. Whether it is ranking, weight, who can sell (how much), who can\’t sell (how much), how to sell it, and who sells it, the platform has the final rights. Shopify\’s 2B model determines that we are helping the sellers to attract and manage traffics on the back end, in two ways: You can create your own e-commerce website very easily through Shopify, or through Shopify back-end one-stop shop. Link different traffic channels and manage marketing data no matter where you want to get traffics. These traffic goes to your independent website through your own marketing channel, which is 100% belongs to your own, free to control, unlimited, and can be repeated and touched at any time. This marketing flexibility and controllability is the first difference between the Shopify model and the 2C platform.
Customer experience controllability and ownership. That is how your brand and products are presented to customers, as well as the entire browsing experience and shopping process design. These things are all controlled by the platform on the 2C platform, such as what your store looks like, product information format, image specifications, the entire shopping cart to the payment process and so on. And the purpose of the platform design experience is not to highlight the brand of a third-party seller, but to give consumers the best choice, but also to find out what they want faster. This also determines why the merchants have to go and \”sell with\” death, constantly change the Listing, and even take the \”swipe\” action, because only these things are controllable to see. On the brand\’s own e-commerce website built by Shopify, the merchants decide how to best display their brands and products, and control the shopping process themselves, including the data of the entire browsing conversion process. Everything is done to better highlight its own characteristics in its own territory and to enhance sales transformation for the brand.
Customer ownership. The traffics of the 2C platform belongs to the platform, which is transformed into a customer, and the customer is also belongs to platform. It has nothing to do with the seller on the platform, but tells you to ship the goods by order. It is difficult for merchants to have direct interaction with customers and to obtain first-hand customer data. The most direct impact of this is demand analysis and customer retention. Businesses need to constantly try to judge \”customer needs\” through the \”platform demand\” prism, and also try to skip and jump out of the platform to attract customers to repurchase. These are the opposite of Shopify\’s model. Not only will we give you all the data and information, but even rely on Shopify\’s powerful machine learning algorithms to advise you on how to better analyze customer needs and collaborate with customers.
There are many ways to get traffics. Currently, the mainstream methods are Facebook, Google, influencer marketing, Search Engine Optimization, Video Marketing, and so on. But it\’s not that any method of getting traffic is applicable and efficient for you. When we promote the website to get traffic, we should care about the quantity, but also pay attention to the quality. In other words, we must not only have traffic thinking, but also have user thinking: on the basis of fully understanding the products, do a good job of competitor analysis, summarize the characteristics and behavior habits of potential customers, and do a good portrait of your advertising audience. Then, there are plans to let your branded products or service advertisements appear to potential customers in the right content and in the right place at the right time.
The traffics acquisition is only the beginning, we must continue to improve the service capabilities to cultivate customer loyalty, such as focusing on the operational data of the website, and based on this data to continuously optimize the online shopping experience of the website; to control the quality of the product, Improve logistics service capabilities; respond to customer emails in a timely manner, and actively handle various issues of customer feedback.
How to get trending products for Shopify dropshipping?
As we said above, Shopify makes the dropshipping business more easier and more straightforward to touch all of the world\’s accessible traffic, rather than being limited to a single platform. So the question of \”What is the best selling product on a certain platform\” to Shopify here, must be expanded into \”What is the specific consumer demand of your target market or group?\” Because the world is too big, there will be demand everywhere, but to be practical To get the demand, you must find your specific goals and clearly understand what they want.
Another point to note is that on the 2C platform, customers are served directly by the platform. What the seller has to do is nothing more than three things: find the source of goods, go to the product, and pull the traffic. Your role can be understood as \”helping the platform to supply\”, so knowing \”what is best to sell on the platform\” is basically all the questions you have to ask. But Shopify\’s model determines that you are no longer working for the platform, but for your own business, to serve your customers honestly. At this time, \”what is best to sell\” is not enough, but also to figure out \”what kind of demand we can serve the best.\” For example, if I don\’t know about pet supplies myself, can I answer the customer\’s questions about my products very well? What Shopify has to do is to help you start faster and better serve your customers, no matter what you want to sell.
In addition to having the right to block the counterfeit and infringing products, Shopify does not have too many restrictions on the category, and there is no such thing as a good performance. In terms of data performance on the Black Friday of 2018, apparel and fashion products performed best, but it does not mean that Shopify is only suitable for such products. We have seen various success stories. However, the selection can not blindly follow the trend, the pursuit of heat. In addition to some basic selection methods, such as starting from the areas of interest, mining products, paying attention to competitors, paying attention to current trends, analyzing different platform data, existing suppliers\’ new products, etc., and selecting products from users demands.
Where\’s the hottest countries and areas for Shopify dropshipping?
Shopify sellers are located in 175 countries and regions around the world, and customers are also in every corner of the world. I can\’t talk about \”Which is the hottest country sold on Shopify?\” I suggest that you first ask yourself: \”Where do I want to sell? What do they need? Can I meet this need?\” At the same time, Shopify is doing two things in two years:
Strengthen support for different international markets, whether it is for local businesses or consumers; optimize our products and ecology to ensure that every business, no matter where in the world, can simply sell around the world.
At present, the main target market of most of sellers and friends who are familiar with us is the market of developed countries in Europe and America, and because they are relatively more familiar. But to be clear, the choice of the target market is closely related to your products and services. For example, if you want to promote the European power adapter in the United States, it is obvious that the market selection direction is wrong. It is recommended that you have sufficient understanding of your target market during the selection period. You can search for relevant content through Google, YouTube, Facebook, Reddit and other platforms to find out the answer. If your supplier has export business, you can directly ask them. Which countries or regions the products are mainly exported to, provide a decision-making reference for the selection of your main target market.
Can I still make profits via Shopify dropshipping in 2019?
I can\’t say that Shopify sellers can be 100% profitable in the dropshipping business, but because of the essential difference between the model and the 2C e-commerce platform, sellers can build their own independent store through Shopify, which is much more flexible and controllable. If you use it well, you can do more to improve conversion, profit margin and average customer price. On the 2C platform, the buyer\’s willingness to purchase is simple and clear, but your product is only one of the many results on the search page. The purchase behavior is mainly based on rational consumption, and the price comparison process is inevitable. Even the platform is also hopeful for the design of the shopping process. Active comparison, survival of the fittest. As more products and similar stores appear, businesses will inevitably feel that the platform is constantly pressing prices to lower down profits. On the contrary, on their own websites or independent marketing channels, the merchants themselves control the shopping process and experience, it is easier to show their unique brand and product value to potential customers, enhance brand awareness, and create purchasing intentions of emotional consumption. This is the best brand premium opportunity.
First of all, profit is closely related to your pricing, product cost, logistics cost, advertising cost, etc., but compared to Amazon\’s 15% sales commission, according to our own experience, Shopify\’s handling fee (Note: Shopify has no sales commission, only the deductible fee based on the subscription package) and the third party collection fee is about 7%-10% of the sales price. If you have the qualification to use Shopify Payment as the collection channel or upgrade to Shopify Plus\’s package can make this ratio even lower.
In addition, whether it is a low customer price or high customer price, we have seen a large number of Shopify sellers have been very successful, but the operating methods and strategies will be different. Shopify seller overall customer unit price does not have an accurate data, but can be estimated from the data given by the 2018 Black Five Shopify official data, the average customer price for the day is about 86.37 US dollars.
Finally, in the actual operation process, we can improve the conversion rate and customer unit price of our website through many optimization methods to improve sales and profits. For example, install and use the Review application to improve the potential customers\’ website through objective customer evaluation. The review has a positive impact on purchase decisions; installing the Shopify app, Frequently Bought Together, can add other related products or accessories to your product page for package sales, increasing customer experience and increasing sales; The fast-selling products with relatively low selling price and high repurchase rate can be stimulated by potential customers to add more products to the shopping cart by setting free mail with simple conditions, such as shopping for over 30 dollars. Use the email marketing application like Klaviyo, MailChimp to create an automated mail delivery mechanism that regularly pushes new products or related products to increase customer repurchase rates.
Does it have bonus period for independent store compared to Amazon eBay?
In the retail and e-commerce industries, regardless of the size of the brand or store, an official website (or mobile app) of its own is essential. The various e-commerce platforms that everyone is familiar with are actually their own brand websites.
Along with the rapid development of the technology, The 2B service and technology represented by Shopify is very fast and innovative, so that everyone can easily build a website and build their own independent sales channels. So everyone started to realize that they want to be their own website. In a certain sense, I don\’t think this is a blue ocean or a bonus period, but a standard compliment of the 2C platforms. In overseas markets, one of the biggest new trends in the past 3 years has been the rise of the DTC (Direct-to-Consumer) brand in the retail sector.
What is the DTC brand? Literally means a brand that directly faces consumers, but it can be understood as private labels. These brands have three main characteristics: 1. Do not enter any third-party platform or distribution channels, but directly interact with consumers through their online and offline official stores; 2. Provide a very unique shopping service experience. The entire marketing transformation process highlights the characteristics of the brand; 3. Control the entire data from browsing to after-sales and then optimize their brand experience, product design and marketing strategy based on this data. I won\’t introduce too much here, so you can find out for yourself.
Independent store are the only way for branding, which can help platform sellers to display their brands to customers with more vivid and full image, gain the trust of customers, improve their premium ability, and avoid falling into endless platform price wars, traffic stations, Brush a single fight. If you\’ve built a brand base through Amazon, AliExpress, or other third-party platforms, consider using Shopify to build your brand\’s official website as soon as possible, and direct high-conversion-based brand search traffic on search engines or social networks to your website. A transformation is formed to ensure that first-hand data is obtained to achieve customer retention.
Why should I choose Shopify for dropshipping?
In another way, what\’s the advantages of Shopify compared to its alternatives?
Firstly, Shopify was indeed an e-commerce website construction management tool in the early days of 2006. However, it successfully implemented the tool platform, not only its own products and functions, but also the second-to-one template for e-commerce companies. In the app store, we also launched a partner system, introducing service providers, developers and third-party software. With a complete development platform and API interface, it is very convenient to provide value to Shopify merchants and form a complete ecosystem.
Shopify is also a true leader in many important areas. For example, Shopify worked with Facebook to develop social e-commerce, and thus extended to official docking with platforms like Amazon, eBay, Google, etc., allowing merchants to easily pass the Shopify platform. One-stop management of different sales and marketing channels. In addition, Shopify betting on the mobile side ensures that today\’s Shopify has a top user experience for both the merchant (Shopify Mobile) and the merchant\’s customers (Website Mobile Optimization).
In addition, Shopify also contains a lot of other interesting things that you may not know much: for example, our mobile SDK can make it easy for merchants to implement e-commerce functions in mobile apps. Shopify for offline retail and flash A range of products and services, AR/VR merchandise display, Oberlo supply platform and more. We have positioned today\’s Shopify as a full-service commercial operating system for service providers, and merchants only need to enjoy these resources and services through their own subscription packages, which is simple and flexible.
Founded 13 years ago, Shopify has been listed in the US and Canada stock market, with a cumulative platform turnover of more than $100 billion. It is also one of the fastest growing SaaS companies in history. We serve more than 800,000 active businesses and include many of the best international brands. Over the years, accumulation and growth are inseparable from the trust and support of all merchants and partners for Shopify.
Many sellers started using Shopify because of its outstanding reputation, and it is not too much experience for the platform building platform outside Shopify. Based on the evaluations of friends around us and some of our own initial experiences, Shopify is relatively more suitable for e-commerce users than pure website site-building tools such as WordPress and Wix, compared with the open-source e-commerce system of Magento and Woocommerce. It is lighter in use. You don\’t need to know the code, you don\’t need to know the server, you don\’t need to hire a professional website builder. You only need to register the account on the Shopify website to complete the basic settings, you can start very quickly. I have heard about the experience of other sellers before. I feel that Shopify is not as flexible as my own website or open source system, but I found that too much flexibility can make my technical team \”do something\”, but it is not necessary at all. Compared with other cloud-based website building tools or platforms of the same type, Shopify has a better and more secure product experience, a more complete ecosystem of platforms, and a lot of active service providers and developers. Everyone goes to Google, YouTube or Facebook to find a lot of content about Shopify, which is comprehensive.
Does Shopify safe for dropshipping？
In response to this problem, I can only say that Shopify is proud of its security and reliability, and will not let our users have any need to worry about. Because it is a cloud hosting model, users do not need to pay attention to security vulnerabilities, patching, and upgrades on Shopify. Shops created by Shopify are factory-supplied with HTTPS/SSL encryption. Shopify also passed the international level of PCI DSS certification, ensuring that all online stores on the platform have top-level data security protection. In addition, the powerful machine learning algorithms of the Shopify platform provide merchants with real-time, accurate fraud protection. This is one of the important reasons why many international first-line brands trust Shopify.
Are the Shopify templates can be modified or not？
It can be modified very flexibly through the template editing function within certain limits. No technical background is required. If you have some technical support, you can directly edit the depth through the template code, or even try to develop your own custom template.
If the template used by the merchant is officially provided by Shopify (that is, the free template in the Shopify template store), everyone can contact Shopify customer service to make a request. If you have a customization requirement for any paid template, that is, a template provided by a third-party developer in the template store, you can also contact with third-party developers.
The template quality provided by Shopify is very high. We usually modify the template only for A/B testing. For example, if the Add to cart button is set to blue or gray, I may make a slight adjustment. This means that before you modify the template, you must think about why I want to modify it. Without data support or full grasp, it is not very recommended to do too much work, because it may not be meaningful to modify it. Don\’t fall into the bottomless pit that was modified for modification. If you must modify the template yourself, you must know that certain HTML/CSS includes Shopify\’s template editing language Liquid. You can also find a suitable and experienced Shopify service provider to help you. Remember to back up before modifying the template.
What if Shopify store has traffics but no sales?
There are two advices:
Optimize the shopping experience. Imagine if you are opening a physical store, even if you enter the store with a high traffic volume, the customer enters the store and finds that the decoration is ruined, the clerk loves to ignore it, the goods are uneven, and only the ones who are scared away . Some people have asked me “Why is Shopify low conversion rate?”, Shopify\’s value is to help you build and manage this store more easily and quickly, but what kind of customers come from the store, what kind of decoration, what kind of service quality, etc. The owner has the final say. Shopify\’s default shopping cart and payment page are actually the best choices that have been tested and improved over the past decade. It\’s hard to back this pot.
Split the conversion funnel. Still the same example, imagine when you are visiting a physical store, is it the first time you enter a store, pick up a dress or a pair of shoes and go straight to the checkout counter. There are many links between traffic (into the store) and conversion (paid). Google’s data marketing godfather Avinash Kaushik has a very effective advice: split your conversion funnel into different steps, find main conversions (like purchases) and secondary conversions (like email subscriptions), and optimize the first secondary conversion Start by stepping through the conversion rate of the entire funnel.
Based on personal experience, you can focus on the following two aspects:
Analyze traffic quality: Where does your website traffics come from? If the traffic quality is poor, there will be a lot of traffic but no conversion. For example, when doing Facebook advertising, if the advertising target is traffics, then Facebook will give you Websites bring a lot of traffic, but the quality of traffics is much worse than the traffic targeted for Conversions. What you need to do at this time is to optimize your traffic strategy, adjust your advertising goals, target your audience, and do more testing.
Check website settings: You can analyze the behavior of visitors by looking at the traffic data report of the website to see which stage of the sales funnel is abnormal. For example, if your site has a large number of Abandoned Checkouts, but there are no orders, you can basically judge that there is a problem with your website\’s payment settings. You can click to view the History of these abandoned orders and see why the customer gives up the payment. It is recommended that before the website is officially launched, it is necessary to simulate the customer\’s 2-3 orders on your website, and then discover the problems, and then do the marketing after completing the improvement.
In general, you need to understand the marketing funnel of independent station operations, and start from the problem in the marketing funnel to find the specific problem, and then solve the problem. If there is a flow of no orders, there may be a myriad of reasons, so you must first find out which part of the problem is wrong, and then solve it.
What the shipping policy of Shopify dropshipping?
The Shopify platform has no specific requirements for the seller\’s shipping delivery. It is also because the model is different from the 2C platform. What we care about is how to help the sellers to comply with the Shopify service agreement (shopify.com/legal/aup). Good and simple delivery, managing warehousing logistics and more. You can go to our Help Center (help.shopify.com/en/manual/shipping) to learn more about how to set up and manage shipments through Shopify.
In addition, I would like to remind everyone that the delivery receipt experience is one of the most important evaluation criteria for a brand of service quality. Merchants should not only provide the best delivery options possible, but also ensure that the entire delivery process is transparent, punctual and trustworthy.
Shopify seller can provide different shipping options such as air mail, small parcels, express delivery etc., and choose the appropriate shipping mode according to customer needs. Shopify itself has no mandatory requirements for logistics. More than 15 days of logistics time will greatly affect the shopping experience and repurchase rate. In addition, it is not recommended to use the logistics form without the logistics number, because if there is no logistics number, the customer can not implement the real-time status of the product, which will bring us the seller. A lot of after-sales customer service issues.
If you are doing Shopify dropshipping, then you have no control over logistics, because the delivery is solved by your supplier, but it is not completely passive, because the dropshipping mode you suppliers can be arbitrarily chosen. We recommend that you choose suppliers that have strong supply chain strength and reliable logistics services.
Similarly, I have seen more than self-delivery from domestic delivery, such as DHL, FedEx. This kind of customer experience will be much better, but the cost is relatively high, ensuring that your customers are acceptable. Generally speaking, this mode is suitable for goods with high unit price, and customers with such consumption ability will have certain expectations for the logistics experience. If you already have an overseas warehouse, then the overseas warehouse shipment is of course a better choice. The logistics cost is lower and the arrival speed will be faster, which is definitely helpful for improving customer satisfaction.
What kind of Shopify apps should I choose for dropshipping?
This question depends on what the specific needs of the Shopify dropshipping business. Shopify\’s app store has a lot of information to help you understand what different apps can offer you. Of course, if you have any questions, you can contact the customer service staff to ask if there is any recommendation. In addition, there are many shopify app reviews available, so you can google to take a look.
To choosing an app you should make sure that the app you install is useful , and that the conversion to your site or an metric is improved after this feature is installed on your site, otherwise it is not necessary Install the app. At present, according to my experience, the most important factors affecting the speed of opening a website are the excessive installation of the application, which affects the loading speed of the website, so the unused applications must be uninstalled in time.
Second, look at the installation volume and merchant reviews in the app store. It is not recommended to use more bad reviews. Finally, it is not recommended to install any tools or software that are not found in the Shopify app store. There may be security risks or quality issues.
What should I do if the store has high customer complaint rate?
In a word: Improve customer service quality!
When you are doing the 2C platform, basically only need to focus on the delivery and complaints. There are often not many concepts and real attention to real customer service. When you run your own website, there are often problems such as unsatisfactory communication, unresponsiveness, and unclear management of expectations. Eventually, the customer’s complaints, returns, and refusal actions are not only damaging to the brand’s reputation, but also The merchant brings the risk that the account is blocked and the funds are frozen. I suggest that you first systematically understand what links the customer service includes, what you can provide, and how to optimize. In fact, it is often not as complicated as you think, and it is very simple to operate, but the reward is far greater than your imagination. After all, customer service satisfaction is the most important step in brand building. I am here to recommend a tutorial on improving the quality of customer service on the Shopify blog: shopify.com/blog/customer-service.
Compared with the platform, independent sore have no simple and clear policies and requirements. Some are just market supervision mechanisms and quality control measures composed of different companies with information, financial and logistics. The resolution of customer complaints depends largely on how the Shopify merchants have their own solutions. It is recommended to make a “return and exchange policy” and ensure customer recognition. Problems occur in strict accordance with the \”return and exchange policy\” that you have done. If our own problem is unreasonable customer complaint, we can solve it according to the actual situation. Most of the customer complaints will send us an email or send a message first, so the merchant\’s customer service capability plays a decisive role.
To give some specific examples: 1. If the price of your goods is not high, the quality of the goods may have to be returned, then I usually send the goods directly to the customer and say that I will resend a new one instead of a refund. . 2. If it is a small problem, then I will refund some of his sales as a comfort, if the other party accepts the approval. 3. If your product price is high and there is a quality problem with the product, then you can communicate with the customer to see if you can send some new parts in the past and let the customer replace it.
How do I learn to do Shopify dropshipping？
We suggest you try Shopify academy step by step and find related videos on Youtube. Of course, the most important thing is to keep trying and be patience. Shopify is a real entrepreneurial process that requires a variety of trial and error to find the path that is best for your dropshipping business.